数字营销课程可以帮助你学习 SEO 战略、内容创作、社交媒体管理和电子邮件营销技巧。您可以培养受众分析、营销活动优化和品牌故事讲述方面的技能。许多课程都会介绍一些工具,如用于跟踪绩效的 Google Analytics、用于管理社交媒体的 Hootsuite 和用于电子邮件营销的 Mailchimp,向您展示这些技能如何增强您的营销工作。

您将获得的技能: Data Visualization, E-Commerce, Analytics, Key Performance Indicators (KPIs), Web Analytics, Google Analytics, Marketing Analytics, Generative AI, Data Analysis, Business Strategy, Data Processing, Artificial Intelligence, Data Collection
中级 · 课程 · 1-4 周

您将获得的技能: Prompt Engineering, Google Gemini, ChatGPT, Responsible AI, Content Creation, Digital Marketing, Marketing Strategies, Keyword Research, Generative AI, Search Engine Optimization, Digital Content, Social Media Content, Email Marketing, Artificial Intelligence, Copywriting, Target Audience
初级 · 课程 · 1-4 周

University of Pennsylvania
您将获得的技能: 叙事, 沟通, 内容创作, 品牌战略, 营销心理学, 营销, 社交网络分析, 消费者行为, 社交媒体营销, 广告, 影响, 社交媒体
混合 · 课程 · 1-4 周

Simplilearn
您将获得的技能: Search Engine Marketing, Google Ads, Marketing Analytics, Web Analytics, Google Analytics, Key Performance Indicators (KPIs), Marketing Effectiveness, Performance Measurement, Business Metrics, Online Advertising, Marketing Budgets, Performance Metric, Pay Per Click Advertising, Digital Marketing, Paid media, Search Engine Optimization, Data-Driven Decision-Making, Return On Investment, Marketing Automation, Marketing Strategies
初级 · 专项课程 · 1-3 个月

Universidad Austral
您将获得的技能: Social Media, Social Media Strategy, Social Media Marketing, Google Ads, Digital Marketing, Customer Relationship Management, Media Buying, Social Media Campaigns, Marketing Analytics, Campaign Management, LinkedIn, Facebook, Web Analytics, Digital Media Strategy, Pay Per Click Advertising, Digital Advertising, Marketing Strategies, Marketing, Paid media, Analytics
初级 · 专项课程 · 3-6 个月

University of Virginia
您将获得的技能: 数据驱动的决策制定, 设计与产品, 业务建模, 技术产品管理, 客户参与, Agile 方法论, 利益相关者管理, 创新, 设计思维, 产品管理, 产品路线图, 新产品开发, 产品改进, 网络分析, 客户洞察
初级 · 课程 · 1-4 周

Digital Marketing Institute
您将获得的技能: Digital Marketing, Social Media Marketing, Marketing Channel, Digital Media Strategy, Marketing Automation, Marketing Strategy and Techniques, Social Media Strategy, Digital Advertising, Email Marketing, Content Marketing, Search Engine Optimization, Marketing Communications, E-Commerce, Customer Relationship Management (CRM) Software, Demand Generation, Marketing Analytics, Customer Service, Web Applications
初级 · 课程 · 1-4 周

Digital Marketing Institute
您将获得的技能: Data-Driven Decision-Making, Marketing Strategies, Data Ethics, Customer Analysis, Strategic Marketing, Strategic Decision-Making, Digital Marketing, Business Analytics, Marketing Analytics, Performance Measurement, MarTech, Data Analysis, Pay Per Click Advertising, Data Management, Web Analytics and SEO, Marketing Automation, Cross-Channel Marketing, Target Audience, Smart Goals
初级 · 课程 · 1-4 周

University of California, Irvine
您将获得的技能: 客户获取管理, 客户参与, 移动银行, 改善客户体验, 电子商务, 营销, 打造品牌, 营销策略与技巧, 目标受众, 角色开发, 品牌管理, 价值主张, 社交媒体, 社交媒体战略, 体验设计, 数字化营销
初级 · 课程 · 1-4 周

Simplilearn
您将获得的技能: Marketing, Digital Marketing, UI/UX Strategy, Digital Advertising, Marketing Strategy and Techniques, E-Commerce, Social Media Marketing, Content Marketing, Search Engine Optimization, Video Production, Business Strategy, Brand Awareness, Web Analytics and SEO, Consumer Behaviour
初级 · 课程 · 1-4 周

IBM
您将获得的技能: 事件响应, 威胁检测, 事件管理, 安全信息与事件管理(SIEM), 技术交流, 数据完整性, 计算机安全事件管理, 网络威胁猎杀, 安全管理, 网络安全, 入侵检测和防御
中级 · 课程 · 1-4 周
University of Illinois Urbana-Champaign
您将获得的技能: 整合营销传播, 数据驱动的决策制定, 人工智能, 个性化服务, 新兴技术, 战略传播, 消费者行为, 客户体验战略(CX), 增强现实, 数据伦理, 营销策略与技巧, 营销分析, 社交媒体, 数字媒体战略, 营销传播, 数字化营销, 营销渠道
攻读学位
初级 · 课程 · 1-4 周