整合营销传播课程可以帮助您学习活动战略、受众细分、品牌信息传递和渠道整合。您还可以掌握制作引人入胜的叙述、分析消费者行为和衡量活动效果的技能。许多课程都会介绍 Google Analytics、Hootsuite 和 Adobe Creative Suite 等工具,以支持在各种平台上执行和评估营销策略。

University of Virginia Darden School Foundation
您将获得的技能: Large Language Modeling, Customer Insights, ChatGPT, Branding, Design Thinking, Keyword Research, Search Engine Marketing, Pay Per Click Advertising, Brand Awareness, Brand Strategy, Digital Marketing, Marketing Design, Generative AI, Customer experience strategy (CX), Marketing Management, Marketing Strategy and Techniques, Personalized Service, Prompt Engineering, AI Personalization, Machine Learning
初级 · 专项课程 · 1-3 个月

Emory University
您将获得的技能: AI Personalization, Generative AI, Marketing Automation, Customer Retention, Personalized Service, Marketing Operations, Marketing Analytics, Marketing Effectiveness, Data-Driven Decision-Making, Customer experience improvement, Marketing Strategies, Marketing, AI Enablement, Responsible AI, Customer Engagement, Business Marketing, Customer Acquisition Management, Artificial Intelligence, Customer Insights, Marketing Psychology
初级 · 专项课程 · 3-6 个月

Coursera
您将获得的技能: Social Media Campaigns, Digital Advertising, Marketing Strategies, Brand Awareness, Digital Media Strategy, MarTech, Customer Engagement, Strategic Marketing, Social Media Marketing, Digital Marketing, Consumer Behaviour, Market Trend, Strategic Planning, Trend Analysis
初级 · 课程 · 1-4 周

Simplilearn
您将获得的技能: Email Marketing, Performance marketing, Content Marketing, Social Media, Web Analytics, Blogs, Marketing Analytics, Market Opportunities
初级 · 课程 · 1-4 周

LearnKartS
您将获得的技能: Google Analytics, Email Marketing, Google Ads, WordPress, LinkedIn, Content Creation, Content Marketing, Facebook, Social Media, Social Media Marketing, Search Engine Marketing, Social Media Content, Web Analytics and SEO, Advertising Campaigns, Email Automation, Social Media Campaigns, Analytics, Keyword Research, ChatGPT, Bidding
初级 · 专项课程 · 3-6 个月

Northwestern University
您将获得的技能: 战略营销, 营销策略, 同行评审, 内容营销, 分析, 整合营销传播, 数字化转型, 营销, 社交媒体营销, 营销预算, 目标受众, 社交媒体战略, 社交媒体内容, 社交媒体, 数字化营销, ChatGPT, 实时数据, 博客, 营销效果, 关键绩效指标 (KPI)
初级 · 专项课程 · 3-6 个月

您将获得的技能: Prompt Engineering, Responsible AI, Prompt Patterns, ChatGPT, Generative AI, Digital Advertising, Online Advertising, Email Marketing, Digital Marketing, Search Engine Optimization, Marketing Automation, AI Personalization, Marketing Analytics, Advertising Campaigns, Marketing Strategies, Content Creation, Web Analytics and SEO, Search Engine Marketing, Prototyping, Artificial Intelligence and Machine Learning (AI/ML)
初级 · 专项课程 · 1-3 个月

您将获得的技能: Prompt Patterns, MarTech, Strategic Marketing, AI Enablement, Personalized Service, Data Ethics, Customer Relationship Management (CRM) Software, Artificial Intelligence, Prototyping, Artificial Intelligence and Machine Learning (AI/ML), Large Language Modeling, Responsible AI, AI Workflows, Deep Learning, Content Creation, Machine Learning, Image Analysis, Context Management, Decision Making
初级 · 专项课程 · 1-3 个月

您将获得的技能: Photo Editing, Facebook, Digital Advertising, Graphic Design, Marketing Design, Social Media Content, Social Media Marketing, Advertising, Social Media, Dashboard, Marketing, User Accounts, Business
初级 · 指导项目 · 不超过 2 小时
Emory University
您将获得的技能: 描述性统计, 统计分析, 概率分布, 预测, 营销, 社交媒体营销, 模型评估, 营销分析, 消费者行为, 目标市场, 客户分析, 概率, 社交媒体, 时间序列分析和预测, 透视表和图表, 商业分析, 探索性数据分析, 客户需求规划, 微软Excel, 营销效果
中级 · 专项课程 · 3-6 个月

University of California, Irvine
您将获得的技能: 营销策略, 用户关系管理, 内容营销, 搜索引擎营销, 在线广告, 点击付费广告, 网络分析和 SEO, 叙事, 社交媒体战略, 搜索引擎优化, 关键词研究, 消费者行为, 品牌管理, 社交媒体, 数字化营销, 营销传播
初级 · 课程 · 1-4 周

Real Madrid Graduate School Universidad Europea
您将获得的技能: Marketing Analytics, Strategic Partnership, Marketing, Key Performance Indicators (KPIs), Customer Engagement, Product Marketing, Marketing Strategy and Techniques, Return On Investment, Stakeholder Management, Branding, Digital Marketing, Brand Management, Advertising, Consumer Behaviour, Sales Process, Public Relations, Emotional Intelligence, Price Negotiation, Data Analysis, Creative Thinking
初级 · 课程 · 1-4 周