数字营销课程可以帮助你学习 SEO 战略、内容创作、社交媒体管理和电子邮件营销技巧。您可以培养受众分析、营销活动优化和品牌故事讲述方面的技能。许多课程都会介绍一些工具,如用于跟踪绩效的 Google Analytics、用于管理社交媒体的 Hootsuite 和用于电子邮件营销的 Mailchimp,向您展示这些技能如何增强您的营销工作。
您将获得的技能: AI Personalization, Generative AI, LLM Application, Content Creation, Marketing Operations, AI Enablement, Marketing Analytics, Marketing Strategies, Strategic Marketing, Innovation, Prompt Engineering, Ethical Standards And Conduct
初级 · 课程 · 1-4 周

University of California, Irvine
您将获得的技能: 客户获取管理, A/B 测试, 关键绩效指标 (KPI), 数字化营销, 搜索引擎营销, 目标受众, 留住客户, 关键词研究, 营销策略与技巧, 搜索引擎优化, 点击付费广告, 营销分析, 角色开发, 客户参与, 社交媒体战略, 营销效果, 社交媒体, 数字广告, 客户体验战略(CX), 网络分析
初级 · 专项课程 · 1-3 个月

Illinois Tech
您将获得的技能: Digital Transformation, Business Transformation, Operational Excellence, Innovation, Operational Efficiency, Customer experience strategy (CX), Technology Strategies, Strategic Leadership, Data-Driven Decision-Making, Business Leadership, Organizational Strategy, Business Strategy, Risk Management, Change Management, Emerging Technologies, Governance
攻读学位
初级 · 课程 · 1-3 个月

Starweaver
您将获得的技能: Business Process Modeling, Responsible AI, Business Process, Digital Transformation, Business Process Management, Process Design, Business Process Automation, Organizational Change, Stakeholder Engagement, Google Gemini, Anthropic Claude, AI Enablement, Sustainable Development, Social Impact, Leadership, Generative AI, Robotic Process Automation, Corporate Sustainability, Sustainability Reporting, Strategic Planning
中级 · 专项课程 · 1-4 周

Michigan State University
您将获得的技能: Color Theory, Adobe Illustrator, Digital Design, Creativity, Image Quality, Design
初级 · 课程 · 1-3 个月

您将获得的技能: Email Automation, Lead Generation, Email Marketing, Driving engagement, Digital Advertising, Marketing Automation, Customer Engagement
初级 · 指导项目 · 不超过 2 小时

Tecnológico de Monterrey
您将获得的技能: Search Engine Marketing, Customer Engagement, Brand Management, Digital Media Strategy, Search Engine Optimization, Target Market, Digital Marketing, Web Analytics and SEO, Marketing Communications, Digital Advertising, Social Media Strategy, Digital Transformation, Customer Retention, Content Strategy, Marketing Analytics, Marketing Strategies, Social Media Marketing, Lead Generation, Customer Acquisition Management, Email Marketing
中级 · 专项课程 · 1-3 个月

Tecnológico de Monterrey
您将获得的技能: Brand Management, Digital Media Strategy, Digital Marketing, Marketing Communications, Digital Advertising, Digital Transformation, Marketing Analytics, Social Media Marketing, Marketing Strategies, Business Marketing, Marketing Automation, Consumer Behaviour, Innovation
初级 · 课程 · 1-4 周

Coursera
您将获得的技能: Prompt Engineering, 生成式人工智能, 社交媒体活动, 营销活动经理, 营销自动化, Instagram, 社交媒体营销, 创新, 广告活动, 客户参与, 社交媒体, 内容创作, 数据分析
中级 · 课程 · 1-4 周

Coursera
您将获得的技能: 潜在客户开发, Prompt Engineering, HubSpot CRM, 营销自动化, 营销策略, 客户关系管理 (CRM) 软件, 仪表板, 电子邮件自动化, 营销分析, 客户参与, ChatGPT, MarTech
中级 · 指导项目 · 不超过 2 小时

Real Madrid Graduate School Universidad Europea
您将获得的技能: Marketing Analytics, Strategic Partnership, Marketing, Key Performance Indicators (KPIs), Customer Engagement, Product Marketing, Marketing Strategy and Techniques, Return On Investment, Stakeholder Management, Branding, Digital Marketing, Brand Management, Advertising, Consumer Behaviour, Sales Process, Public Relations, Emotional Intelligence, Price Negotiation, Data Analysis, Creative Thinking
初级 · 课程 · 1-4 周

Tecnológico de Monterrey
您将获得的技能: Web Analytics, Google Analytics, Social Media, Search Engine Marketing, Social Media Marketing, Marketing Analytics, Market Research, Digital Marketing, Marketing Effectiveness, Content Performance Analysis, Analytical Skills, Online Advertising, Social Media Strategy, Email Marketing, Customer Data Management, Analytics, Target Audience, Key Performance Indicators (KPIs), Social Network Analysis, Facebook
中级 · 专项课程 · 1-3 个月