整合营销传播课程可以帮助您学习活动战略、受众细分、品牌信息传递和渠道整合。您还可以掌握制作引人入胜的叙述、分析消费者行为和衡量活动效果的技能。许多课程都会介绍 Google Analytics、Hootsuite 和 Adobe Creative Suite 等工具,以支持在各种平台上执行和评估营销策略。

Digital Marketing Institute
您将获得的技能: Digital Marketing, Social Media Marketing, Marketing Channel, Digital Media Strategy, Marketing Automation, Marketing Strategy and Techniques, Social Media Strategy, Digital Advertising, Email Marketing, Content Marketing, Search Engine Optimization, Marketing Communications, E-Commerce, Customer Relationship Management (CRM) Software, Demand Generation, Marketing Analytics, Customer Service, Web Applications
初级 · 课程 · 1-4 周

Yonsei University
您将获得的技能: 营销策略, 竞争分析, 变革管理, 企业战略, 创新, 消费者行为, 市场分析, 品牌管理, 营销, 全球营销, 案例研究, 产品开发
混合 · 课程 · 1-4 周

Starweaver
您将获得的技能: Corporate Communications, Internal Communications, Strategic Communication, Crisis Management, Business Communication, Business Ethics, Stakeholder Communications, Public Relations, Cross-Functional Collaboration, Media Relations, Communication Strategies, Employee Engagement, Social Media
初级 · 课程 · 1-4 周

University of California, Davis
您将获得的技能: 数据可视化软件, 数据分析, 数据叙事, 市场调查, 演讲, 数据综合, 数字化营销, Microsoft PowerPoint, 语言交流技能, 战略营销, 目标受众, 广告, 市场分析, 营销, 社交媒体营销, 客户洞察
中级 · 课程 · 1-4 周

IE Business School
您将获得的技能: 营销策略, 营销渠道, 媒体策划, 产品管理, 促销策略, 冲突管理, 数字媒体战略, 广告, 产品生命周期管理, 品牌管理, 营销, 营销传播, 零售店运营
初级 · 课程 · 1-4 周
University of Illinois Urbana-Champaign
您将获得的技能: 写作, 营销策略, 产品战略, 整合营销传播, 营销管理, 战略营销, 产品生命周期管理, 消费者行为, 促销策略, 价格谈判, 产品管理, 市场分析, 广告, 品牌管理, 营销渠道, 营销, 营销效果, 价值主张, 营销传播
攻读学位
初级 · 课程 · 1-3 个月

University of Colorado Boulder
您将获得的技能: Campaign Management, Advertising Campaigns, Communication Planning, Paid media, Social Media Campaigns, Program Evaluation, Content Performance Analysis, Strategic Communication, Media Planning, Marketing Communications, Earned Media, Program Implementation, Promotional Strategies, Marketing Effectiveness, Integrated Marketing Communications, Communication Strategies, Owned Media, Marketing, Public Relations, Business Communication
初级 · 课程 · 1-4 周
IE Business School
您将获得的技能: Marketing Communications, Integrated Marketing Communications, Product Lifecycle Management, Customer experience strategy (CX), Peer Review, Advertising, Brand Strategy, Brand Management, Brand Loyalty, Branding, Marketing, Brand Awareness, Product Management, Marketing Channel, Public Relations, Retail Management, Product Strategy, Revenue Management, Retail Store Operations, Strategic Marketing
初级 · 专项课程 · 3-6 个月
University of Illinois Urbana-Champaign
您将获得的技能: Diversity Marketing, Cultural Diversity, Workplace inclusivity, Consumer Behaviour, Cultural Sensitivity, Global Marketing, Diversity Awareness, Cultural Responsiveness, Marketing, Advertising, Team Leadership, Target Market, Marketing Communications, Marketing Strategies, Branding, Communication Strategies
攻读学位
初级 · 课程 · 1-4 周

Northwestern University
您将获得的技能: 营销策略, 危机管理, 公共关系, 收入管理, 目标受众, 社交媒体, 媒体关系, 活动营销, 战略伙伴关系, 品牌管理, 营销, 活动策划, 忠诚计划
中级 · 课程 · 1-3 个月

您将获得的技能: Marketing Effectiveness, Global Marketing, New Product Development, Product Marketing, Brand Management, Market Analysis, Competitive Analysis, Marketing Analytics, Marketing Communications, Consumer Behaviour, Brand Strategy, Advertising, Marketing Strategy and Techniques, Media Planning, Market Research
初级 · 课程 · 1-3 个月

University of California, Irvine
您将获得的技能: Internal Communications, Corporate Communications, Employee Engagement, Diversity Equity and Inclusion Initiatives, Strategic Communication, Crisis Management, Drive Engagement, Business Communication, Workplace inclusivity, Organizational Change, Communication Strategies, Leadership, Culture
初级 · 课程 · 1-4 周