社交媒体解析课程可以帮助您学习数据收集技巧、受众细分、参与度指标和营销活动绩效评估。您可以培养解读社交媒体趋势、优化内容策略以及利用洞察力推动营销决策的技能。许多课程都会介绍 Google Analytics、Hootsuite 和 Sprout Social 等工具,帮助您分析用户行为和衡量社交媒体工作的效果。

University of Colorado Boulder
您将获得的技能: Network Analysis, Unsupervised Learning, Social Network Analysis, Supervised Learning, Unstructured Data, Applied Machine Learning, Marketing Analytics, Deep Learning, Scikit Learn (Machine Learning Library), Machine Learning, Tensorflow, Text Mining, Data Analysis, Model Evaluation, Transfer Learning, Predictive Modeling, Semantic Web, JSON, Statistical Methods, Data Manipulation
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初级 · 专项课程 · 3-6 个月

Simplilearn
您将获得的技能: Marketing Analytics, Web Analytics, Google Analytics, Key Performance Indicators (KPIs), Marketing Effectiveness, Performance Measurement, Business Metrics, Performance Metric, Marketing Strategies, Digital Marketing, Data-Driven Decision-Making, Return On Investment, Analytics, Heat Maps, Customer Engagement
初级 · 课程 · 1-4 周
University of Michigan
您将获得的技能: Python 程序设计, Algorithm, 数据导入/导出, 社交网络分析, Pandas(Python 软件包), 网络分析, 预测分析, 数据分析, 无监督学习, 分析, 图论, Matplotlib
中级 · 课程 · 1-4 周

您将获得的技能: Advertising, Social Media Marketing, Social Media Content, Social Media Strategy, Social Media, Instagram, Marketing, Content Creation, Graphic Design, Graphic and Visual Design Software, Graphic and Visual Design
初级 · 指导项目 · 不超过 2 小时

O.P. Jindal Global University
您将获得的技能: Big Data, Apache Spark, Apache Hadoop, PySpark, Apache Hive, Databases, Analytics, Data Storage Technologies, Data Mining, NoSQL, Applied Machine Learning, Real Time Data, Distributed Computing, Data Processing, Query Languages, Scripting Languages
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初级 · 课程 · 1-3 个月

Simplilearn
您将获得的技能: Social Media Marketing, Social Media Campaigns, Content Performance Analysis, Social Media Strategy, Instagram, Facebook, Pinterest, Digital Advertising, Customer Engagement, LinkedIn, Brand Management, Brand Awareness, Content Creation, Target Audience
初级 · 课程 · 1-4 周

您将获得的技能: Instagram, Content Performance Analysis, Social Media Management, Social Media, Social Media Marketing, Brand Marketing, Social Media Strategy, Content Strategy, Customer Engagement, Marketing Analytics, Content Creation, Performance Metric, Analytics
初级 · 课程 · 1-4 周

您将获得的技能: Data Visualization, Matplotlib, Marketing Analytics, Web Scraping, Social Media Marketing, Python Programming, Social Media, Pandas (Python Package), Text Mining, Trend Analysis, Data Analysis, Data Wrangling, Data Cleansing, Seaborn, Content Performance Analysis, Jupyter
中级 · 指导项目 · 不超过 2 小时
University of Illinois Urbana-Champaign
您将获得的技能: 留住客户, 数据伦理, 高级分析, AI 个性化服务, 社交网络分析, 营销策略与技巧, 机器学习, 营销, 营销分析, 客户洞察, 生成式人工智能, 分析, 数据分析, 预测分析, 市场分析, 文本挖掘, 数字化营销, 客户分析, 预测建模, 营销效果
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中级 · 课程 · 1-4 周
University of Illinois Urbana-Champaign
您将获得的技能: 消费者行为, 数据收集, 趋势分析, 欺诈检测, 信息隐私, 营销分析, 商业分析, 营销, 案例研究, 营销策划, 分析, MarTech, 数据叙事, 数据分析, 网络分析, 在线广告, 数字化营销
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初级 · 课程 · 1-4 周

您将获得的技能: Content Performance Analysis, TikTok, Driving engagement, Marketing Analytics, Content Strategy, Performance Metric, Key Performance Indicators (KPIs), Analytics, Data-Driven Decision-Making, Brand Awareness
初级 · 课程 · 1-4 周

University of Colorado Boulder
您将获得的技能: Social Media Strategy, Social Media Campaigns, Social Media Marketing, Marketing Communications, Digital Media Strategy, Marketing Planning, Customer Insights, Content Performance Analysis, Driving engagement, Plan Execution, Earned Media, Content Creation, Content Strategy, Owned Media, Paid media, Goal Setting
中级 · 课程 · 1-4 周