Digital Marketing

数字营销是一种现代营销方法,它利用搜索引擎、社交媒体、电子邮件和网站等数字渠道与现有和潜在客户建立联系。Coursera 的数字营销目录向您传授设计、优化和执行有效在线营销活动所需的策略和工具。您将学习搜索引擎优化 (SEO)、点击付费广告 (PPC)、内容营销、社交媒体策略、电子邮件营销活动、网络分析以及如何衡量和分析数字营销绩效。掌握了数字营销的这些方面,您就有能力在日益数字化的世界中提升品牌知名度、产生潜在客户并提高客户参与度。
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找到最适合您目标的数字营销课程

  • 状态:新
    状态:免费试用

    您将获得的技能: Prompt Engineering, Responsible AI, Prompt Patterns, Generative AI, Digital Advertising, Email Marketing, ChatGPT, Digital Marketing, Marketing Automation, AI Personalization, Advertising Campaigns, Marketing, Marketing Strategies, Content Creation, Keyword Research, Social Media Marketing, Artificial Intelligence and Machine Learning (AI/ML), Search Engine Optimization, Image Quality, Machine Learning

  • 状态:免费试用

    您将获得的技能: Media Planning, Spreadsheet Software, A/B Testing, Return On Investment, Marketing Analytics, Key Performance Indicators (KPIs), Google Analytics, Pivot Tables And Charts, Performance Measurement, Digital Marketing, Data Presentation, Data Visualization, Google Ads, Marketing Budgets, Marketing, Web Analytics and SEO, Data Analysis, Stakeholder Communications

  • 状态:预览

    Coursera Instructor Network

    您将获得的技能: Digital Advertising, Brand Management, Marketing Strategies, Brand Awareness, Digital Media Strategy, MarTech, Customer Engagement, Social Media Marketing, Marketing, Digital Marketing, Consumer Behaviour, Content Creation, Market Trend, Strategic Planning, Social Media Management, Trend Analysis

  • 状态:免费试用

    Digital Marketing Institute

    您将获得的技能: 数字化转型, 社交媒体内容, 社交媒体营销, 营销策略, 客户分析, 数字化营销, 营销, 内容营销, 社交媒体战略, 目标受众, 制定计划, 消费者行为, 数字内容, 内容战略, 数字媒体战略, 整合营销传播, 内容创作, 社交媒体

  • 状态:免费试用

    您将获得的技能: Data Storytelling, Marketing Automation, Web Analytics, Marketing Effectiveness, Marketing Analytics, Customer Insights, Digital Marketing, Market Analysis, Google Analytics, Digital Advertising, Social Media Marketing, Customer Analysis, Search Engine Marketing, Advertising Campaigns, Marketing Strategies, Social Media Strategy, Customer experience strategy (CX), Marketing, Online Advertising, MarTech

  • 状态:免费试用
    状态:人工智能技能

    您将获得的技能: Promotional Strategies, Marketing Planning, Social Media Content, Responsible AI, Digital Marketing, Cross-Channel Marketing, Logo Design, Content Marketing, Creative Design, Target Audience, Generative AI, Digital Advertising, Marketing Strategies, Campaign Management, Content Creation, Social Media Marketing, Graphic Design, Content Strategy, Advertising, Market Research

  • 您将获得的技能: Email Marketing, Search Engine Optimization, Web Analytics and SEO, Social Media Marketing, Brand Marketing, Brand Awareness, Branding, Digital Marketing, Marketing Design, Marketing, Content Creation, Web Design and Development

  • 状态:免费试用

    University of California, Irvine

    您将获得的技能: 营销策略, 叙事, 网络分析和 SEO, 搜索引擎优化, 点击付费广告, 在线广告, 用户关系管理, 社交媒体战略, 关键词研究, 品牌管理, 消费者行为, 营销传播, 社交媒体, 内容营销, 搜索引擎营销, 数字化营销

  • 状态:新
    状态:免费试用

    您将获得的技能: Promotional Strategies, Marketing Planning, Marketing Strategy and Techniques, Social Media Content, Cross-Channel Marketing, Content Marketing, Target Audience, Digital Advertising, Social Media, Digital Marketing, Marketing Analytics, Marketing Strategies, Content Creation, Social Media Marketing, Content Strategy, Brand Marketing, Market Research, Graphic and Visual Design, Generative AI, Performance Analysis

  • 状态:免费试用

    University of Maryland, College Park

    您将获得的技能: Customer Retention, Loyalty Programs, Marketing Budgets, Brand Loyalty, Customer Acquisition Management, Competitive Analysis, Customer Analysis, Customer Relationship Management, Customer Insights, Marketing Channel, Marketing Analytics, Online Advertising, Customer Engagement, Marketing Effectiveness, Social Media Campaigns, Business-To-Consumer, AI Personalization, Data Ethics, Digital Marketing, Marketing Strategies

  • 状态:免费试用

    Digital Marketing Institute

    您将获得的技能: 社交媒体内容, 内容创作, 营销策略, 网络分析, 社交媒体营销, Instagram, 目标受众, 社交媒体战略, 社交媒体管理, 数字广告, LinkedIn, 数字媒体战略, 广告活动, 数字内容, 数字化营销, 社交媒体活动, 内容营销, 社交媒体, Facebook, 营销

  • 状态:免费试用

    Northwestern University

    您将获得的技能: 数字化转型, 同行评审, 社交媒体内容, ChatGPT, 关键绩效指标 (KPI), 分析, 营销, 社交媒体营销, 战略营销, 营销策略, 数字化营销, 社交媒体战略, 营销预算, 目标受众, 营销效果, 实时数据, 内容营销, 整合营销传播, 博客, 社交媒体

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