YouTube 营销课程可以帮助您学习视频内容创作、受众参与策略、视频 SEO 和解析。您可以掌握制作引人注目的缩略图、优化标题和描述以及利用社交媒体进行推广的技能。许多课程都会介绍 Google Analytics、TubeBuddy 和 Canva 等工具,它们有助于衡量性能、提高视频质量和设计吸引眼球的视觉效果。

您将获得的技能: Google Ads, Advertising Campaigns, Pay Per Click Advertising, Marketing, Marketing Effectiveness, Search Engine Marketing, Online Advertising, Campaign Management, Digital Marketing, Marketing Strategies, Keyword Research, Product Marketing, Target Audience
中级 · 课程 · 1-4 周

University of Virginia Darden School Foundation
您将获得的技能: 营销分析, Google 广告, 搜索引擎营销, 数字化营销, 点击付费广告, 消费者行为, 客户体验战略(CX), 生成式人工智能, 客户洞察, 内容营销, 大型语言模型, 关键词研究, AI 个性化服务, 角色开发, 营销策略
初级 · 课程 · 1-4 周
Kennesaw State University
您将获得的技能: Marketing, Marketing Channel, Social Media Marketing, Marketing Strategies, Marketing Effectiveness, Content Marketing, Consumer Behaviour, Digital Marketing, Advertising, Social Media, Social Media Strategy, Branding, Digital Media Strategy, Digital Advertising
初级 · 课程 · 1-4 周

您将获得的技能: Campaign Management, Social Media, Digital Marketing, Performance marketing, Social Media Marketing, Case Studies, Strategic Marketing, Marketing, Marketing Strategy and Techniques, Competitive Analysis, Global Marketing, Facebook, LinkedIn, Business Strategy, Content Strategy, Key Performance Indicators (KPIs)
混合 · 课程 · 1-4 周

您将获得的技能: Google Ads, Advertising Campaigns, Search Engine Marketing, Campaign Management, Pay Per Click Advertising, Performance marketing, Keyword Research, Performance Measurement, Online Advertising, Digital Advertising, Advertising, Marketing, Copywriting, Quality Assessment
初级 · 课程 · 1-3 个月

您将获得的技能: Marketing Effectiveness, Global Marketing, New Product Development, Product Marketing, Brand Management, Market Analysis, Competitive Analysis, Marketing Analytics, Marketing Communications, Consumer Behaviour, Brand Strategy, Advertising, Marketing Strategy and Techniques, Media Planning, Market Research
初级 · 课程 · 1-3 个月

Coursera
您将获得的技能: Social Media Content, Social Media, Social Media Marketing, Marketing Automation, User Accounts, Facebook, Automation, Digital Content, Advertising, Marketing, Branding
中级 · 指导项目 · 不超过 2 小时

您将获得的技能: Instagram, Marketing Strategies, Content Creation, Marketing Strategy and Techniques, Marketing, Brand Marketing, Business Marketing, Social Media, Drive Engagement, Social Media Campaigns, Social Media Marketing, Influencing, Business
初级 · 指导项目 · 不超过 2 小时

University of Maryland, College Park
您将获得的技能: Online Advertising, Digital Advertising, Advertising, Analytics, Big Data, Paid media, Social Media Strategy, Social Media, Data Ethics, Marketing, Digital Media Strategy, Social Media Marketing, Data-Driven Decision-Making, Social Media Campaigns, Return On Investment, Descriptive Analytics, Law, Regulation, and Compliance, Trend Analysis, Customer Engagement, Information Privacy
初级 · 课程 · 1-4 周

您将获得的技能: Google Ads, Keyword Research, Advertising Campaigns, Pay Per Click Advertising, Online Advertising, Campaign Management, Digital Advertising, Search Engine Marketing, Performance marketing
初级 · 指导项目 · 不超过 2 小时

University of California, Davis
您将获得的技能: 社交媒体营销, 网络分析和 SEO, 搜索引擎营销, 关键词研究, 目标受众, 内容创作, 搜索引擎优化, 社交媒体, 数字媒体战略, 品牌意识, 影响, 内容战略, 社交媒体战略, 内容营销, 建立关系
中级 · 课程 · 1-4 周

Coursera
您将获得的技能: 叙事, 营销材料, 视频编辑, 内容创作, 生成式人工智能, 打造品牌, 多媒体, 营销设计, 人工智能, 视频制作, 营销
中级 · 指导项目 · 不超过 2 小时