全球营销课程可以帮助您学习市场细分、品牌定位、数字营销战略和消费者行为分析。您还可以掌握跨文化交流、活动管理和利用社交媒体进行全球推广的技能。许多课程都会介绍一些工具,如用于跟踪营销活动绩效的 Google Analytics、用于管理客户关系的 HubSpot 以及用于执行营销战略的社交媒体平台。

Coursera
您将获得的技能: Canva (Software), Logo Design, Video Editing, Graphic Design, Graphic and Visual Design, Content Creation, Design, User Accounts, Digital Marketing
初级 · 指导项目 · 不超过 2 小时

IE Business School
您将获得的技能: Retail Management, Marketing Channel, Merchandising, Supply Chain Planning, Retail Sales, Supply Chain, Product Assortment, Logistics Management, Business Strategy, Business Technologies, Market Opportunities, Competitive Analysis, Technology Strategies, Promotional Strategies, E-Commerce, Conflict Management, Cross-Channel Marketing, Growth Strategies, Consumer Behaviour, Digital Transformation
初级 · 课程 · 1-4 周

Unilever
您将获得的技能: Web Analytics, Digital Marketing, Google Analytics, Social Media Marketing, Search Engine Marketing, Social Media Strategy, Marketing Strategies, Search Engine Optimization, Keyword Research, Marketing Analytics, A/B Testing, Advertising Campaigns, Smart Goals, Performance Analysis, Key Performance Indicators (KPIs), Value Propositions
初级 · 课程 · 1-4 周

University of Pennsylvania
您将获得的技能: 创新, 创造力, 商业估值, 规划, 包装和标签, 案例研究, 判例法, 法律, 资产保护, 企业战略, Regulation and Legal Compliance, 知识产权, 法律风险, 资产管理, 品牌意识, 品牌管理, 法律战略, 战略思维, 战略规划, 营销
中级 · 专项课程 · 3-6 个月
University of Illinois Urbana-Champaign
您将获得的技能: 适应气候变化, 经济学, 环境科学, 水资源管理, 能源与公用事业, 环境资源管理, 可持续发展, 环境, 人口统计, 社会科学, 水资源, 可持续工程, 可持续性标准, 环境政策
混合 · 课程 · 1-3 个月
Ludwig-Maximilians-Universität München (LMU)
您将获得的技能: 创新, 产品战略, 竞争分析, 新产品开发, 博弈论, 企业战略, 战略伙伴关系, 战略决策, 市场分析, 战略思维
混合 · 课程 · 1-3 个月

ESSEC Business School
您将获得的技能: 业务建模, 网络分析, 营销渠道, 网页设计与开发, 电子商务, 在线广告, 直销, 预订(销售), 收入管理, 接待服务, 酒店管理, 营销策略
混合 · 课程 · 1-4 周

您将获得的技能: Generative Model Architectures, Generative AI, AI Product Strategy, Large Language Modeling, Artificial Intelligence, Artificial Intelligence and Machine Learning (AI/ML), Business Strategy, Data Strategy, Data Ethics, Artificial Neural Networks, Process Improvement, Process Improvement and Optimization, Cloud Computing, Operational Efficiency, Process Optimization, Big Data, Customer Service, Natural Language Processing, User Experience, Marketing
混合 · 课程 · 1-3 个月

CertNexus
您将获得的技能: Artificial Intelligence, AI Enablement, AI Product Strategy, Artificial Intelligence and Machine Learning (AI/ML), Business Requirements, Responsible AI, AI Security, Data Ethics, Process Improvement, Process Improvement and Optimization, Environmental Social And Corporate Governance (ESG), Cloud Computing, Process Optimization, User Experience, Customer Service, Big Data, Data Security, Operational Efficiency, Marketing, Data Quality
混合 · 课程 · 1-4 周

您将获得的技能: Sales Development, General Sales Practices, Phone Sales, Verbal Communication Skills, Communication, Communication Strategies, Marketing Psychology, Drive Engagement, Customer Engagement
中级 · 课程 · 1-3 个月
University of Illinois Urbana-Champaign
您将获得的技能: 商业分析, Data Governance, 信息图表, Power BI, 会计, 数据收集, 机器学习, 数据质量, 分析, AI 个性化服务, 数据可视化软件, 数据叙事, 营销分析, 数据分析, 分类算法, 数据管理, Data Management, 数据可视化, 内部控制, 数据扫盲
攻读学位
初级 · 专项课程 · 3-6 个月

Starweaver
您将获得的技能: Loyalty Programs, Customer Relationship Management (CRM) Software, Customer Retention, Customer Success Management, Sales Management, Marketing Automation, Marketing Strategies, Business Development, Performance Management, Performance Measurement, Data-Driven Decision-Making, Predictive Modeling
初级 · 课程 · 1-4 周