整合营销传播课程可以帮助您学习活动战略、受众细分、品牌信息传递和渠道整合。您还可以掌握制作引人入胜的叙述、分析消费者行为和衡量活动效果的技能。许多课程都会介绍 Google Analytics、Hootsuite 和 Adobe Creative Suite 等工具,以支持在各种平台上执行和评估营销策略。

The State University of New York
您将获得的技能: 业务建模, 文案写作, 打造品牌, 角色开发, 网页设计与开发, 演讲, 内容创作, 竞争分析, 电子商务, 价值主张, 创业, 客户参与, 摄影, 视频制作, 市场营销和公共关系, 营销
初级 · 课程 · 1-4 周

University of Pennsylvania
您将获得的技能: 客户洞察, 同行评审, 数据驱动的决策制定, 人力资源, 商业分析, 运行效率, 客户分析, 运行分析, 人力资源战略, 描述性分析, 人力资本, 分析, 预测分析, 工艺优化, 财务分析, 财务报表分析, 人力资源分析, 营销分析, 业务运营, 财务数据
初级 · 专项课程 · 3-6 个月

Coursera
您将获得的技能: Search Engine Marketing, Google Ads, Content Creation, Performance Metric, Key Performance Indicators (KPIs), Competitive Intelligence
初级 · 课程 · 1-4 周
University of Toronto
您将获得的技能: 计算机编程, Algorithm, 计划发展, 调试, 编程原则, 数据结构, Python 程序设计, 文件输入/输出, 开发环境, 集成开发环境, 软件文档
初级 · 课程 · 1-3 个月

您将获得的技能: Intrusion Detection and Prevention, Incident Response, Computer Security Incident Management, Threat Detection, Event Monitoring, Security Information and Event Management (SIEM), Security Management, Network Security, Network Monitoring, Splunk, Network Analysis, Technical Documentation
初级 · 课程 · 1-4 周

您将获得的技能: Relationship Management, Professional Development, Customer Relationship Management, Interpersonal Communications, Business Communication, Strategic Communication, Emotional Intelligence, Crisis Management, Solution Delivery
中级 · 课程 · 1-3 个月

Rice University
您将获得的技能: 管理团队, 利益攸关方沟通, 冲突管理, 危机管理, 打造品牌, 业务沟通, 人际沟通, 文化多样性, 沟通策略, 跨文化能力, 影响, 说服沟通, 会议促进, 非语言交流, 全球营销, 高管风采, 积极倾听, 沟通
混合 · 课程 · 1-3 个月

Microsoft
您将获得的技能: Productivity Software, Administrative Support, Sales Process, Customer Service, AI Personalization, Sales Management, Sales, Verbal Communication Skills, Process Mapping, Account Management, Microsoft Copilot, File Management, Customer Relationship Management, Communication, Brainstorming, Scheduling
高级设置 · 课程 · 1-4 周

IESE Business School
您将获得的技能: Strategic Marketing, Financial Statement Analysis, Income Statement, Financial Statements, People Management, Accounting, Balance Sheet, Financial Accounting, Product Marketing, Financial Acumen, Marketing, Accrual Accounting, Marketing Strategy and Techniques, Working Capital, Financial Analysis, Team Management, Organizational Leadership, Industrial and Organizational Psychology, Case Studies, Market Share
初级 · 专项课程 · 3-6 个月

您将获得的技能: Canva (Software), Color Theory, Developing Training Materials, Digital Design, Design Elements And Principles, Graphic Design, Marketing, Social Media
高级设置 · 指导项目 · 不超过 2 小时

您将获得的技能: Google Analytics, Web Analytics, Marketing Analytics, Looker (Software), Real Time Data, Analytics, Google Ads, Data Analysis, Customer Insights, Target Audience, Marketing Strategies, Performance Analysis, Customer Retention, E-Commerce
初级 · 课程 · 1-4 周

您将获得的技能: Canva (Software), Logo Design, Video Production, Infographics, Graphic and Visual Design, Graphic Design, Content Creation, Social Media Marketing, Marketing Communications
初级 · 指导项目 · 不超过 2 小时