社交媒体营销课程可以帮助你学习内容创作、受众参与策略、解析和活动管理。您可以掌握在各种平台上制作引人注目的帖子、优化广告支出和衡量投资回报率的技能。许多课程都会介绍一些工具,如用于调度的 Hootsuite、用于解析性能的 Google Analytics 和用于设计 Eye Tracking 视觉效果的 Canva,展示这些技能在实际营销活动中的应用。

Digital Marketing Institute
您将获得的技能: Instagram, 社交媒体活动, 客户参与, 数字化营销, Facebook, 内容性能分析, 社交媒体管理, 社交媒体营销, 付费媒体, 目标受众, 内容战略, 社交媒体战略, 内容创作, 社交媒体, 数字广告
初级 · 课程 · 1-4 周

您将获得的技能: Social Media Management, Social Media, Social Media Marketing, Google Ads, Email Marketing, Social Media Strategy, Online Advertising, Social Media Campaigns, Content Creation, Customer Retention, Instagram, Paid media, Customer Relationship Building, E-Commerce, Digital Marketing, TikTok, Keyword Research, Content Marketing, Strategic Marketing, Brand Marketing
初级 · 专项课程 · 1-3 个月

University of Maryland, College Park
您将获得的技能: Customer Retention, Loyalty Programs, Marketing Budgets, Brand Loyalty, Customer Acquisition Management, Competitive Analysis, Customer Analysis, Customer Relationship Management, Customer Insights, Marketing Channel, Marketing Analytics, Online Advertising, Customer Engagement, Marketing Effectiveness, Social Media Campaigns, Business-To-Consumer, AI Personalization, Data Ethics, Digital Marketing, Marketing Strategies
中级 · 专项课程 · 1-3 个月

您将获得的技能: Social Media Marketing, Social Media, Digital Media Strategy, Content Creation, Search Engine Optimization, Social Media Strategy, Content Marketing, Guest Relations, Hospitality, Web Analytics and SEO, Digital Marketing, Instagram, Return On Investment, Customer Engagement
中级 · 课程 · 1-4 周

您将获得的技能: Relationship Building, User Feedback, Content Strategy
初级 · 课程 · 1-4 周

Northwestern University
您将获得的技能: 写作, 多媒体, 内容营销, 客户参与, 潜在客户开发, 社交媒体战略, 目标市场, 博客, 营销策略, 社交媒体营销, 社交媒体, 内容创作, 营销效果
混合 · 课程 · 1-4 周
Emory University
您将获得的技能: 营销分析, 研究, 非结构化数据, 社交媒体营销, 社交网络分析, 文本挖掘, 客户洞察, 市场分析, 数据挖掘, 消费者行为, 趋势分析, 社交媒体
混合 · 课程 · 1-4 周

Northwestern University
您将获得的技能: A/B 测试, 内容营销, 自有媒体, 客户参与, 整合营销传播, 赢得媒体, Facebook, 数字广告, 社交媒体营销, 推动参与, 付费媒体, 数字媒体战略, 广告, 营销策略, 全球营销, 社交媒体, 社交媒体战略, 内容创作, 关键绩效指标 (KPI)
混合 · 课程 · 1-4 周

Universidad Austral
您将获得的技能: Social Media, Social Media Strategy, Social Media Marketing, Social Media Campaigns, LinkedIn, Facebook, Content Strategy, Professional Networking, Instagram, Content Creation, Key Performance Indicators (KPIs), Marketing Strategy and Techniques, Digital Advertising, Marketing, Digital Marketing, Budget Management, Lead Generation, Photography, Target Audience
初级 · 课程 · 1-4 周

您将获得的技能: Advertising, Social Media Marketing, Social Media Content, Social Media Strategy, Social Media, Instagram, Marketing, Content Creation, Graphic Design, Marketing Design
初级 · 指导项目 · 不超过 2 小时

您将获得的技能: Social Media Campaigns, AI Personalization, Social Media Marketing, Generative AI, Trend Analysis, Social Media, Canva (Software), Instagram, Digital Media Strategy, Social Media Strategy, Content Creation, Drive Engagement, ChatGPT, Automation, Creativity, Customer Engagement, Artificial Intelligence, Analytics
中级 · 课程 · 1-4 周

Johns Hopkins University
您将获得的技能: Social Network Analysis, Network Analysis, Data Analysis, Exploratory Data Analysis, Analytics, Statistical Analysis, Social Sciences, Behavioral Economics, Research, Data Collection, Sociology, Data Transformation, Persuasive Communication, Application Programming Interface (API), Media and Communications, Substance Abuse, Psychology
中级 · 课程 · 1-3 个月