Search Engine Optimization

搜索引擎优化(SEO)是一种数字营销策略,侧重于提高网站在搜索引擎结果页面中的可见度,以增加流量并吸引潜在客户。Coursera 的 SEO 目录向您传授成功 SEO 背后的原理和技术。您将学习如何进行关键词研究、针对搜索引擎优化网站结构和内容、实施链接建设策略,并了解 SEO 在数字营销中的作用。您还将深入学习用于监控网站性能和做出数据驱动决策的分析工具。通过掌握 SEO,您将有能力提高网站的知名度,接触到更广泛的受众,并增强您的营销技能。
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62门课程

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  • 此角色有 US$53,900 工资中位数¹.

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    A Content Creator produces a variety of content formats for digital platforms, including articles, videos, and social media posts.

    此角色有 US$53,900 工资中位数¹.

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  • 此角色有 US$67,968 工资中位数¹.

    描述:

    A Digital Marketing Specialist manages campaigns, optimizing SEO, SEM, and social media with tools like Google Analytics to increase engagement.

    此角色有 US$67,968 工资中位数¹.

    提供方

    Google_logo
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“search engine optimization” 的结果

  • 状态:免费试用

    您将获得的技能: Marketing Automation, Marketing Analytics, Digital Marketing, Marketing Strategies, Customer Analysis, Predictive Analytics, Artificial Intelligence, Search Engine Optimization, HubSpot CRM, Advertising, Customer experience improvement, Computer Vision

  • 状态:免费试用

    您将获得的技能: Webpack, 前端网络开发, 调试, WordPress, 网络分析和 SEO, 软件开发工具, 搜索引擎优化, 测试自动化, 开发测试, 构建工具, 性能调整, 网络开发工具, Javascript, 性能测试

  • 状态:免费

    您将获得的技能: Responsive Web Design, Search Engine Optimization, Web Content Accessibility Guidelines, HTML and CSS, Web Design and Development, Web Analytics and SEO, Web Development, Javascript, Browser Compatibility

  • 状态:免费试用

    University of Illinois Urbana-Champaign

    您将获得的技能: 营销策略, 关键绩效指标 (KPI), 数字化营销, 网络分析和 SEO, 消费者行为, 客户分析, 在线广告, 营销分析, 性能分析, 数据收集, 关键词研究, 搜索引擎优化, 网页内容, 广告活动, 营销活动经理, 电子邮件营销

  • 状态:免费试用

    University of Colorado Boulder

    您将获得的技能: Google 广告, A/B 测试, 付费媒体, 在线广告, 关键绩效指标 (KPI), 自动化, 搜索引擎营销, 消费者行为, 分析, 网络分析和 SEO, 广告, 关键词研究, 情境广告, 广告活动, 投标, 营销自动化, 数字广告, 搜索引擎优化, 点击付费广告

  • 您将获得的技能: LinkedIn, Photo Editing, Professional Networking, Social Media, Professional Development, Branding, Search Engine Optimization, Business Communication

  • 状态:新
    状态:免费试用

    您将获得的技能: Business Modeling, Value Propositions, Business Planning, Customer Analysis, Target Market, User Research, Marketing, Financial Management, Marketing Strategies, Entrepreneurship, Customer Acquisition Management, Business Strategies, Email Marketing, Social Media Marketing, Interviewing Skills, Search Engine Optimization

  • 状态:免费试用

    O.P. Jindal Global University

    您将获得的技能: Digital Marketing, Web Analytics, Digital Advertising, Search Engine Marketing, Online Advertising, Google Analytics, Search Engine Optimization, Web Analytics and SEO, Google Ads, Marketing Channel, Social Media Marketing, Marketing Strategies, Keyword Research, Marketing Planning, Paid media, Marketing Analytics, Social Media, Advertising, Blogs, Emerging Technologies

  • 状态:免费试用

    Simplilearn

    您将获得的技能: Content Strategy, Content Marketing, Content Performance Analysis, Web Content, Social Media Content, Paid media, Digital Content, Marketing Strategies, Content Creation, Email Marketing, Copywriting, Search Engine Optimization, Digital Advertising, Business-To-Consumer, Target Audience, Key Performance Indicators (KPIs), Customer Engagement, B2B Sales

  • Coursera Project Network

    您将获得的技能: Search Engine Optimization, Content Management, Web Content, Web Design, Information Architecture, Web Design and Development, Goal Setting, Project Implementation, Project Closure

  • 状态:预览

    University of Maryland, College Park

    您将获得的技能: Pay Per Click Advertising, Marketing Analytics, Search Engine Optimization, Analytics, Big Data, Google Analytics, Digital Marketing, Search Engine Marketing, Paid media, Web Analytics, Web Analytics and SEO, Online Advertising, Digital Advertising, Marketing Effectiveness, A/B Testing, Applied Machine Learning, Marketing Automation, Machine Learning, Artificial Intelligence and Machine Learning (AI/ML)

  • 状态:免费试用

    Universidad Austral

    您将获得的技能: Digital Marketing, Customer Relationship Management, Social Media Marketing, Marketing Analytics, Marketing Strategies, Web Analytics, Digital Advertising, Marketing, Sales Process, Business Analytics, Search Engine Marketing, Media Strategy, Email Marketing, Search Engine Optimization, Content Performance Analysis, Analytics, Target Audience, Data-Driven Decision-Making

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主要合作伙伴

  • Simplilearn
  • IBM
  • Tecnológico de Monterrey
  • University of California, Davis
  • Google
  • Skillshare
  • Starweaver
  • University of California, Irvine