社交媒体解析课程可以帮助您学习数据收集技巧、受众细分、参与度指标和营销活动绩效评估。您可以培养解读社交媒体趋势、优化内容策略以及利用洞察力推动营销决策的技能。许多课程都会介绍 Google Analytics、Hootsuite 和 Sprout Social 等工具,帮助您分析用户行为和衡量社交媒体工作的效果。

University of Minnesota
您将获得的技能: 统计, 时间序列分析和预测, 预测, 数据预处理, 模拟, 预测分析, Excel 公式, 商业分析, 回归分析, 分析, 数学建模, 微软Excel, 业务建模, 运筹学, 模型评估, 劳动力管理, 概率, 概率分布, 供应链, 预测建模
初级 · 专项课程 · 3-6 个月
University of Illinois Urbana-Champaign
您将获得的技能: 留住客户, 数据伦理, 高级分析, AI 个性化服务, 社交网络分析, 营销策略与技巧, 机器学习, 营销, 营销分析, 客户洞察, 生成式人工智能, 分析, 数据分析, 预测分析, 市场分析, 文本挖掘, 数字化营销, 客户分析, 预测建模, 营销效果
攻读学位
中级 · 课程 · 1-4 周

您将获得的技能: Instagram, Content Performance Analysis, Social Media Management, Social Media, Social Media Marketing, Brand Marketing, Social Media Strategy, Content Strategy, Customer Engagement, Marketing Analytics, Content Creation, Performance Metric, Analytics
初级 · 课程 · 1-4 周

您将获得的技能: Social Media Campaigns, AI Personalization, Social Media Marketing, Generative AI, Trend Analysis, Social Media, Canva (Software), Instagram, Social Media Strategy, Market Trend, Content Creation, ChatGPT, Automation, Creativity, Customer Engagement, Analytics
中级 · 课程 · 1-4 周

Digital Marketing Institute
您将获得的技能: 社交媒体战略, 打造品牌, 社交媒体, 营销, 营销分析, 销售技巧, 社交媒体营销, 数字广告, 广告, 专业网络, B2B 销售, 内容创作, 广告活动, 目标受众, LinkedIn, 视频制作
初级 · 课程 · 1-4 周

您将获得的技能: Facebook, Content Performance Analysis, Social Media Content, Marketing Analytics, Social Media Marketing, Data-Driven Decision-Making, Social Media, Analytics, Social Media Strategy, Driving engagement, Trend Analysis, Data Analysis, Performance Analysis, Performance Metric
初级 · 课程 · 1-4 周

University of Colorado System
您将获得的技能: Marketing Analytics, Probability & Statistics, Statistical Methods, Regression Analysis, Data-Driven Decision-Making, Data Ethics, Statistical Analysis, Marketing Effectiveness, Statistical Hypothesis Testing, Customer Insights, Customer Analysis, Correlation Analysis, Descriptive Statistics, Data Analysis, Analytics, Marketing Strategies, Exploratory Data Analysis, Statistical Visualization, Statistical Modeling
中级 · 课程 · 1-4 周

University of California, Davis
您将获得的技能: Social Media Content, Social Media Strategy, Social Media Marketing, Campaign Management, Content Performance Analysis, Content Creation, AI Personalization, Digital Media Strategy, Prompt Engineering, Marketing Strategies, Content Strategy, Generative AI, Persona Development, Artificial Intelligence, Continuous Improvement Process, Responsible AI, Data Analysis
中级 · 课程 · 1-3 个月

混合 · 课程

Unilever
您将获得的技能: Web Analytics, Social Media Campaigns, Digital Marketing, Google Analytics, Social Media Marketing, Search Engine Marketing, Social Media Strategy, Marketing Strategies, Search Engine Optimization, Keyword Research, Marketing Analytics, A/B Testing, Smart Goals, Performance Analysis, Key Performance Indicators (KPIs), Value Propositions
初级 · 课程 · 1-4 周

University of California, Davis
您将获得的技能: 社交媒体战略, 搜索引擎优化, 内容营销, 社交媒体, 建立关系, 搜索引擎营销, 社交媒体营销, 网络分析和 SEO, 品牌意识, 关键词研究, 影响, 内容创作, 数字媒体战略, 目标受众, 内容战略
中级 · 课程 · 1-4 周

University of Colorado Boulder
您将获得的技能: Social Media Strategy, Social Media Campaigns, Social Media Marketing, Marketing Communications, Digital Media Strategy, Marketing Planning, Customer Insights, Content Performance Analysis, Driving engagement, Plan Execution, Earned Media, Content Creation, Content Strategy, Owned Media, Paid media, Goal Setting
中级 · 课程 · 1-4 周