品牌战略课程可以帮助您学习市场定位、受众细分、品牌信息传递和竞争分析。您可以掌握创建品牌 Identity、开发独特价值主张和策划有效营销活动的技能。许多课程都会介绍 SWOT 分析、品牌资产衡量框架和数字营销平台等工具,以支持在实际工作中实施战略并衡量其影响。

Lund University
您将获得的技能: 国际关系, 电子商务, 监管合规, 商业法, 公共政策, 合规管理, 劳动法, 法律研究, 法律, 判例法, 管理, 环境法, 商业经济学, 欧洲历史
初级 · 课程 · 1-3 个月
Universidade de São Paulo
您将获得的技能: Lead Generation, Business Marketing, B2B Sales, Customer Insights, Sales Management, Sales Process, Sales Strategy, Sales, Target Audience, Customer Success Management, Marketing, Inside Sales, Customer Relationship Building, Marketing Strategies, Marketing Communications, Marketing Management, Customer Relationship Management (CRM) Software
初级 · 课程 · 1-4 周

Rutgers the State University of New Jersey
您将获得的技能: 供应商管理, 询价(RFQ), 合同管理, 供应商关系管理, 利益相关者的参与, 供应管理, 战略采购, 采购, 征求建议书, 竞争分析
初级 · 课程 · 1-4 周

University of Virginia
您将获得的技能: Business Strategy, Strategic Thinking, Competitive Analysis, Business Planning, Organizational Strategy, Business Analysis, Market Analysis, Business Acumen, Market Dynamics
初级 · 课程 · 1-4 周

Universidad Nacional Autónoma de México
您将获得的技能: Negotiation, Overcoming Objections, Contract Negotiation, Cooperation, Active Listening, Conflict Management, Strategic Partnership, Interpersonal Communications, Overcoming Obstacles, Needs Assessment, Personal Development, Business Strategy, Communication, Relationship Building, Collaboration, Leadership, Communication Strategies, Professional Development, Value Propositions, Cultural Diversity
中级 · 专项课程 · 3-6 个月

您将获得的技能: Sales Presentation, Selling Techniques, Target Audience, Customer Relationship Building, Closing (Sales), Business-To-Consumer, Target Market, Sales, Communication, Company, Product, and Service Knowledge, Customer Analysis, Sales Strategy, Product Promotion, Customer Engagement, Product Demonstration, Brand Loyalty, Consumer Behaviour
中级 · 课程 · 1-4 周

您将获得的技能: Media Relations, Proofreading, Public Relations, Stakeholder Analysis, Integrated Marketing Communications, Marketing Communications, Public Affairs, Strategic Communication, Content Management, Web Content, Performance Reporting, Storytelling, Content Management Systems, Press Releases, Content Strategy, Report Writing, Social Media Content, Marketing Effectiveness, Communication Strategies, Generative AI
初级 · 专业证书 · 3-6 个月

University of Pennsylvania
您将获得的技能: 国际关系, 案例研究, 风险管理, 风险分析, 合规管理, 道德标准与行为, 法律, 法律风险, 商业道德, 内部控制, 员工培训, 尽职调查, 战略规划, 运营管理, 风险缓解
混合 · 课程 · 1-4 周

Stanford University
您将获得的技能: 终身学习, 战略决策, 社区发展, 资源利用, 社交媒体, 慈善事业, 筹资, 专业网络, 社会影响, 协作, 计划评估, 研究
混合 · 课程 · 1-3 个月

LearnQuest
您将获得的技能: Incident Response, Cyber Threat Hunting, Computer Security Incident Management, Intrusion Detection and Prevention, Cyber Threat Intelligence, Continuous Monitoring, Threat Detection, Cloud Security, Disaster Recovery, Threat Management, Firewall, Security Management, Network Security, Cybersecurity, Cloud Services, AI Security, Network Monitoring, Security Strategy, Information Systems Security, Cloud Management
高级设置 · 专项课程 · 1-3 个月

Yonsei University
您将获得的技能: 深度学习, 无监督学习, 递归神经网络 (RNN), 卷积神经网络, 技术战略, 企业战略, 人工神经网络, 张力流, 自然语言处理, 人工智能, 人工智能和机器学习(AI/ML), 机器学习, 强化学习
初级 · 课程 · 1-3 个月

University of Virginia
您将获得的技能: Marketing Analytics, Marketing Effectiveness, Data-Driven Decision-Making, Marketing Strategies, Brand Management, Marketing, Regression Analysis, Analytics, Customer Retention, Consumer Behaviour, Return On Investment, Statistical Analysis, A/B Testing
初级 · 课程 · 1-3 个月