整合营销传播课程可以帮助您学习活动战略、受众细分、品牌信息传递和渠道整合。您还可以掌握制作引人入胜的叙述、分析消费者行为和衡量活动效果的技能。许多课程都会介绍 Google Analytics、Hootsuite 和 Adobe Creative Suite 等工具,以支持在各种平台上执行和评估营销策略。

Starweaver
您将获得的技能: Data Storytelling, Active Listening, Non-Verbal Communication, Business Writing, Sales Presentation, Concision, Sales Strategy, Writing, Cultural Sensitivity, Persuasive Communication, Interpersonal Communications, Customer Relationship Management (CRM) Software, Storytelling, Emotional Intelligence, Sales, Business Communication, Communication Strategies, Technical Communication, Communication, Marketing Communications
中级 · 专项课程 · 1-3 个月

University of Colorado Boulder
您将获得的技能: 叙事, 媒体关系, 沟通策略, 战略传播, 公共关系, 新闻发布, 打造品牌, 品牌战略, 社交媒体, 写作, 营销传播
初级 · 课程 · 1-4 周

您将获得的技能: Corporate Communications, Internal Communications, Strategic Communication, Media Relations, Stakeholder Communications, Business Communication, Stakeholder Engagement, Public Relations, Cultural Diversity, Communication Strategies, Business Ethics, Crisis Management, Digital Communications, Drive Engagement, Employee Engagement, Brand Management
初级 · 课程 · 1-4 周

Yonsei University
您将获得的技能: 企业战略, 营销策略, 产品开发, 竞争分析, 营销, 变革管理, 创新, 消费者行为, 全球营销, 市场分析, 品牌管理, 案例研究
混合 · 课程 · 1-4 周

University of California, Irvine
您将获得的技能: Corporate Communications, Storytelling, Internal Communications, Strategic Communication, Social Media, Interpersonal Communications, Employee Engagement, Telecommuting, Public Relations, Social Media Content, Stakeholder Communications, Business Communication, Communication Strategies, Communication, Media and Communications, Marketing and Public Relations
初级 · 课程 · 1-4 周

Simplilearn
您将获得的技能: Business Marketing, B2B Sales, Lead Generation, Marketing Strategies, Marketing Effectiveness, Target Market, Account Management, Email Marketing, Strategic Marketing, Content Marketing, Marketing Channel, Pay Per Click Advertising, Sales Development, LinkedIn, Marketing Analytics, Content Creation, Advertising
初级 · 课程 · 1-4 周

Tecnológico de Monterrey
中级 · 课程 · 1-4 周

您将获得的技能: Email Marketing, Content Strategy, Content Marketing, Content Performance Analysis, HubSpot CRM, Marketing Strategies, Web Content, Social Media Content, Paid media, Marketing, Digital Content, Content Creation, Marketing Automation, Marketing Analytics, Newsletters, Marketing Psychology, Digital Marketing, A/B Testing, Customer Relationship Management, UI/UX Strategy
初级 · 专项课程 · 1-3 个月

IE Business School
您将获得的技能: 营销策略, 产品生命周期管理, 促销策略, 媒体策划, 产品管理, 营销, 冲突管理, 数字媒体战略, 品牌管理, 广告, 营销渠道, 营销传播, 零售店运营
初级 · 课程 · 1-4 周

University of Colorado Boulder
您将获得的技能: Strategic Communication, Target Audience, Public Relations, Marketing Communications, Advertising Campaigns, Media Strategy, Communication Strategies, Campaign Management, Integrated Marketing Communications, Branding, Earned Media, Brand Management, Paid media, Owned Media, Business Strategy, Shared Media, Employee Engagement
初级 · 课程 · 1-4 周

Digital Marketing Institute
您将获得的技能: 整合营销传播, 客户分析, 数字化转型, 营销策略, 内容营销, 制定计划, 数字化营销, 内容创作, 营销, 目标受众, 社交媒体内容, 消费者行为, 数字媒体战略, 社交媒体营销, 内容战略, 社交媒体战略, 数字内容, 社交媒体
初级 · 课程 · 1-4 周

您将获得的技能: Prompt Engineering, Microsoft Copilot, Content Performance Analysis, Marketing and Public Relations, Customer Insights, Content Development and Management, Proofreading, Public Relations, Integrated Marketing Communications, Customer Analysis, Content Creation, Marketing Communications, Persona Development, Writing and Editing, Content Management, Web Content, Storytelling, Content Strategy, Generative AI, Marketing Strategies
初级 · 专项课程 · 3-6 个月