整合营销传播课程可以帮助您学习活动战略、受众细分、品牌信息传递和渠道整合。您还可以掌握制作引人入胜的叙述、分析消费者行为和衡量活动效果的技能。许多课程都会介绍 Google Analytics、Hootsuite 和 Adobe Creative Suite 等工具,以支持在各种平台上执行和评估营销策略。

您将获得的技能: Google Ads, Search Engine Optimization, Digital Marketing, Keyword Research, Target Audience, Search Engine Marketing, Pay Per Click Advertising, Marketing, Web Analytics and SEO, Marketing Strategies, Advertising, Customer Engagement
初级 · 课程 · 1-4 周

您将获得的技能: Media Planning, Spreadsheet Software, A/B Testing, Return On Investment, Marketing Analytics, Key Performance Indicators (KPIs), Google Analytics, Pivot Tables And Charts, Performance Measurement, Performance marketing, Digital Marketing, Data Presentation, Google Ads, Marketing Budgets, Marketing, Web Analytics and SEO, Data Analysis, Stakeholder Communications
初级 · 课程 · 1-4 周

Coursera
您将获得的技能: Prompt Engineering, 社交媒体活动, 社交媒体营销, Instagram, 生成式人工智能, 数据分析, 创新, 广告活动, 客户参与, 营销自动化, 社交媒体, 内容创作, 营销活动经理
中级 · 课程 · 1-4 周
University of Illinois Urbana-Champaign
您将获得的技能: 电子商务, 营销策略, 数字化营销, 数字广告, 产品开发, 创新, MarTech, 消费者行为, 营销策划, 营销, 客户参与, 数字化转型, 产品推广
攻读学位
初级 · 课程 · 1-4 周

Universidades Anáhuac
您将获得的技能: Digital Marketing, Search Engine Marketing, Search Engine Optimization, Digital Transformation, Email Marketing, Marketing Strategies, Marketing Analytics, Social Media Marketing, Marketing Effectiveness, Customer experience strategy (CX), Technology Strategies, Web Analytics, Content Strategy, Return On Investment
初级 · 课程 · 1-3 个月

University of Leeds
您将获得的技能: Integrated Development Environments, Debugging, Microsoft Visual Studio, Unit Testing, Software Development Tools, Development Environment, Version Control
初级 · 课程 · 1-4 周

Goldman Sachs
您将获得的技能: 市场机遇, 目标市场, 销售流程, 数字化营销, 业务指标, 客户分析, 销售, 营销策划, 营销策略与技巧, 营销分析, 营销, 销售策略, 品牌管理, 市场调查
混合 · 课程 · 1-4 周

Icahn School of Medicine at Mount Sinai
您将获得的技能: Data Validation, 科学与研究, 分析, 生物学, 研究, 集成测试, 研究设计, 系统分析, 科学方法, 生物信息学
混合 · 课程 · 1-4 周

您将获得的技能: Marketing Analytics, Video Production, Social Media Marketing, Business Marketing, Marketing Channel, Customer Engagement, Gmail, Target Audience, Content Creation
初级 · 指导项目 · 不超过 2 小时

您将获得的技能: AI Personalization, Marketing Strategies, Email Marketing, Growth Strategies, Marketing Automation, MarTech, Marketing Effectiveness, Strategic Marketing, AI Enablement, Marketing Analytics, Personalized Service, Data Ethics, Customer experience strategy (CX), Customer Engagement, Customer Relationship Management (CRM) Software, Lead Generation, Customer Insights, Artificial Intelligence and Machine Learning (AI/ML), Customer Retention, Responsible AI
初级 · 课程 · 1-4 周

您将获得的技能: Canva (Software), Social Media Content, Social Media Marketing, Social Media, Marketing Design, Graphic Design, Content Creation, Style Guides, Marketing, Branding
初级 · 指导项目 · 不超过 2 小时

Universidad de Palermo
您将获得的技能: Canva (Software), No-Code Development, Lead Generation, Content Creation, Gemini, Email Marketing, Generative AI, ChatGPT, Social Media, Digital Marketing, TikTok, Instagram, Product Design, Artificial Intelligence, Web Design and Development, Video Production
初级 · 课程 · 1-4 周