整合营销传播课程可以帮助您学习活动战略、受众细分、品牌信息传递和渠道整合。您还可以掌握制作引人入胜的叙述、分析消费者行为和衡量活动效果的技能。许多课程都会介绍 Google Analytics、Hootsuite 和 Adobe Creative Suite 等工具,以支持在各种平台上执行和评估营销策略。

您将获得的技能: Variance Analysis, Dashboard, Key Performance Indicators (KPIs), Power BI, Performance Analysis, Performance Measurement, Web Analytics and SEO, Performance Reporting, Google Analytics, Performance Metric, Business Metrics, Analysis, Statistical Analysis, Business Intelligence, Trend Analysis, AI Enablement, Search Engine Optimization, Management Reporting, Data-Driven Decision-Making, Data Integration
初级 · 课程 · 1-4 周

您将获得的技能: No-Code Development, Mobile Development, Google Sheets, Application Development, Application Design, Application Deployment, Data Structures, User Accounts, Personalized Service, User Feedback, Web Development, Marketing
初级 · 指导项目 · 不超过 2 小时
Ludwig-Maximilians-Universität München (LMU)
您将获得的技能: 竞争分析, 创新, 战略思维, 战略伙伴关系, 新产品开发, 战略决策, 产品战略, 市场分析, 博弈论, 企业战略
混合 · 课程 · 1-3 个月

University of Glasgow
您将获得的技能: 项目管理, 创新, 企业可持续发展, 商业策略, 领导力研究, 财务数据, 营销策略, 变革管理, 业务建模, 数字化转型, 商业经济学, 全球营销, 工商管理, 会计, 供应链, 供应链管理, B2B 销售, 营销
中级 · 课程 · 1-4 周

您将获得的技能: Data Storytelling, Data Presentation, Strategic Prioritization, User Research, Data-Driven Decision-Making, Business Analytics, Persona Development, Stakeholder Communications, Customer Insights, Analytics, Presentations, Strategic Decision-Making, Strategic Communication, Quantitative Research
中级 · 课程 · 1-4 周
University of Illinois Urbana-Champaign
您将获得的技能: 机器学习, 内部控制, Data Governance, 数据收集, 数据可视化软件, 信息图表, 数据分析, 分类算法, 数据叙事, 分析, 数据质量, 数据管理, 营销分析, 商业分析, 数据可视化, 会计, Power BI, 数据扫盲, AI 个性化服务
攻读学位
初级 · 专项课程 · 3-6 个月
University of Maryland, College Park
您将获得的技能: AI Personalization, Responsible AI, Deep Learning, Forecasting, Business Leadership, Risk Management, Business Analytics, Machine Learning, Analytics, Artificial Intelligence, Marketing Analytics, Applied Machine Learning, Customer Analysis, Supply Chain Management, Data-Driven Decision-Making, Big Data, People Analytics
中级 · 课程 · 1-3 个月
University of Michigan
您将获得的技能: MySQL, 超文本标记语言(HTML), 开发环境, PHP(脚本语言), 层叠样式表(CSS), 网络应用, 后端网站开发, 数据库开发, Data Validation, 软件安装, 网络开发, 网络服务器
中级 · 课程 · 1-3 个月

您将获得的技能: Technical Sales, Sales, Sales Pipelines, Sales Strategy, Sales Process, AI Personalization, Customer Relationship Management (CRM) Software, Meeting Facilitation, Marketing Automation, Discussion Facilitation, Customer Analysis, Virtual Teams, Stakeholder Analysis, Influencing, Consultative Approaches, Account Strategy, Customer Relationship Management, Performance Analysis, Continuous Improvement Process, Customer Success Management
中级 · 课程 · 1-4 周

您将获得的技能: Object Oriented Programming (OOP), File I/O, Data Persistence, Object Oriented Design, Java, Java Programming, File Management, Application Development, Maintainability, Software Design, Programming Principles, Development Environment, Program Development, Computer Programming, Data Structures, Data Management, Integrated Development Environments, Debugging, Data Validation
初级 · 专项课程 · 3-6 个月

LearnQuest
您将获得的技能: Sales Training, Inside Sales, Closing (Sales), Regional Sales, Sales Enablement, Sales Management, Sales Prospecting, Active Listening, Customer Relationship Management (CRM) Software, Meeting Facilitation, Marketing Automation, Discussion Facilitation, Customer Analysis, Virtual Teams, Stakeholder Analysis, Customer Insights, Negotiation, Needs Assessment, Data Storytelling, Emotional Intelligence
初级 · 专项课程 · 1-3 个月

Board Infinity
您将获得的技能: Leadership and Management, AI Enablement, Business Leadership, Automation, AI Workflows, Digital Communications, Communication
初级 · 课程 · 1-4 周