广告课程可以帮助您学习活动策略、受众定位、创意开发和媒体规划。您可以掌握文案写作、品牌管理和解析方面的技能,以衡量广告活动的效果。许多课程都会介绍 Google Ads、社交媒体平台和解析软件等工具,展示这些资源如何增强您的广告工作并优化推广效果。

Vanderbilt University
您将获得的技能: Email Automation, Prompt Engineering, ChatGPT, Prompt Patterns, LLM Application, Productivity, OpenAI, AI Enablement, Calendar Management, Organizational Skills, Generative AI, Artificial Intelligence, Large Language Modeling, AI Personalization, HubSpot CRM, Business Process Automation, Email Marketing, Google Sheets, Workflow Management, Automation
初级 · 专项课程 · 1-3 个月

您将获得的技能: Search Engine Optimization, Consumer Behaviour, Marketing, Web Analytics and SEO, Marketing Strategies, Digital Advertising, Keyword Research, Digital Marketing, Marketing Effectiveness, Advertising, Brand Strategy, Market Analysis, Goal Setting
混合 · 课程 · 1-4 周
Michigan State University
您将获得的技能: 数字出版, 同行评审, 文案写作, 文件管理, 内容创作, 照片编辑, 创意设计, 创造力, 设计元素和原则, 叙事, 写作, 网页设计与开发, 信息隐私, 照片/视频制作与技术, 社交媒体, 图像质量, 平面和视觉设计, 摄影
初级 · 专项课程 · 3-6 个月

您将获得的技能: Content Creation, Instagram, Branding, Digital Advertising, Advertising Campaigns, Facebook, Google Gemini, AI Product Strategy, Marketing Automation, ChatGPT
初级 · 课程 · 1-4 周

University of Virginia Darden School Foundation
您将获得的技能: Large Language Modeling, Customer Insights, ChatGPT, Branding, Design Thinking, Keyword Research, Search Engine Marketing, Pay Per Click Advertising, Brand Awareness, Brand Strategy, Digital Marketing, Marketing Design, Generative AI, Customer experience strategy (CX), Marketing Management, Marketing Strategy and Techniques, Personalized Service, Prompt Engineering, AI Personalization, Machine Learning
初级 · 专项课程 · 1-3 个月

您将获得的技能: Marketing Analytics, Bayesian Statistics, Descriptive Statistics, Marketing Effectiveness, Statistical Hypothesis Testing, A/B Testing, Target Audience, Marketing Strategies, Statistical Inference, Sampling (Statistics), Data Collection, Data Modeling, Statistics, Advertising Campaigns, Campaign Management, Data Presentation, Marketing, Analytics, Performance marketing, Web Analytics
中级 · 专项课程 · 3-6 个月

您将获得的技能: Email Marketing, Data Storytelling, Social Media Marketing, Search Engine Optimization, Marketing Budgets, Social Media, Order Fulfillment, Media Planning, Search Engine Marketing, Paid media, Google Ads, Marketing Analytics, Social Media Strategy, Customer Retention, A/B Testing, Customer Relationship Management, E-Commerce, Performance marketing, Marketing, Campaign Management
初级 · 专业证书 · 3-6 个月

The Hong Kong University of Science and Technology
您将获得的技能: 沟通, 沟通策略, 英语, 撰写报告, 口头表达, 演讲, 商业道德, 商务写作, 分析, 面试技巧, 语言交流技能, 目标受众, 业务沟通, 案例研究, 数据可视化, 商业分析, 写作, 商务信函, 销售演示, 跨文化能力
初级 · 专项课程 · 3-6 个月

Digital Marketing Institute
您将获得的技能: LinkedIn, 营销策略, 营销, 内容营销, Instagram, 社交媒体营销, Facebook, 目标受众, 数字内容, B2B 销售, 社交媒体战略, 社交媒体管理, 社交媒体, 品牌意识, 数字化营销, 社交媒体活动, 网络分析, 数字广告, 广告活动, 数字媒体战略
初级 · 专项课程 · 3-6 个月

Meta
您将获得的技能: 描述性统计, 数据收集, 数据分析, 营销策略, 数据叙事, Pandas(Python 软件包), 数据展示, A/B 测试, 营销, 统计假设检验, 业务指标, 面试技巧, 目标受众, 数据可视化软件, 贝叶斯统计, 营销分析, 数据可视化, 数据清理, 营销效果, 关键绩效指标 (KPI)
攻读学位
初级 · 专业证书 · 3-6 个月

您将获得的技能: Google Ads, Search Engine Optimization, Digital Marketing, Keyword Research, Target Audience, Search Engine Marketing, Pay Per Click Advertising, Marketing, Web Analytics and SEO, Marketing Strategies, Advertising, Customer Engagement
初级 · 课程 · 1-4 周

您将获得的技能: Order Fulfillment, E-Commerce, Google Ads, Digital Advertising, Customer experience improvement, Market Research, Marketing, Retail Management, Sales, Shipping and Receiving, Marketing Strategies, Market Trend, Process Optimization, Target Audience
初级 · 课程 · 1-4 周