品牌战略课程可以帮助您学习市场定位、受众细分、品牌信息传递和竞争分析。您可以掌握创建品牌 Identity、开发独特价值主张和策划有效营销活动的技能。许多课程都会介绍 SWOT 分析、品牌资产衡量框架和数字营销平台等工具,以支持在实际工作中实施战略并衡量其影响。
INSEAD
您将获得的技能: 竞争分析, 同行评审, 案例研究, 市场机遇, 新业务开发, 区块链, 市场调查, 解决方案设计, 业务建模, 目标受众, 价值主张, 企业战略, 市场分析, 商业分析
中级 · 课程 · 1-3 个月

Microsoft
您将获得的技能: 人工智能, 云计算管理, 基础设施即服务(IaaS), 应用安全, 物联网, 安全战略, 微软 Azure, Network Security, 无服务器计算, 防火墙, 系统监控, 网络安全战略, 云安全, Distributed Denial-Of-Service (DDoS) 攻击
初级 · 课程 · 1-4 周

University of Minnesota
您将获得的技能: 竞争分析, 管理式医疗, 进入市场战略, 市场机遇, 商业化, 支付系统, 医疗保健行业知识, 知识产权, 医疗保健管理, 药品, 监管事务, 新产品开发, 组织结构, 利益相关者分析, 领导力培养, 医院体验, 医疗设备, 卫生系统, 产品管理
初级 · 专项课程 · 3-6 个月

Fundação Instituto de Administração
您将获得的技能: 销售支持, 谈判, 销售流程, 商务, 销售策略, 建立客户关系, 销售, 客户参与, 销售培训, 销售管理
中级 · 课程 · 1-4 周

Real Madrid Graduate School Universidad Europea
您将获得的技能: Journalism, Media and Communications, Media Strategy, Media Production, Revenue Management, Media Relations, Digital Media Strategy, Advertising, Content Creation, Social Media Marketing, Social Media, Storytelling, Brand Management, Video Production, Public Relations, Intellectual Property, Social Media Campaigns, Digital Marketing, Crisis Management, Communication Strategies
初级 · 课程 · 1-4 周

您将获得的技能: Media Relations, Proofreading, Public Relations, Stakeholder Analysis, Integrated Marketing Communications, Marketing Communications, Strategic Communication, Public Affairs, Content Management, Web Content, Performance Reporting, Storytelling, Content Management Systems, Press Releases, Content Strategy, Report Writing, Social Media Content, Marketing Effectiveness, Communication Strategies, Generative AI
初级 · 专业证书 · 3-6 个月

您将获得的技能: 人工智能, 数据管理, Data Management, 创新, 数据分析, 数据架构, 战略决策, 信息架构, 商业技术, 分析, 数据整合, 业务流程自动化, 机器学习, 企业架构, 数据收集, 企业战略, AI 赋能, AI 产品战略, 管理团队
初级 · 课程 · 1-4 周

您将获得的技能: Project Risk Management, Workflow Management, Business Workflow Analysis, Risk Management, Strategic Thinking, Team Leadership, Agile Project Management, Team Management, Leadership and Management, Collaborative Software, Project Management, Innovation, Project Management Software, Process Improvement, Strategic Decision-Making, Change Management, Artificial Intelligence, Adaptability, Digital Transformation, Communication
中级 · 专项课程 · 1-3 个月

University of New Mexico
您将获得的技能: Business Management, Business, Business Metrics, Business Strategy, Strategic Thinking, Organizational Strategy, Performance Measurement, Resource Management, Strategic Leadership, Competitive Analysis, Entrepreneurship, Market Dynamics, Innovation, Market Trend, Marketing
混合 · 课程 · 1-3 个月

University of California, Irvine
您将获得的技能: Corporate Communications, Media Relations, Strategic Communication, Target Audience, Public Relations, Social Media Management, Social Media, Stakeholder Communications, Customer Communications Management, Press Releases, Marketing and Public Relations, Advertising, Marketing Communications, Branding, Brand Management, Communication Strategies, Social Media Strategy, Stakeholder Management, Internal Communications, Content Marketing
初级 · 课程 · 1-4 周

University of Colorado System
您将获得的技能: 电气安全, 环境问题, 客户体验战略(CX), 金融监管, 新兴技术, 电力系统, 分析, 能源与公用事业, 监管事务, 客户参与, 技术战略, 可持续系统
初级 · 课程 · 1-3 个月

University of Michigan
您将获得的技能: Responsible AI, Generative AI, Governance, Data Governance, Data Management, Compliance Management, Consumer Behaviour, AI Enablement, Social Impact, Business Risk Management, Business Operations, AI Product Strategy, Artificial Intelligence, Risk Analysis, Automation, Stakeholder Management, Operations, Human Resources, Leadership and Management, Risk Management
初级 · 专项课程 · 1-3 个月