社交媒体营销课程可以帮助你学习内容创作、受众参与策略、解析和活动管理。您可以掌握在各种平台上制作引人注目的帖子、优化广告支出和衡量投资回报率的技能。许多课程都会介绍一些工具,如用于调度的 Hootsuite、用于解析性能的 Google Analytics 和用于设计 Eye Tracking 视觉效果的 Canva,展示这些技能在实际营销活动中的应用。

Coursera
您将获得的技能: 客户洞察, 生成式人工智能, 电子邮件营销, Prompt Engineering, 营销材料, 社交媒体活动, ChatGPT, AI 个性化服务, 内容创作, 目标受众, 营销分析
中级 · 指导项目 · 不超过 2 小时

University of Colorado Boulder
您将获得的技能: Mathematics Education, Education Software and Technology, Pedagogy, Digital pedagogy, Simulation and Simulation Software, Web Content Accessibility Guidelines, Interactive Design, File Management
初级 · 课程 · 1-3 个月

Board Infinity
您将获得的技能: Google Analytics, Marketing Analytics, Web Analytics, Marketing Effectiveness, Campaign Management, Digital Marketing, Target Audience, Customer Insights, Analytics, Performance Analysis, A/B Testing, Dashboard, Performance Metric, Content Strategy
初级 · 课程 · 1-4 周

University of California San Diego
您将获得的技能: Climate Change Mitigation, International Relations, Sustainable Development, Climate Change Adaptation, Consumer Behaviour, Environmental Policy, Pollution Prevention, Sustainable Technologies, Economics, Corporate Sustainability, Energy and Utilities, Governance, Environmental Regulations, Community Development
初级 · 课程 · 1-3 个月

您将获得的技能: Canva (Software), Social Media Content, Social Media Marketing, Video Editing, Social Media, Graphic and Visual Design Software, Graphic Design, Content Creation, Organizational Skills, Marketing, Marketing Communications
中级 · 指导项目 · 不超过 2 小时

Berklee
您将获得的技能: 创新, 创造力, 社交媒体, 打造品牌, 团队建设, 合同谈判, 诉讼, 演讲, 商务, 筹资和众包, 专业网络, 自学成才, 创造性思维, 知识产权, 音乐, 创业, 音乐历史, 开放的心态, 数字资产, 品牌战略
初级 · 专项课程 · 3-6 个月

您将获得的技能: Trend Analysis, Social Media, Social Media Strategy, Social Media Marketing, Market Trend, Account Management, User Accounts, Marketing Communications
初级 · 指导项目 · 不超过 2 小时

您将获得的技能: Apache Hadoop, Apache Hive, Big Data, Database Design, Extensible Markup Language (XML), Databases, JSON, Data Processing, Data Warehousing, Distributed Computing, Data Analysis, Scalability, Case Studies, Economics, Policy, and Social Studies, Analytics, Data Pipelines, Query Languages, Social Media, Data Cleansing, Data Integration
中级 · 专项课程 · 3-6 个月

您将获得的技能: Social Media, Microsoft Outlook, Instagram, Customer Acquisition Management, Facebook, Social Media Marketing, Gmail, Target Audience, Customer Relationship Building, Digital Marketing, Data Import/Export
初级 · 指导项目 · 不超过 2 小时

University of Colorado Boulder
您将获得的技能: Mathematics Education, Design Reviews, Simulations, Interactive Design, Design Thinking, Chemistry, Physics, Biology
中级 · 课程 · 1-3 个月
University of Colorado Boulder
您将获得的技能: A/B 测试, 消费者行为, 付费媒体, 绩效营销, 数据伦理, Google 广告, 客户数据管理, 广告, 数字广告, 数字化营销, 在线广告, 广告活动, 点击付费广告, 情境广告, 营销
初级 · 课程 · 1-3 个月

您将获得的技能: Facebook, Customer Engagement, Customer Insights, Marketing Analytics, Target Audience, Social Media Content, Social Media Marketing, Advertising, Social Media, Drive Engagement, Social Media Management, Social Media Campaigns, Marketing, Content Marketing, Customer Communications Management
初级 · 指导项目 · 不超过 2 小时