社交媒体营销课程可以帮助你学习内容创作、受众参与策略、解析和活动管理。您可以掌握在各种平台上制作引人注目的帖子、优化广告支出和衡量投资回报率的技能。许多课程都会介绍一些工具,如用于调度的 Hootsuite、用于解析性能的 Google Analytics 和用于设计 Eye Tracking 视觉效果的 Canva,展示这些技能在实际营销活动中的应用。

Tecnológico de Monterrey
您将获得的技能: Web Analytics, Google Analytics, Marketing Analytics, Marketing Effectiveness, Content Performance Analysis, Digital Marketing, Target Audience, Marketing Strategies, Analytics, Performance Measurement, Key Performance Indicators (KPIs), Competitive Analysis, User Research
初级 · 课程 · 1-4 周

University of Virginia Darden School Foundation
您将获得的技能: 消费者行为, 客户体验战略(CX), 角色开发, AI 个性化服务, 内容营销, 营销分析, 大型语言模型, 营销策略, 客户洞察, 搜索引擎营销, Google 广告, 生成式人工智能, 数字化营销, 点击付费广告, 关键词研究
初级 · 课程 · 1-4 周

University of Illinois Urbana-Champaign
您将获得的技能: 高等教育, 媒体与传播, 口头表达, 扫盲, 数字扫盲, 文化多样性, 差异化教学, 学习风格, 写作, 教学策略, 教学, 数字教学法, 非语言交流, 多媒体
混合 · 课程 · 1-4 周

Universidad de Palermo
您将获得的技能: Target Market, Marketing Management, Branding, Strategic Marketing, Marketing Strategies, Marketing, Marketing Communications, Brand Strategy, Marketing Strategy and Techniques, Market Research, Communication Strategies, Business Strategy, Competitive Analysis, Market Dynamics, Consumer Behaviour, Value Propositions
初级 · 课程 · 1-4 周

Real Madrid Graduate School Universidad Europea
您将获得的技能: Loyalty Programs, Marketing Analytics, Branding, Customer Engagement, Brand Management, Marketing, Marketing Strategy and Techniques, Digital Transformation, Social Media Strategy, Content Strategy, Strategic Partnership, Customer experience improvement, Customer Relationship Management, Personalized Service, Data Analysis, Technology Strategies, Innovation, Cross Platform Development, Artificial Intelligence, Ethical Standards And Conduct
初级 · 课程 · 1-4 周

Banco Interamericano de Desarrollo
您将获得的技能: Sustainable Development, Pollution Prevention, Environmental Policy, Natural Resource Management, Environment and Resource Management, Social Impact, Environmental Social And Corporate Governance (ESG), Community Health, Stakeholder Engagement, Risk Management, Labor Relations, Health And Safety Standards, Cultural Responsiveness, Diversity and Inclusion
初级 · 课程 · 1-3 个月

您将获得的技能: Canva (Software), Instagram, Social Media Content, Social Media, Content Creation, Advertising, Graphic Design, Design, Social Media Marketing, Social Media Campaigns, Video Production, Social Justice
初级 · 指导项目 · 不超过 2 小时

Pontificia Universidad Católica del Perú
您将获得的技能: Brand Management, Marketing, Strategic Marketing, Marketing Strategies, Marketing Planning, Branding, Marketing Management, Brand Strategy, Value Propositions, Brand Awareness, Business Strategy, Consumer Behaviour, Market Analysis, Digital Marketing
初级 · 课程 · 1-3 个月

Simplilearn
您将获得的技能: Search Engine Marketing, Google Ads, Marketing Analytics, Web Analytics, Google Analytics, Key Performance Indicators (KPIs), Marketing Effectiveness, Performance Measurement, Business Metrics, Marketing Budgets, Performance Metric, Performance marketing, Pay Per Click Advertising, Paid media, Marketing Strategies, Search Engine Optimization, Data-Driven Decision-Making, Marketing Automation, Digital Marketing, AI Personalization
初级 · 专项课程 · 1-3 个月

University of London
您将获得的技能: 心理学, Unity 引擎, 增强现实与虚拟现实(AR/VR), 人机交互, 人工智能, 三维建模, 动画, 非语言交流, 交互设计, 虚拟环境
中级 · 课程 · 1-4 周

University of Michigan
您将获得的技能: Prompt Engineering, 企业战略, 数据伦理, 自助服务技术, 生成式人工智能, LLM 申请, 人工智能, AI 工作流程, 社会影响, 负责任的人工智能
初级 · 课程 · 1-3 个月
Emory University
您将获得的技能: 时间序列分析和预测, 留住客户, 消费者行为, 客户需求规划, 预测, 营销, 营销分析, 客户获取管理, 微软Excel, 客户分析, 回归分析, 模型评估, 营销效果
中级 · 课程 · 1-4 周