品牌战略课程可以帮助您学习市场定位、受众细分、品牌信息传递和竞争分析。您可以掌握创建品牌 Identity、开发独特价值主张和策划有效营销活动的技能。许多课程都会介绍 SWOT 分析、品牌资产衡量框架和数字营销平台等工具,以支持在实际工作中实施战略并衡量其影响。

您将获得的技能: Prompt Engineering, Generative AI Agents, Generative AI, ChatGPT, Self Service Technologies, Customer Service, Customer Support, Customer Communications Management, Personalized Service, Customer Engagement, AI Enablement, AI Workflows, Customer experience improvement, Customer and Client Support, Microsoft Copilot, Customer Insights, Artificial Intelligence, Customer Relationship Management, Automation, Natural Language Processing
初级 · 课程 · 1-4 周

Board Infinity
您将获得的技能: Google Analytics, Marketing Analytics, Web Analytics, Marketing Effectiveness, Campaign Management, Digital Marketing, Target Audience, Customer Insights, Analytics, Performance Analysis, A/B Testing, Dashboard, Performance Metric, Content Strategy
初级 · 课程 · 1-4 周

您将获得的技能: Loyalty Programs, Customer Retention, E-Commerce, Customer Relationship Management, Web Analytics, Digital Marketing, Product Improvement, Email Marketing, Marketing Analytics, Customer Insights, Portfolio Management, Generative AI Agents, Performance Metric
初级 · 课程 · 1-4 周

IE Business School
您将获得的技能: Marketing Communications, Integrated Marketing Communications, Advertising, Brand Loyalty, Brand Management, Marketing, Brand Strategy, Public Relations, Marketing Planning, Marketing Budgets, Social Media Marketing, Digital Marketing, Marketing Management, Search Engine Optimization, Communication Strategies, Crisis Management, Communication, Consumer Behaviour
初级 · 课程 · 1-4 周

University of Colorado Boulder
您将获得的技能: 沟通策略, 简明扼要, 业务沟通, 编辑, 写作与编辑, 组织技能, 商务写作, 语法, 校对, 组织战略, 沟通, 商务信函, 语言交流技能, 说服沟通, 写作
初级 · 课程 · 1-4 周

LearnQuest
您将获得的技能: Lead Generation, Persona Development, Target Audience, Global Marketing, Storytelling, Sales, Social Media Marketing, Sales Strategy, Social Media, Customer Engagement, Customer Relationship Building, Professional Networking, LinkedIn, Cultural Diversity
混合 · 课程 · 1-4 周

ESCP Business School
您将获得的技能: 市场动态, 谈判, 创新, 商业开发, 数字化营销, 投资, 企业战略, 文化多样性, 可持续商业, 供应链管理, 零售店运营, 全球营销, 跨文化能力
初级 · 课程 · 1-3 个月
University of Colorado Boulder
您将获得的技能: Google 广告, 社交媒体活动, 社交媒体战略, 付费媒体, 绩效营销, 搜索引擎优化, 数字化营销, 网络分析和 SEO, 数字广告, 广告, 社交媒体, 在线广告, 关键词研究, 广告活动, 数据伦理, 情境广告, 点击付费广告, 搜索引擎营销, 社交媒体营销, 营销
初级 · 专项课程 · 3-6 个月

您将获得的技能: Technical Sales, Sales, Sales Pipelines, Sales Strategy, Sales Process, AI Personalization, Customer Relationship Management (CRM) Software, Meeting Facilitation, Marketing Automation, Discussion Facilitation, Customer Analysis, Virtual Teams, Stakeholder Analysis, Influencing, Consultative Approaches, Account Strategy, Customer Relationship Management, Performance Analysis, Continuous Improvement Process, Customer Success Management
中级 · 课程 · 1-4 周

The University of Tokyo
您将获得的技能: 博弈论, 谈判, 战略决策, 经济学, 企业战略, 行为经济学, 概率, 社会科学, 战略规划, 决策
初级 · 课程 · 1-4 周

University of California, Irvine
您将获得的技能: 组织战略, 协作, 团队管理, 开放的心态, 性能指标
初级 · 课程 · 1-4 周

Universidad de Palermo
您将获得的技能: Branding, Marketing, Brand Management, Strategic Marketing, Value Propositions, Consumer Behaviour, Marketing Strategies, Target Market, Marketing Operations, Product Marketing, Customer Insights, Market Analysis
初级 · 课程 · 1-4 周