消费者行为课程可以帮助您了解市场细分、购买决策过程以及文化对购买习惯的影响。您可以掌握分析消费者数据、制定有效营销策略以及了解影响购买决策的心理诱因的技能。许多课程都会介绍调查、解析软件和客户关系管理系统等工具,这些工具有助于收集洞察力和调整营销工作,以满足消费者的需求。

Coursera
您将获得的技能: Canva (Software), Logo Design, Branding, Brand Strategy, Style Guides, Typography, Brand Management, Creative Design, Marketing Design, Graphic Design, Color Theory, Graphic and Visual Design, Digital Design, Governance, Asset Management, Layout Design, Scalability
初级 · 课程 · 1-4 周

Yonsei University
您将获得的技能: 创新, 案例研究, 促销策略, 市场机遇, 增长战略, 营销, 营销策略, B2B 销售, 面试技巧, 营销渠道, 商业策略, 价值主张, 产品营销, 客户参与, 商业营销, 企业对消费者, 全球营销, 营销传播
混合 · 课程 · 1-4 周

University of California, Irvine
您将获得的技能: 内容营销, 消费者行为, 在线广告, 数字化营销, 搜索引擎营销, 搜索引擎优化, 品牌管理, 用户关系管理, 社交媒体, 关键词研究, 营销策略, 叙事, 点击付费广告, 网络分析和 SEO, 社交媒体战略, 营销传播
初级 · 课程 · 1-4 周

Alex Genadinik
您将获得的技能: Content Performance Analysis, Brand Strategy, ChatGPT, Storytelling, Brand Marketing, Corporate Communications, Performance Measurement, Key Performance Indicators (KPIs), Drive Engagement, Brand Awareness, Branding, Value Propositions, Prompt Engineering, Responsible AI, Data Ethics, Copywriting, Customer Engagement
混合 · 课程 · 1-4 周

University of Illinois Urbana-Champaign
您将获得的技能: Business Ethics, Decision Making, Culture, Cultural Diversity, Global Marketing, Branding, Intercultural Competence, Stakeholder Analysis, Brand Management, Consumer Behaviour
初级 · 课程 · 1-3 个月

IE Business School
您将获得的技能: Retail Management, Marketing Channel, Merchandising, Supply Chain Planning, Retail Sales, Supply Chain, Product Assortment, Logistics Management, Business Strategy, Business Technologies, Market Opportunities, Competitive Analysis, Technology Strategies, Promotional Strategies, E-Commerce, Conflict Management, Cross-Channel Marketing, Growth Strategies, Consumer Behaviour, Digital Transformation
初级 · 课程 · 1-4 周
University of Michigan
您将获得的技能: 知情同意, 道德标准与行为, 数据分析, 负责任的人工智能, 机器学习算法, Data Governance, 知识产权, 大数据, 数据伦理, 信息隐私, 社会学, 数据安全, 抽样(统计), 个人身份信息, 社会科学
初级 · 课程 · 1-3 个月

University of Colorado Boulder
您将获得的技能: Probability, Statistical Inference, Estimation, Probability & Statistics, Probability Distribution, Statistical Methods, Statistics, Markov Model, Bayesian Statistics, Data Literacy, Statistical Analysis, Sampling (Statistics), Applied Mathematics, Artificial Intelligence, Generative AI, Data Analysis, Data Science, Theoretical Computer Science, Machine Learning Algorithms, Mathematical Theory & Analysis
攻读学位
中级 · 专项课程 · 3-6 个月

Northwestern University
您将获得的技能: 计算机视觉, 数字信号处理, 图像分析, 应用数学, 数学建模, 色彩理论, 可视化(计算机制图), Matlab
混合 · 课程 · 1-3 个月

您将获得的技能: AI Workflows, AI Orchestration, Agentic Workflows, Model Deployment, AI Security, Decision Making
中级 · 课程 · 1-4 周

Tecnológico de Monterrey
您将获得的技能: Brand Strategy, Brand Management, Branding, Brand Awareness, Brand Loyalty, Marketing Communications, Customer experience strategy (CX), Strategic Marketing, Marketing Management, Strategic Communication, Marketing, Performance Measurement, Consumer Behaviour, Communication Strategies
初级 · 课程 · 1-4 周

University of Florida
您将获得的技能: 道德标准与行为, 营养与饮食, 烹饪, 环境与资源管理, 制造和生产, 制造工艺, 食品安全与卫生, 餐饮, 可持续性标准, 食品质量保障与控制
混合 · 课程 · 1-3 个月