社交媒体营销课程可以帮助你学习内容创作、受众参与策略、解析和活动管理。您可以掌握在各种平台上制作引人注目的帖子、优化广告支出和衡量投资回报率的技能。许多课程都会介绍一些工具,如用于调度的 Hootsuite、用于解析性能的 Google Analytics 和用于设计 Eye Tracking 视觉效果的 Canva,展示这些技能在实际营销活动中的应用。

您将获得的技能: Instagram, Content Creation, Social Media Management, Social Media, Social Media Content, Social Media Marketing, Social Media Strategy, Customer Engagement, Marketing, Business
初级 · 指导项目 · 不超过 2 小时
University of Illinois Urbana-Champaign
您将获得的技能: Global Marketing, Sustainable Business, Virtual Teams, Business Ethics, Diversity Marketing, Corporate Sustainability, Cultural Sensitivity, Sustainable Development, Cultural Diversity, Environmental Social And Corporate Governance (ESG), Workplace inclusivity, Intercultural Competence, Consumer Behaviour, Product Development, Environmental Issue, Market Analysis, Solution Design, Diversity Awareness, Culture, Brand Strategy
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初级 · 专项课程 · 3-6 个月

Vanderbilt University
您将获得的技能: Email Automation, Prompt Engineering, ChatGPT, Prompt Patterns, LLM Application, Productivity, OpenAI, AI Enablement, Calendar Management, Organizational Skills, Generative AI, Artificial Intelligence, Large Language Modeling, AI Personalization, HubSpot CRM, Business Process Automation, Email Marketing, Google Sheets, Workflow Management, Automation
初级 · 专项课程 · 1-3 个月

您将获得的技能: Search Engine Optimization, Generative AI, Web Analytics and SEO, Search Engine Marketing, Keyword Research, Digital Marketing, Performance Measurement, Content Creation, Competitive Analysis, Semantic Web, Content Strategy, Artificial Intelligence, Web Content, Content Marketing, Content Development and Management, Analysis, Business Ethics, Ethical Standards And Conduct, Data Strategy, Writing
中级 · 课程 · 1-4 周

Kennesaw State University
您将获得的技能: 生成式人工智能, 商务写作, 社交媒体, 业务沟通, AI 赋能, Prompt Engineering, 内容创作, 社交媒体内容, 沟通策略, 目标受众, 人工智能, 商务信函, 战略传播, 会议促进, 沟通, 记录会议记录
初级 · 课程 · 1-4 周

您将获得的技能: Instagram, Social Media Management, Social Media, Facebook, Social Media Marketing, Business Marketing, Account Management, Marketing, Business
初级 · 指导项目 · 不超过 2 小时

您将获得的技能: Marketing Automation, Marketing Analytics, Return On Investment, Google Ads, Marketing Effectiveness, Marketing Strategies, Content Management Systems, WordPress, Facebook, Hypertext Markup Language (HTML), Software Installation
中级 · 课程 · 1-4 周

Universiteit Leiden
您将获得的技能: Risk Management, Safety and Security, Public Safety and National Security, Security Management, Case Studies, Cybersecurity, Crisis Management, International Relations, Governance, Environmental Issue, Analysis, Complex Problem Solving
初级 · 课程 · 1-3 个月
University of Colorado Boulder
您将获得的技能: A/B 测试, 消费者行为, 付费媒体, 绩效营销, 数据伦理, Google 广告, 客户数据管理, 广告, 数字广告, 数字化营销, 在线广告, 广告活动, 点击付费广告, 情境广告, 营销
初级 · 课程 · 1-3 个月

Coursera
您将获得的技能: 客户洞察, 生成式人工智能, 电子邮件营销, Prompt Engineering, 营销材料, 社交媒体活动, ChatGPT, AI 个性化服务, 内容创作, 目标受众, 营销分析
中级 · 指导项目 · 不超过 2 小时

Coursera
您将获得的技能: Facebook, Social Media Marketing, Social Media Content, Social Media, Marketing Materials, Advertising, Marketing Design, Data Visualization, Content Creation, Graphic Design, User Accounts, Account Management
初级 · 指导项目 · 不超过 2 小时

您将获得的技能: Facebook, Target Audience, Social Media Marketing, Social Media, Customer Insights, Advertising, Digital Advertising, Marketing Analytics, Presentations
中级 · 指导项目 · 不超过 2 小时