整合营销传播课程可以帮助您学习活动战略、受众细分、品牌信息传递和渠道整合。您还可以掌握制作引人入胜的叙述、分析消费者行为和衡量活动效果的技能。许多课程都会介绍 Google Analytics、Hootsuite 和 Adobe Creative Suite 等工具,以支持在各种平台上执行和评估营销策略。

University of Virginia
您将获得的技能: 创新, 叙事, 信息技术, 企业战略, 业务转型, 新产品开发, 创造力, 战略思维, 产品生命周期管理, 技术战略, 产品改进, 案例研究, 创造性地解决问题, 营销, 设计思维, 产品管理, 商业分析, 数字化转型, 领导与管理, 构思
初级 · 专项课程 · 3-6 个月

您将获得的技能: Search Engine Optimization, Generative AI, Content Strategy, AI Enablement, Semantic Web, Workforce Development, Content Performance Analysis, Digital Marketing, Content Creation, Digital Content, Social Media, JSON
中级 · 课程 · 1-4 周

IESE Business School
您将获得的技能: Strategic Marketing, Financial Statement Analysis, Income Statement, Financial Statements, People Management, Accounting, Balance Sheet, Financial Accounting, Product Marketing, Financial Acumen, Marketing, Accrual Accounting, Marketing Strategy and Techniques, Working Capital, Financial Analysis, Team Management, Organizational Leadership, Industrial and Organizational Psychology, Case Studies, Market Share
初级 · 专项课程 · 3-6 个月

Universitat Autònoma de Barcelona
您将获得的技能: Crisis Intervention, Emergency Response, First Aid, Emergency Services, De-escalation Techniques, Stress Management, Disabilities, Trauma Care, Mental Health, Family Support, Psychology, Cultural Sensitivity, Working With Children, Child Development, Interpersonal Communications, Patient Communication
初级 · 课程 · 1-3 个月

您将获得的技能: Data Ethics, Data Analysis, Data Literacy, Data Security, Google Sheets, Databases, Data Storage, Data Quality, Data Management, Data Collection, SQL, Data Import/Export, Metadata Management, Unstructured Data
初级 · 课程 · 1-3 个月

Georgia Institute of Technology
您将获得的技能: 业务沟通, 英语, 编辑, 商务写作, 文化敏感性, 跨文化能力, 语法, 沟通, 商务信函, 校对, 写作
混合 · 课程 · 1-3 个月

Coursera
您将获得的技能: Google Ads, Online Advertising, Search Engine Marketing, Campaign Management, Keyword Research, Advertising Campaigns, Advertising, Pay Per Click Advertising, Digital Advertising, Marketing, Bidding, Digital Marketing, Budget Management, Marketing Strategies, Performance marketing, Goal Setting
初级 · 指导项目 · 不超过 2 小时

您将获得的技能: Salesforce, Salesforce Development, Marketing Automation, User Experience, Content Management, UI Components, Authentications, Cloud Development, Customer Service, Customer Communications Management, Cloud Management, Process Mapping, Cloud Services, Encryption, Business Strategy
初级 · 课程 · 3-6 个月

您将获得的技能: Relationship Management, Professional Development, Customer Relationship Management, Interpersonal Communications, Service Recovery, Business Communication, Strategic Communication, Compassion, Solution Delivery
中级 · 课程 · 1-3 个月

Microsoft
您将获得的技能: Content Performance Analysis, Prompt Engineering, Microsoft Copilot, Customer Insights, Customer Analysis, Competitive Analysis, Persona Development, Content Marketing, Content Creation, Marketing Operations, Marketing Analytics, Generative AI Agents, Marketing Design, Marketing Strategies, Marketing Planning, Marketing Materials, Marketing, Ideation, Social Media Content, Data Analysis
初级 · 专项课程 · 1-3 个月
University of Pennsylvania
您将获得的技能: 激励技能, 推动参与, 社会影响, 心理学, 行为经济学, 游戏设计, 行为管理, 设计思维, 项目设计, 营销, 培训与发展, 客户参与, 员工参与
混合 · 课程 · 1-3 个月

California Institute of the Arts
您将获得的技能: 布局设计, 设计师, 人机交互, 交互设计, 用户界面 (UI) 设计, 平面和视觉设计, 信息架构, 用户体验设计, 排版, 应用设计, 设计元素和原则, 平面设计
初级 · 课程 · 1-3 个月