获得晋升所需的知识和技能。
此角色有 US$67,968 工资中位数¹.
A Digital Marketing Specialist manages campaigns, optimizing SEO, SEM, and social media with tools like Google Analytics to increase engagement.
此角色有 US$67,968 工资中位数¹.
提供方
此角色有 US$53,120 工资中位数¹.
A Social Media Strategist develops and executes campaigns to boost brand awareness and engagement while analyzing metrics and optimizing content.
此角色有 US$53,120 工资中位数¹.
提供方
攻读学位
专业证书
课程
University of Illinois Urbana-Champaign
专项课程
Meta
攻读学位
专业证书
专项课程
攻读学位
专业证书
课程
Adobe
专业证书
IBM
专业证书
专项课程
Adobe
专项课程
IBM
课程
在整个课程(说明和评估)中使用的语言。
您将获得的技能: Prompt Engineering, Responsible AI, Prompt Patterns, Generative AI, Digital Advertising, Email Marketing, ChatGPT, Digital Marketing, Marketing Automation, AI Personalization, Advertising Campaigns, Marketing, Marketing Strategies, Content Creation, Keyword Research, Social Media Marketing, Artificial Intelligence and Machine Learning (AI/ML), Search Engine Optimization, Image Quality, Machine Learning
初级 · 专项课程 · 1-3 个月
您将获得的技能: Media Planning, Spreadsheet Software, A/B Testing, Return On Investment, Marketing Analytics, Key Performance Indicators (KPIs), Google Analytics, Pivot Tables And Charts, Performance Measurement, Digital Marketing, Data Presentation, Data Visualization, Google Ads, Marketing Budgets, Marketing, Web Analytics and SEO, Data Analysis, Stakeholder Communications
初级 · 课程 · 1-4 周
Coursera Instructor Network
您将获得的技能: Digital Advertising, Brand Management, Marketing Strategies, Brand Awareness, Digital Media Strategy, MarTech, Customer Engagement, Social Media Marketing, Marketing, Digital Marketing, Consumer Behaviour, Content Creation, Market Trend, Strategic Planning, Social Media Management, Trend Analysis
初级 · 课程 · 1-4 周
Digital Marketing Institute
您将获得的技能: 数字化转型, 社交媒体内容, 社交媒体营销, 营销策略, 客户分析, 数字化营销, 营销, 内容营销, 社交媒体战略, 目标受众, 制定计划, 消费者行为, 数字内容, 内容战略, 数字媒体战略, 整合营销传播, 内容创作, 社交媒体
初级 · 课程 · 1-4 周
Unilever
您将获得的技能: Data Storytelling, Marketing Automation, Web Analytics, Marketing Effectiveness, Marketing Analytics, Customer Insights, Digital Marketing, Market Analysis, Google Analytics, Digital Advertising, Social Media Marketing, Customer Analysis, Search Engine Marketing, Advertising Campaigns, Marketing Strategies, Social Media Strategy, Customer experience strategy (CX), Marketing, Online Advertising, MarTech
初级 · 专业证书 · 3-6 个月
您将获得的技能: Promotional Strategies, Marketing Planning, Social Media Content, Responsible AI, Digital Marketing, Cross-Channel Marketing, Logo Design, Content Marketing, Creative Design, Target Audience, Generative AI, Digital Advertising, Marketing Strategies, Campaign Management, Content Creation, Social Media Marketing, Graphic Design, Content Strategy, Advertising, Market Research
初级 · 专业证书 · 3-6 个月
Coursera Project Network
您将获得的技能: Email Marketing, Search Engine Optimization, Web Analytics and SEO, Social Media Marketing, Brand Marketing, Brand Awareness, Branding, Digital Marketing, Marketing Design, Marketing, Content Creation, Web Design and Development
初级 · 指导项目 · 不超过 2 小时
University of California, Irvine
您将获得的技能: 营销策略, 叙事, 网络分析和 SEO, 搜索引擎优化, 点击付费广告, 在线广告, 用户关系管理, 社交媒体战略, 关键词研究, 品牌管理, 消费者行为, 营销传播, 社交媒体, 内容营销, 搜索引擎营销, 数字化营销
初级 · 课程 · 1-4 周
您将获得的技能: Promotional Strategies, Marketing Planning, Marketing Strategy and Techniques, Social Media Content, Cross-Channel Marketing, Content Marketing, Target Audience, Digital Advertising, Social Media, Digital Marketing, Marketing Analytics, Marketing Strategies, Content Creation, Social Media Marketing, Content Strategy, Brand Marketing, Market Research, Graphic and Visual Design, Generative AI, Performance Analysis
初级 · 专项课程 · 1-3 个月
University of Maryland, College Park
您将获得的技能: Customer Retention, Loyalty Programs, Marketing Budgets, Brand Loyalty, Customer Acquisition Management, Competitive Analysis, Customer Analysis, Customer Relationship Management, Customer Insights, Marketing Channel, Marketing Analytics, Online Advertising, Customer Engagement, Marketing Effectiveness, Social Media Campaigns, Business-To-Consumer, AI Personalization, Data Ethics, Digital Marketing, Marketing Strategies
中级 · 专项课程 · 1-3 个月
Digital Marketing Institute
您将获得的技能: 社交媒体内容, 内容创作, 营销策略, 网络分析, 社交媒体营销, Instagram, 目标受众, 社交媒体战略, 社交媒体管理, 数字广告, LinkedIn, 数字媒体战略, 广告活动, 数字内容, 数字化营销, 社交媒体活动, 内容营销, 社交媒体, Facebook, 营销
初级 · 专项课程 · 3-6 个月
Northwestern University
您将获得的技能: 数字化转型, 同行评审, 社交媒体内容, ChatGPT, 关键绩效指标 (KPI), 分析, 营销, 社交媒体营销, 战略营销, 营销策略, 数字化营销, 社交媒体战略, 营销预算, 目标受众, 营销效果, 实时数据, 内容营销, 整合营销传播, 博客, 社交媒体
初级 · 专项课程 · 3-6 个月