品牌战略课程可以帮助您学习市场定位、受众细分、品牌信息传递和竞争分析。您可以掌握创建品牌 Identity、开发独特价值主张和策划有效营销活动的技能。许多课程都会介绍 SWOT 分析、品牌资产衡量框架和数字营销平台等工具,以支持在实际工作中实施战略并衡量其影响。

Adobe
您将获得的技能: 负责任的人工智能, 内容创作, 创意设计, Adobe 萤火虫, Adobe Express, 色彩理论, 排版, 平面设计, 图形和视觉设计软件, 徽标设计, 用户界面和用户体验(UI/UX)设计, 视觉设计, 布局设计, 数字设计, 生成式 AI 代理
初级 · 课程 · 1-4 周

您将获得的技能: User Experience Design, Usability, User Experience, User Interface and User Experience (UI/UX) Design, Threat Modeling, UI/UX Strategy, Interaction Design, Application Security, Authentications, Human Centered Design, Security Strategy, Usability Testing, Authorization (Computing), Security Controls, Multi-Factor Authentication, Security Awareness, Computer Security Awareness Training, Cybersecurity, Safety Standards, Information Privacy
中级 · 课程 · 1-3 个月

您将获得的技能: Salesforce, Salesforce Development, Marketing Automation, User Experience, Content Management, UI Components, Authentications, Cloud Development, Customer Service, Customer Communications Management, Cloud Management, Process Mapping, Cloud Services, Encryption, Business Strategy
初级 · 课程 · 3-6 个月

Coursera
您将获得的技能: Video Editing, Canva (Software), Video Production, Marketing Materials, Content Creation, Digital Content, Animations, Multimedia, Storytelling, Typography, Branding, Data Import/Export, Drive Engagement
初级 · 课程 · 1-4 周
Ludwig-Maximilians-Universität München (LMU)
您将获得的技能: Mergers & Acquisitions, Customer Retention, Business Strategy, Growth Strategies, Product Strategy, Market Dynamics, Competitive Analysis, New Business Development, Online Advertising, Consumer Behaviour, Market Share, Regulatory Compliance
混合 · 课程 · 1-3 个月

University of Washington
您将获得的技能: 商务写作, 谈判, 业务沟通, 同行评审, 撰写建议书, 演讲, Microsoft PowerPoint, 业务规划, 公开演讲, 商务信函, 语言交流技能, 数据可视化, 设置预约, 英语, 记录会议记录, 专业网络, 活动策划, 说服沟通, 会议促进, 销售演示
中级 · 专项课程 · 3-6 个月

您将获得的技能: Prompt Engineering, Marketing Automation, AI Personalization, Marketing Effectiveness, Marketing, Content Marketing, Marketing Strategies, MarTech, Advertising Campaigns, Agentic Workflows, AI Enablement, Marketing Analytics, Customer Relationship Management, Data-Driven Decision-Making, Social Media Management, Customer experience improvement
中级 · 课程 · 1-4 周

您将获得的技能: Selling Techniques, Sales Prospecting, Microsoft Copilot, Sales Presentations, Sales Strategy, Sales, AI Personalization, Prospecting and Qualification, Customer Analysis, Lead Generation, Customer Insights, AI Enablement, Presentations, Microsoft PowerPoint, Customer Relationship Management (CRM) Software, Data Validation, Quality Control, Business Research
高级设置 · 课程 · 1-4 周

您将获得的技能: Order Fulfillment, E-Commerce, Google Ads, Digital Advertising, Customer experience improvement, Market Research, Marketing, Retail Management, Sales, Shipping and Receiving, Marketing Strategies, Market Trend, Process Optimization, Target Audience
初级 · 课程 · 1-4 周

您将获得的技能: Market Research, Market Analysis, Marketing, Research Methodologies, Research, Business Research, Research Reports, Research Design, Competitive Analysis, Market Intelligence, Quantitative Research, Consumer Behaviour, Global Marketing, Market Trend, Surveys, Customer Analysis, Analytical Skills, Case Studies, Report Writing, Business Strategy
初级 · 专项课程 · 1-3 个月

您将获得的技能: Social Media Management, Social Media, Social Media Marketing, Google Ads, Email Marketing, Social Media Strategy, Online Advertising, Social Media Campaigns, Pay Per Click Advertising, Content Creation, Customer Retention, Instagram, Paid media, Customer Relationship Building, E-Commerce, Digital Marketing, TikTok, Keyword Research, Strategic Marketing, Brand Marketing
初级 · 专项课程 · 1-3 个月

您将获得的技能: Adobe Express, Web Content Accessibility Guidelines, Typography, Visual Design, Style Guides, Graphic and Visual Design, Design, Digital Design, Layout Design, Graphic Design, Color Theory, Design Elements And Principles, Content Creation, AI Personalization, Branding, Creativity, Generative AI
初级 · 课程 · 1-4 周