品牌战略课程可以帮助您学习市场定位、受众细分、品牌信息传递和竞争分析。您可以掌握创建品牌 Identity、开发独特价值主张和策划有效营销活动的技能。许多课程都会介绍 SWOT 分析、品牌资产衡量框架和数字营销平台等工具,以支持在实际工作中实施战略并衡量其影响。

LearnKartS
您将获得的技能: Risk Management, Project Risk Management, Risk Analysis, Risk Mitigation, Communication Planning, Stakeholder Management, Project Management, Conflict Management, Stakeholder Engagement, Organizational Structure
中级 · 课程 · 1-4 周

IE Business School
您将获得的技能: Corporate Strategy, Business Strategy, Business Planning, Business Development, Growth Strategies, Strategic Thinking, Mergers & Acquisitions, Market Opportunities, Competitive Analysis, Business Economics, Business Analysis, Portfolio Risk, Risk Management
初级 · 课程 · 1-4 周

University of Huddersfield
您将获得的技能: Case Studies, Business Leadership, Growth Strategies, Market Dynamics
初级 · 课程 · 1-4 周

Coursera
您将获得的技能: TikTok, Target Audience, Content Strategy, Social Media Content, Content Creation, Social Media Strategy, Growth Strategies, Planning, Drive Engagement
初级 · 课程 · 1-4 周

Digital Marketing Institute
您将获得的技能: Digital Marketing, Social Media Marketing, Marketing Channel, Digital Media Strategy, Marketing Automation, Marketing Strategy and Techniques, Social Media Strategy, Digital Advertising, Email Marketing, Content Marketing, Search Engine Optimization, Marketing Communications, E-Commerce, Customer Relationship Management (CRM) Software, Demand Generation, Marketing Analytics, Customer Service, Web Applications
初级 · 课程 · 1-4 周
Ludwig-Maximilians-Universität München (LMU)
您将获得的技能: 产品战略, 同行评审, 企业战略, 竞争分析, 留住客户, 商业研究, 增长战略, 兼并与收购, 战略伙伴关系, 组织结构, 撰写报告, 组织效能, 业务咨询, 分析, 战略决策, 博弈论, 组织战略, 战略思维, 组织变革, 管理咨询
中级 · 专项课程 · 3-6 个月

您将获得的技能: Search Engine Optimization, Target Audience, Web Analytics and SEO, Keyword Research, Market Opportunities, Business Strategy, Strategic Thinking, Competitive Analysis, Analysis, Auditing, Business Metrics
混合 · 课程 · 1-4 周

Coursera
您将获得的技能: 企业战略, 客户洞察, 生成式人工智能, 案例研究, 生产力软件, 客户体验战略(CX), 战略思维, AI 产品战略, 业务规划, 价值主张, 战略规划
初级 · 课程 · 1-4 周

IIMA - IIM Ahmedabad
您将获得的技能: Digital Transformation, AI Enablement, Business Transformation, Technology Strategies, Organizational Effectiveness, Performance Improvement, Organizational Strategy, Business Technologies, Performance Measurement, Business Analytics
初级 · 课程 · 1-3 个月

Duke University
您将获得的技能: Market Trend, Strategic Thinking, Innovation, Market Opportunities, Business Strategy, Business Transformation, Competitive Analysis, Agile Project Management, Trend Analysis, Case Studies, Strategic Leadership, Strategic Decision-Making
中级 · 课程 · 1-4 周

HubSpot Academy
您将获得的技能: 潜在客户开发, 消费者行为, 客户获取管理, 企业战略, 内容营销, 销售支持, Service Level Agreement, 留住客户, 销售, 销售流程, 销售策略, 探矿和鉴定, 客户体验战略(CX), 销售管理
初级 · 课程 · 1-4 周

Digital Marketing Institute
您将获得的技能: Marketing Budgets, Data-Driven Decision-Making, Digital Marketing, Social Media Marketing, Marketing Channel, Data Ethics, Customer experience strategy (CX), Digital Media Strategy, Customer Analysis, Customer experience improvement, Cross-Channel Marketing, Marketing Automation, Marketing Strategy and Techniques, Strategic Marketing, Strategic Decision-Making, Social Media Strategy, Digital Advertising, Business Analytics, Marketing Analytics, Strategic Thinking
初级 · 专项课程 · 1-3 个月