品牌战略课程可以帮助您学习市场定位、受众细分、品牌信息传递和竞争分析。您可以掌握创建品牌 Identity、开发独特价值主张和策划有效营销活动的技能。许多课程都会介绍 SWOT 分析、品牌资产衡量框架和数字营销平台等工具,以支持在实际工作中实施战略并衡量其影响。

University of Michigan
您将获得的技能: Responsible AI, Generative AI, Governance, Data Governance, Data Management, Compliance Management, Consumer Behaviour, AI Enablement, Social Impact, Business Risk Management, Business Operations, Data Ethics, AI Product Strategy, Artificial Intelligence, Risk Analysis, Automation, Stakeholder Management, Human Resources, Leadership and Management, Risk Management
初级 · 专项课程 · 1-3 个月

您将获得的技能: Video Production, Web Analytics and SEO, Media Production, Driving engagement, Content Strategy, Video Editing, Content Performance Analysis, Content Creation, Web Content, Live Streaming, Storytelling, Scripting
初级 · 课程 · 1-4 周

Duke University
您将获得的技能: 创造力, 消费者行为, 媒体与传播, 文化, 多样性与包容性, 数字广告, 商业道德, 艺术史, 广告
混合 · 课程 · 1-3 个月

University of Minnesota
您将获得的技能: 案例研究, 组织变革, 商务, 企业管理, 业务过程, 企业战略, 商业技术, 业务系统, 系统实施, 变革管理, 企业资源规划
初级 · 课程 · 1-3 个月

ESSEC Business School
您将获得的技能: Negotiation, Communication, Conflict Management, Relationship Building, Leadership, Interpersonal Communications, Persuasive Communication, Value Propositions, Active Listening, Stakeholder Management
初级 · 课程 · 1-3 个月

Real Madrid Graduate School Universidad Europea
您将获得的技能: Marketing Analytics, Strategic Partnership, Marketing, Key Performance Indicators (KPIs), Customer Engagement, Product Marketing, Marketing Strategy and Techniques, Return On Investment, Stakeholder Management, Branding, Digital Marketing, Brand Management, Advertising, Consumer Behaviour, Sales Process, Public Relations, Emotional Intelligence, Price Negotiation, Data Analysis, Creative Thinking
初级 · 课程 · 1-4 周

University of Washington
您将获得的技能: 规划, 商务写作, 业务沟通, 提案制定, 谈判, 商务信函, 语言交流技能, 决策, 解决客户投诉, 活动策划
中级 · 课程 · 1-4 周

您将获得的技能: AI Workflows, Copywriting, Education Software and Technology, Motion Graphics, Blogs, AI Product Strategy, Graphic and Visual Design, Scripting, Color Theory, Target Audience, Creativity, Writing and Editing, Social Media Content, Typography, Marketing, Business Research
初级 · 专项课程 · 3-6 个月

您将获得的技能: Canva (Software), Style Guides, Logo Design, Marketing Design, Marketing Materials, Branding, Brand Management, Graphic Design, Organizational Skills, Marketing, Media Strategy, Multimedia, Project Design
中级 · 指导项目 · 不超过 2 小时

Adobe
您将获得的技能: Promotional Strategies, Marketing Planning, Marketing Strategy and Techniques, Digital Marketing, Adobe Express, Target Audience, Marketing Materials, Marketing Effectiveness, Marketing Automation, Customer Relationship Management, Advertising, Customer Acquisition Management, Customer Engagement, Content Creation, Generative AI Agents
初级 · 课程 · 1-4 周

University of Maryland, College Park
您将获得的技能: 创新, 克服 Object, 文化 Transformer, 新业务开发, 组织变革, 内部审计, 企业战略, 组织结构, 创业
初级 · 课程 · 1-4 周

Stanford University
您将获得的技能: 终身学习, 社交媒体, 协作, 社会影响, 社区发展, 慈善事业, 研究, 计划评估, 专业网络, 资源利用, 筹资, 战略决策
混合 · 课程 · 1-3 个月