整合营销传播课程可以帮助您学习活动战略、受众细分、品牌信息传递和渠道整合。您还可以掌握制作引人入胜的叙述、分析消费者行为和衡量活动效果的技能。许多课程都会介绍 Google Analytics、Hootsuite 和 Adobe Creative Suite 等工具,以支持在各种平台上执行和评估营销策略。
Georgia Institute of Technology
您将获得的技能: 积极倾听, 文化敏感性, 专业精神, 人际沟通, 语言学习, 语言交流技能, 业务沟通, 沟通, 英语, 公开演讲, 词汇
混合 · 课程 · 1-3 个月

Starweaver
您将获得的技能: Customer experience strategy (CX), Service Design, Change Management, Hospitality Management, Social Media Marketing, Process Mapping, Key Performance Indicators (KPIs), Hospitality Services, Social Media, Design Thinking, Brand Marketing, Service Management, Customer experience improvement, Digital Marketing, Design, Social Media Management, Prototyping, Content Marketing, Leadership, Search Engine Optimization
中级 · 专项课程 · 1-3 个月
IE Business School
您将获得的技能: 创造力, 集思广益, 生产规划, 创意设计, 品牌战略, 生产流程, 价值主张, 提案制定, 广告, 打造品牌, 广告活动, 叙事, 目标受众, 摄影, 演讲, 营销设计, 营销活动经理, 营销传播
初级 · 课程 · 1-3 个月

University of Pennsylvania
您将获得的技能: 招聘, 写作, 语言交流技能, 专业网络, 商务写作, 工作分析, 业务沟通, 沟通, 英语, 词汇, 社交技能, 面试技巧
混合 · 课程 · 1-3 个月

Coursera
您将获得的技能: HubSpot CRM, Customer Relationship Management (CRM) Software, Customer Relationship Management, Email Marketing, Customer Relationship Building, Dashboard, Customer Data Management, Customer Acquisition Management, Integrated Marketing Communications, Sales Pipelines
初级 · 指导项目 · 不超过 2 小时

LearnKartS
您将获得的技能: Keyword Research, Advertising Campaigns, Pay Per Click Advertising, Performance marketing, Search Engine Marketing, Marketing, Advertising, Digital Advertising, Campaign Management, Bidding, Target Audience, Web Analytics, Target Market, Content Performance Analysis, Account Management
初级 · 课程 · 1-4 周

LearnKartS
您将获得的技能: Keyword Research, Search Engine Optimization, Web Analytics and SEO, Web Analytics, Google Analytics, Digital Marketing, Content Strategy, Web Content, Content Creation, User Experience, Competitive Analysis
初级 · 课程 · 1-3 个月

IBM
您将获得的技能: 生成式人工智能, 负责任的人工智能, 风险缓解, 业务逻辑, 机器人, 自然语言处理
初级 · 课程 · 1-4 周

您将获得的技能: AI Product Strategy, Sprint Retrospectives, Backlogs, Agile Product Development, Agile Software Development, Stakeholder Communications, Agile Methodology, Responsible AI, Generative AI, Kanban Principles, Product Roadmaps, Virtual Teams, Information Technology, Agile Project Management, Computer Hardware, Product Strategy, Product Management, ChatGPT, Stakeholder Management, Sprint Planning
初级 · 专业证书 · 3-6 个月

您将获得的技能: Canva (Software), Social Media Content, Social Media Marketing, Video Editing, Social Media, Graphic and Visual Design Software, Graphic Design, Content Creation, Organizational Skills, Marketing, Marketing Communications
中级 · 指导项目 · 不超过 2 小时

Coursera
您将获得的技能: Social Media Marketing, Instagram, Business Intelligence, Predictive Modeling, Predictive Analytics, Case Studies
中级 · 课程 · 1-4 周

University of California, Davis
您将获得的技能: 生成式人工智能, 搜索引擎优化, Google Analytics(分析), 网络分析和 SEO, 营销, 用户体验, 社交媒体, 信息架构, 关键词研究, 内容战略, 数字化营销
中级 · 课程 · 1-4 周