品牌战略课程可以帮助您学习市场定位、受众细分、品牌信息传递和竞争分析。您可以掌握创建品牌 Identity、开发独特价值主张和策划有效营销活动的技能。许多课程都会介绍 SWOT 分析、品牌资产衡量框架和数字营销平台等工具,以支持在实际工作中实施战略并衡量其影响。

28DIGITAL
您将获得的技能: 业务建模, 新兴技术, 创新, 企业战略, 趋势分析, 预测, 战略决策, 战略思维, 社会影响, 市场动态, 商务, 技术路线图, 技术战略, 案例研究
中级 · 课程 · 1-3 个月

ESSEC Business School
您将获得的技能: 业务建模, 在线广告, 电子商务, 网络分析, 收入管理, 营销策略, 接待服务, 直销, 预订(销售), 营销渠道, 酒店管理, 网页设计与开发
混合 · 课程 · 1-4 周

Fundação Instituto de Administração
您将获得的技能: Strategic Leadership, Strategic Marketing, Business Strategy, Stakeholder Analysis, Business Strategies, Marketing, Leadership, Leadership Development, Organizational Leadership, Business Leadership, Business Modeling, Marketing Strategy and Techniques, Brand Strategy, Business Ethics, Market Dynamics, Strategic Thinking, Organizational Strategy, Corporate Strategy, Financial Analysis, Financial Management
初级 · 专项课程 · 3-6 个月

University of Colorado Boulder
您将获得的技能: 商务写作, 同行评审, 打造品牌, 数据科学, 项目设计, 平面设计, 叙事, 沟通, 公开演讲, 演讲
初级 · 课程 · 1-3 个月

您将获得的技能: Customer Service, Advertising, Market Research, Value Propositions, Brand Management, Customer Relationship Management, Target Market, Marketing Communications, Logistics, Customer Insights, Supply Chain Management, Sales Management, B2B Sales, Marketing Strategies, Selling Techniques, Competitive Analysis, Communication
初级 · 课程 · 1-4 周

Coursera
您将获得的技能: Prompt Engineering, 数据伦理, 生成式人工智能, 人工智能, 战略思维, AI 赋能, 员工参与, 负责任的人工智能, 数字化转型, 劳动力发展
初级 · 课程 · 1-4 周

University of California, Davis
您将获得的技能: 道德标准与行为, 商务写作, 撰写建议书, 沟通策略, 慈善事业, 营销活动经理, 探矿和鉴定, 关系管理, 筹资, 撰写赠款
初级 · 课程 · 1-4 周

Imperial College London
您将获得的技能: 医疗程序和 Regulator, 数据伦理, 卫生系统, 数字扫盲, 临床数据管理, 远程保健, 健康差异, 模型评估, 数据可视化软件, Agile 方法论, 医疗保健, 以用户为中心的设计, Tableau 软件, 公共卫生, 健康技术, 健康信息学, 互操作性, 分析, 数字化转型, 电子病历
中级 · 专项课程 · 1-3 个月

UiPath
您将获得的技能: 利益相关者的参与, 企业战略, 自动化, 过程分析, 项目范围界定, 机器人流程自动化, 利益攸关方沟通, 业务要求, 业务过程, 业务流程自动化, 需求分析, 需求征询, 商业分析, 流程制图, 用户需求文件, 需求管理
初级 · 课程 · 1-3 个月

您将获得的技能: Organizational Change, Workplace inclusivity, Emotional Intelligence, Change Management, Team Motivation, Diversity and Inclusion, Team Building, Resilience, Business Transformation, Conflict Management, Team Leadership, Diversity Awareness, Culture Transformation, Leadership Development, Cross-Functional Team Leadership, Empathy, Collaboration, Team Management, Leadership, Communication
中级 · 专项课程 · 1-3 个月

University of Colorado Boulder
您将获得的技能: Marketing Operations, Operations Management, Technical Management, Marketing Management, Media Planning, Marketing Strategies, Customer Relationship Management, Sales Management, Marketing and Public Relations, Verbal Communication Skills, Supply Chain Management, Branding, Marketing Budgets, Supply Chain, Loyalty Programs, Business Operations, Presentations, Financial Forecasting, Brand Management, Forecasting
攻读学位
初级 · 课程 · 1-3 个月

IESE Business School
您将获得的技能: Talent Management, Business Priorities, Strategic Leadership, Strategic Prioritization, Workforce Development, Business Leadership, Leadership and Management, Business Management, Leadership, Organizational Leadership, Human Capital, Strategic Thinking, Business Strategy, People Management, Business Modeling, Innovation, Persona (User Experience)
初级 · 课程 · 1-3 个月