品牌战略课程可以帮助您学习市场定位、受众细分、品牌信息传递和竞争分析。您可以掌握创建品牌 Identity、开发独特价值主张和策划有效营销活动的技能。许多课程都会介绍 SWOT 分析、品牌资产衡量框架和数字营销平台等工具,以支持在实际工作中实施战略并衡量其影响。

IBM
您将获得的技能: 投资组合管理, 价值主张, 商业敏锐度, 项目管理, 产品战略, 产品开发, 跨职能合作, 产品生命周期管理, 市场调查, 利益相关者管理, 产品管理
初级 · 课程 · 1-3 个月

您将获得的技能: User Experience Design, Usability, User Experience, User Interface and User Experience (UI/UX) Design, Threat Modeling, UI/UX Strategy, Interaction Design, Application Security, Authentications, Human Centered Design, Security Strategy, Usability Testing, Authorization (Computing), Security Controls, Multi-Factor Authentication, Security Awareness, Computer Security Awareness Training, Cybersecurity, Safety Standards, Information Privacy
中级 · 课程 · 1-3 个月

您将获得的技能: Salesforce, Salesforce Development, Marketing Automation, User Experience, Content Management, UI Components, Authentications, Cloud Development, Customer Service, Customer Communications Management, Cloud Management, Process Mapping, Cloud Services, Encryption, Business Strategy
初级 · 课程 · 3-6 个月

Northwestern University
您将获得的技能: 实时数据, 社交媒体战略, 社交网络分析, 社交媒体营销, 目标受众, 营销策略, 社交媒体, 数字化转型, 市场分析, 专业网络
混合 · 课程 · 1-4 周

Google Cloud
您将获得的技能: Business Transformation, Innovation, Digital Transformation, Serverless Computing, Cloud Services, Data Ethics, Cloud Infrastructure, Google Cloud Platform, Application Programming Interface (API), Technology Strategies, Applied Machine Learning, Hybrid Cloud Computing, Data Strategy, Image Analysis, Infrastructure As A Service (IaaS), Responsible AI, Cloud Computing, Cloud Solutions, Public Cloud, Containerization
初级 · 专项课程 · 1-3 个月

您将获得的技能: Human Capital, Human Resources, Employee Performance Management, Performance Management, Human Resource Strategy, Human Resources Management and Planning, Talent Management, Workforce Planning, Talent Acquisition, Performance Appraisal, Talent Recruitment, Workforce Development, Labor Relations, Compensation and Benefits, Organizational Strategy, Succession Planning, Workforce Management, Employee Retention, Case Studies, Corporate Strategy
初级 · 专项课程 · 1-3 个月

您将获得的技能: Search Engine Optimization, Generative AI, Content Strategy, AI Enablement, Semantic Web, Workforce Development, Content Performance Analysis, Digital Marketing, Content Creation, Digital Content, Social Media, JSON
中级 · 课程 · 1-4 周

您将获得的技能: Prompt Engineering, Keyword Research, Generative AI, Search Engine Optimization, Content Strategy, AI Workflows, Digital Marketing
初级 · 课程 · 1-4 周

IE Business School
您将获得的技能: 营销策略与技巧, 品牌战略, 案例研究, 损益(P&L)管理, 营销策略, 营销预算, 营销策划, 进入市场战略, 业务规划, 目标市场, 竞争分析, 市场分析, 产品营销, 规划, 营销分析
混合 · 课程 · 1-4 周

Real Madrid Graduate School Universidad Europea
您将获得的技能: Content Creation, Media and Communications, Storytelling, Social Media Strategy, Social Media, Digital Media Strategy, Marketing Strategies, Brand Management, Video Production, Branding, Revenue Management, Innovation, Target Audience, Online Advertising, Business Modeling, E-Commerce, Influencing, Augmented and Virtual Reality (AR/VR), Game Theory, Ethical Standards And Conduct
初级 · 专项课程 · 3-6 个月

您将获得的技能: Innovation, User Feedback, Growth Mindedness, Resilience, Adaptability, Open Mindset, Entrepreneurship, Creative Problem-Solving, Strategic Thinking, Lifelong Learning, Market Research, Sustainable Business, Continuous Improvement Process, Business, Data-Driven Decision-Making
中级 · 课程 · 1-3 个月

您将获得的技能: Follow Through, Culture Transformation, Customer experience improvement, Communication, Video Production
中级 · 课程 · 1-3 个月