整合营销传播课程可以帮助您学习活动战略、受众细分、品牌信息传递和渠道整合。您还可以掌握制作引人入胜的叙述、分析消费者行为和衡量活动效果的技能。许多课程都会介绍 Google Analytics、Hootsuite 和 Adobe Creative Suite 等工具,以支持在各种平台上执行和评估营销策略。

Northwestern University
您将获得的技能: 整合营销传播, 营销策略, 内容营销, 自有媒体, A/B 测试, Facebook, 赢得媒体, 数字广告, 社交媒体营销, 社交媒体战略, 付费媒体, 媒体战略, 关键绩效指标 (KPI), 客户参与, 内容创作, 推动参与, 广告, 社交媒体, 全球营销
混合 · 课程 · 1-4 周
Tecnológico de Monterrey
您将获得的技能: Persona Development, Social Media Strategy, Social Media, Social Media Marketing, Social Media Campaigns, Performance Metric, Smart Goals, Content Marketing, Plan Execution, Key Performance Indicators (KPIs), Marketing, Marketing Strategies, Performance Measurement, Active Listening, Target Audience, Drive Engagement, Content Strategy, LinkedIn, Facebook, Campaign Management
中级 · 专项课程 · 3-6 个月

Arizona State University
您将获得的技能: 沟通策略, 集思广益, 说服沟通, 销售技巧, 商业营销, 销售演示, 员工调查, 促销策略, 演讲, 商务信函, 咨询式销售, 产品推广, 广告, 词汇, 营销传播
中级 · 课程 · 1-3 个月

您将获得的技能: Corporate Communications, Internal Communications, Strategic Communication, Media Relations, Stakeholder Communications, Business Communication, Stakeholder Engagement, Public Relations, Cultural Diversity, Communication Strategies, Business Ethics, Crisis Management, Digital Communications, Drive Engagement, Employee Engagement, Brand Management
初级 · 课程 · 1-4 周

Starweaver
您将获得的技能: Corporate Communications, Internal Communications, Strategic Communication, Crisis Management, Business Communication, Business Ethics, Stakeholder Communications, Public Relations, Cross-Functional Collaboration, Media Relations, Communication Strategies, Employee Engagement, Social Media
初级 · 课程 · 1-4 周
University of Illinois Urbana-Champaign
您将获得的技能: 营销策略, 产品开发, 营销, 电子商务, 数字化营销, 数字广告, MarTech, 数字化转型, 营销策划, 创新, 客户参与, 消费者行为, 产品推广
攻读学位
初级 · 课程 · 1-4 周

Yonsei University
您将获得的技能: 营销策略, 内容营销, 营销, 数字化营销, 增长战略, 创新, 商业策略, 品牌营销, 影响, 叙事, 全球营销
混合 · 课程 · 1-4 周

您将获得的技能: Customer Insights, Digital Marketing, Customer Analysis, Marketing Strategies, Customer experience strategy (CX), Marketing Planning, Content Marketing, Social Media Marketing, Marketing Channel, Target Audience, Persona Development, Marketing Analytics, Brand Marketing, Goal Setting, Smart Goals, E-Commerce
初级 · 课程 · 1-4 周
University of Illinois Urbana-Champaign
您将获得的技能: 整合营销传播, 营销策略, 写作, 营销管理, 营销, 产品管理, 价值主张, 产品生命周期管理, 品牌战略, 消费者行为, 营销渠道, 市场分析, 产品战略, 营销传播, 广告, 营销效果
攻读学位
初级 · 课程 · 1-3 个月

IE Business School
您将获得的技能: Marketing Planning, Customer Engagement, Strategic Marketing, Marketing Management, Marketing Effectiveness, Marketing Strategies, Marketing, Market Research, Market Analysis, Market Dynamics, Brand Management, Customer experience strategy (CX), Key Performance Indicators (KPIs), Performance Measurement
初级 · 课程 · 1-4 周

University of California, Irvine
您将获得的技能: Internal Communications, Corporate Communications, Employee Engagement, Diversity Equity and Inclusion Initiatives, Strategic Communication, Crisis Management, Drive Engagement, Business Communication, Workplace inclusivity, Organizational Change, Communication Strategies, Leadership, Culture
初级 · 课程 · 1-4 周

Digital Marketing Institute
您将获得的技能: 整合营销传播, 营销策略, 内容营销, 数字化营销, 社交媒体营销, 社交媒体战略, 目标受众, 数字化转型, 营销, 制定计划, 数字内容, 消费者行为, 客户参与, 社交媒体, 数字媒体战略, 内容战略
初级 · 课程 · 1-4 周