整合营销传播课程可以帮助您学习活动战略、受众细分、品牌信息传递和渠道整合。您还可以掌握制作引人入胜的叙述、分析消费者行为和衡量活动效果的技能。许多课程都会介绍 Google Analytics、Hootsuite 和 Adobe Creative Suite 等工具,以支持在各种平台上执行和评估营销策略。

Digital Marketing Institute
您将获得的技能: Marketing Budgets, Data-Driven Decision-Making, Digital Marketing, Social Media Marketing, Marketing Channel, Data Ethics, Customer experience strategy (CX), Digital Media Strategy, Customer Analysis, Customer experience improvement, Cross-Channel Marketing, Marketing Automation, Marketing Strategy and Techniques, Strategic Marketing, Strategic Decision-Making, Social Media Strategy, Digital Advertising, Business Analytics, Marketing Analytics, Strategic Thinking
初级 · 专项课程 · 1-3 个月
University of Illinois Urbana-Champaign
您将获得的技能: 欺诈检测, 数据收集, 网络分析, 趋势分析, 商业分析, 数据叙事, 营销分析, 数字化营销, 分析, 营销, 消费者行为, 信息隐私, 数据分析, 案例研究, 在线广告, MarTech, 营销策划
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初级 · 课程 · 1-4 周

Meta
您将获得的技能: 营销分析, 专业网络, 面试技巧, 数字化营销, 统计分析, 数据分析, 社交媒体营销, 注册
初级 · 课程 · 1-4 周

University of Colorado Boulder
您将获得的技能: Sustainable Business, Corporate Sustainability, Environmental Social And Corporate Governance (ESG), Marketing Communications, Brand Marketing, Advertising, Regulatory Compliance, Market Opportunities, Environmental Issue, Ethical Standards And Conduct, Digital Marketing, Engineering Management, Emerging Technologies
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初级 · 课程 · 1-4 周

University of Virginia Darden School Foundation
您将获得的技能: 生成式人工智能, 客户体验战略(CX), 营销策略, 内容营销, 客户洞察, 营销分析, 搜索引擎营销, 消费者行为, AI 个性化服务, 数字化营销, 点击付费广告, Google 广告, 大型语言模型, 关键词研究, 角色开发
初级 · 课程 · 1-4 周

Coursera
您将获得的技能: Google Ads, Keyword Research, Target Audience, Pay Per Click Advertising, Search Engine Marketing, Advertising Campaigns, Campaign Management, Online Advertising, Digital Advertising, Marketing, Digital Marketing, Return On Investment
初级 · 指导项目 · 不超过 2 小时
University of Illinois Urbana-Champaign
您将获得的技能: 文化多样性, 营销策略, 打造品牌, 文化敏感性, 消费者行为, 营销, 市场机遇, 产品营销, 品牌管理, 市场分析, 产品推广, 营销管理, 战略规划, 全球营销, 营销策划
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初级 · 课程 · 1-3 个月

您将获得的技能: Target Audience, Generative AI, Social Media Marketing, Social Media, Social Media Content, AI Personalization, Social Media Strategy, MarTech, Content Creation, Digital Marketing
初级 · 课程 · 1-4 周

您将获得的技能: Instagram, Social Media Content, Content Creation, Social Media, Social Media Marketing, Driving engagement, Account Strategy, Brand Awareness, Digital Design
初级 · 指导项目 · 不超过 2 小时

Tecnológico de Monterrey
您将获得的技能: Web Analytics, Google Analytics, Marketing Analytics, Marketing Effectiveness, Content Performance Analysis, Digital Marketing, Target Audience, Marketing Strategies, Analytics, Performance Measurement, Key Performance Indicators (KPIs), Competitive Analysis, User Research
初级 · 课程 · 1-4 周

Real Madrid Graduate School Universidad Europea
您将获得的技能: Marketing Strategies, Branding, Global Marketing, Marketing, Brand Management, Social Media Marketing, Loyalty Programs, Consumer Behaviour, Business Modeling, Strategic Partnership, Digital Marketing, E-Commerce, Event Planning, Augmented Reality, Business Analysis, Virtual Reality, Price Negotiation, Blockchain, Data Analysis, Artificial Intelligence
初级 · 专项课程 · 3-6 个月

IE Business School
您将获得的技能: Marketing Planning, Strategic Marketing, Marketing, Marketing Management, Marketing Strategy and Techniques, Market Analysis, Hospitality Management, Product Marketing, Marketing Communications, Case Studies, Plan Execution, Consumer Behaviour, Target Market, Hotels and Accommodations
初级 · 课程 · 1-3 个月