品牌战略课程可以帮助您学习市场定位、受众细分、品牌信息传递和竞争分析。您可以掌握创建品牌 Identity、开发独特价值主张和策划有效营销活动的技能。许多课程都会介绍 SWOT 分析、品牌资产衡量框架和数字营销平台等工具,以支持在实际工作中实施战略并衡量其影响。

Yale University
您将获得的技能: Digital Media Strategy, Health Promotion, Surveys, Program Evaluation, Behavioral Health, Driving engagement, Digital Communications, Persuasive Communication, Public Health, Instagram, Facebook, Data Collection
中级 · 课程 · 1-3 个月

Coursera
您将获得的技能: Registration, Email Marketing, User Feedback, Customer Relationship Management, User Accounts, Account Management
初级 · 指导项目 · 不超过 2 小时
INSEAD
您将获得的技能: Blockchain, Digital Assets, FinTech, Payment Systems, Financial Services, Transaction Processing, Financial Systems, Identity and Access Management, Cryptographic Protocols, Distributed Computing, Information Privacy, Governance
中级 · 课程 · 1-4 周

您将获得的技能: Social Media Campaigns, Advertising Campaigns, Social Media Strategy, Facebook, Social Media Marketing, Digital Advertising, Social Media, Advertising, Marketing Budgets
初级 · 指导项目 · 不超过 2 小时

您将获得的技能: Video Production, Content Creation, Social Media Content, Social Media, Live Streaming, Social Media Strategy, Marketing, Business
初级 · 指导项目 · 不超过 2 小时

Kennesaw State University
您将获得的技能: Digital Advertising, Marketing, MarTech, Market Dynamics, Advertising, Sales, Social Media, Digital Transformation, Marketing Strategy and Techniques, Digital Marketing, Real Time Data, Consultative Selling, Promotional Strategies
初级 · 课程 · 1-4 周

Goldman Sachs
您将获得的技能: Grant Writing, Finance, Financial Analysis, Fundraising, Business Development, Entrepreneurship, Business Strategy, Financial Forecasting, Stakeholder Communications, Financial Planning, Loans, Mergers & Acquisitions
混合 · 课程 · 1-4 周

Macquarie University
您将获得的技能: Strategic Sourcing, Supply Chain Management, Procurement, Logistics, Supply Chain Planning, Transportation, Supply Chain, and Logistics, Supplier Management, Corporate Sustainability, Risk Management, Decision Making
初级 · 课程 · 1-3 个月
您将获得的技能: Responsible AI, Google Gemini, Customer Analysis, Marketing Analytics, Generative AI, AI Enablement, Governance, Artificial Intelligence, AI Security, Sales Strategy, AI Personalization, Customer Insights, Marketing Strategies, ChatGPT, Marketing Effectiveness, Forecasting, Automation, Analysis, Process Optimization, Visualization (Computer Graphics)
中级 · 课程 · 1-3 个月

您将获得的技能: Canva (Software), Animations, Graphic Design, Collaborative Software, Social Media Content, Social Media, Social Media Marketing, Social Media Strategy, Multimedia, User Accounts
中级 · 指导项目 · 不超过 2 小时

您将获得的技能: Email Marketing, Campaign Management, Personalized Service, Marketing Materials, Content Creation, Branding
初级 · 指导项目 · 不超过 2 小时

Coursera
您将获得的技能: Dashboard, Business Reporting, HubSpot CRM, User Accounts, Customer Relationship Management (CRM) Software, Work Order
初级 · 指导项目 · 不超过 2 小时