品牌战略课程可以帮助您学习市场定位、受众细分、品牌信息传递和竞争分析。您可以掌握创建品牌 Identity、开发独特价值主张和策划有效营销活动的技能。许多课程都会介绍 SWOT 分析、品牌资产衡量框架和数字营销平台等工具,以支持在实际工作中实施战略并衡量其影响。

Vanderbilt University
您将获得的技能: 继任规划, 业务转型, 组织领导力, 业务领导, 商务写作, AI 赋能, 管理团队, 会议促进, 生成式人工智能, 思想引领, 撰写建议书, 人工智能, 人力资源战略, 决策, Prompt Engineering
初级 · 课程 · 1-4 周

您将获得的技能: Logo Design, Canva (Software), Marketing Design, Marketing Materials, Advertising, Branding, Marketing, Brand Awareness, Creative Design, Promotional Materials, Graphic and Visual Design Software, Graphic Design, Aesthetics, Design, Digital Marketing
初级 · 指导项目 · 不超过 2 小时
Ludwig-Maximilians-Universität München (LMU)
您将获得的技能: Game Theory, Competitive Analysis, Business Strategy, Strategic Thinking, Strategic Partnership, Product Strategy, Market Dynamics, Strategic Decision-Making, New Product Development, Market Analysis, Innovation
混合 · 课程 · 1-3 个月

您将获得的技能: Agile Product Development, Wireframing, Product Roadmaps, Customer experience strategy (CX), Agile Project Management, Persona Development, User Experience, Product Requirements, User Story, Product Development, User Research, Product Strategy
中级 · 指导项目 · 不超过 2 小时

University of Michigan
您将获得的技能: Generative AI, AI Enablement, Strategic Thinking, Business Transformation, Prompt Engineering, Automation, Case Studies, Technology Strategies, Innovation, Digital Transformation, Large Language Modeling, Business Process Management, Customer Service
初级 · 课程 · 1-4 周

Rutgers the State University of New Jersey
您将获得的技能: Financial Statements, Supply Chain Management, Case Studies, Financial Analysis, Supply Chain Planning, Process Mapping, Logistics, Product Strategy, Income Statement, Business Strategy, Organizational Change, IT Management, Balance Sheet, Information Systems, Change Management, Complex Problem Solving
高级设置 · 课程 · 1-4 周

您将获得的技能: Organizational Change, Workplace inclusivity, Emotional Intelligence, Change Management, Team Motivation, Diversity and Inclusion, Team Building, Resilience, Business Transformation, Conflict Management, Team Leadership, Diversity Awareness, Culture Transformation, Leadership Development, Cross-Functional Team Leadership, Empathy, Collaboration, Team Management, Leadership, Communication
中级 · 专项课程 · 1-3 个月

Advancing Women in Tech
您将获得的技能: 财务分析, 技术产品管理, 创新, 产品路线图, 留住客户, 面试技巧, 产品生命周期管理, 绩效管理, 产品开发, 用户体验设计, 设计师, 工程管理, 人工智能和机器学习(AI/ML), 新产品开发, 产品要求, 产品管理, 团队领导, 跨职能团队领导, 产品战略, 专业网络
攻读学位
初级 · 专项课程 · 3-6 个月

University of Colorado Boulder
您将获得的技能: Sustainable Business, Corporate Sustainability, Environmental Social And Corporate Governance (ESG), Branding, Marketing Communications, Brand Marketing, Customer Engagement, Advertising, Regulatory Compliance, Market Opportunities, Environmental Issue, Environmental Regulations, Ethical Standards And Conduct, Digital Marketing, Engineering Management, Emerging Technologies
攻读学位
初级 · 课程 · 1-4 周

Automatic Data Processing, Inc. (ADP)
您将获得的技能: Compensation Analysis, Compensation Management, Compensation Strategy, Compensation and Benefits, Benefits Administration, Labor Compliance, Regulatory Compliance, Human Resource Strategy, Communication Strategies, Benchmarking, Equities
初级 · 课程 · 1-4 周

The University of North Carolina at Chapel Hill
您将获得的技能: Data Governance, 数据战略, 版本控制, 数据存储, 数据完整性, 数据共享, 信息隐私, 文件管理, 数据安全, 元数据管理, 信息管理, 数据扫盲, 数据管理, 记录管理
混合 · 课程 · 1-3 个月

您将获得的技能: Sales Territory Management, B2B Sales, Regional Sales, Selling Techniques, Sales Management, Consultative Selling, Sales, Sales Strategy, Sales Training, Market Analysis, Sales Process, Market Research, Competitive Intelligence, Customer Relationship Management, Negotiation
中级 · 课程 · 1-4 周