数字营销课程可以帮助你学习 SEO 战略、内容创作、社交媒体管理和电子邮件营销技巧。您可以培养受众分析、营销活动优化和品牌故事讲述方面的技能。许多课程都会介绍一些工具,如用于跟踪绩效的 Google Analytics、用于管理社交媒体的 Hootsuite 和用于电子邮件营销的 Mailchimp,向您展示这些技能如何增强您的营销工作。

IE Business School
您将获得的技能: Strategic Marketing, Marketing Planning, Marketing Strategy and Techniques, Marketing Effectiveness, Marketing, Customer Analysis, Business Strategy, Marketing Management, Integrated Marketing Communications, Target Market, Consumer Behaviour, Needs Assessment, Value Propositions, Market Dynamics, Market Analysis, Plan Execution, Customer Engagement
初级 · 课程 · 1-4 周

您将获得的技能: Social Media Campaigns, AI Personalization, Social Media Marketing, Generative AI, Trend Analysis, Social Media, Canva (Software), Instagram, Social Media Strategy, Market Trend, Content Creation, ChatGPT, Automation, Creativity, Customer Engagement, Analytics
中级 · 课程 · 1-4 周

University of Virginia
您将获得的技能: 创新, 市场动态, 竞争分析, 产品生命周期管理, 增长战略, 战略思维, 利益相关者分析, 兼并与收购, 战略决策, 企业战略, 利益相关者管理, 商业道德, 全球营销, 国际金融
初级 · 课程 · 1-4 周

University of Colorado System
您将获得的技能: Marketing Analytics, Probability & Statistics, Statistical Methods, Regression Analysis, Data-Driven Decision-Making, Data Ethics, Statistical Analysis, Marketing Effectiveness, Statistical Hypothesis Testing, Customer Insights, Customer Analysis, Correlation Analysis, Descriptive Statistics, Data Analysis, Analytics, Marketing Strategies, Exploratory Data Analysis, Statistical Visualization, Statistical Modeling
中级 · 课程 · 1-4 周

Universidad de Palermo
您将获得的技能: Business Strategy, Business Planning, Technology Strategies, Digital Transformation, Innovation, Strategic Thinking, Business Modeling, Emerging Technologies, Organizational Change, Business Technologies, Customer experience improvement
中级 · 课程 · 1-4 周

University of Washington
您将获得的技能: 说服沟通, Microsoft PowerPoint, 英语, 语言交流技能, 数据可视化, 公开演讲, 演讲, 销售演示, 营销材料
中级 · 课程 · 1-4 周

您将获得的技能: Canva (Software), Multimedia, Interactive Data Visualization, Data Visualization, Marketing Design, Data Sharing, Presentations, Design, Color Theory, Graphic Design, Marketing, Communication
中级 · 指导项目 · 不超过 2 小时

Vanderbilt University
您将获得的技能: 业务建模, 媒体制作, 创业, 收入管理, 音乐表演, 营销, 活动管理, 数字化转型, 营销传播, 音乐, 知识产权, 商业道德
混合 · 课程 · 1-3 个月

Harvard Business Review
您将获得的技能: Financial Statements, Business Planning, Generative AI, Strategic Thinking, Critical Thinking, Business Modeling, Plan Execution, Financial Acumen, Prompt Engineering, Business Acumen, Financial Management, Budgeting, Business Strategy, Responsible AI, Organizational Strategy, Financial Data, Data-Driven Decision-Making, Financial Analysis, Strategic Leadership, Digital Transformation
中级 · 专项课程 · 1-3 个月

Pontificia Universidad Católica de Chile
您将获得的技能: Innovation, Entrepreneurship, Marketing Strategies, Financial Management, Business Development, Growth Strategies, Business Strategy, Business Management, Team Leadership, Strategic Decision-Making, Governance, Global Marketing, International Finance
混合 · 课程 · 1-3 个月

Emory University
您将获得的技能: Financial Statements, Return On Investment, Business Strategy, Cash Flows, Supply Chain, Supply Chain Management, Financial Analysis, Income Statement, Corporate Finance, Balance Sheet, Corporate Strategy, Six Sigma Methodology, Business Valuation, Organizational Strategy, Gross Profit, Marketing Strategies, Market Dynamics, Marketing Communications, Target Market, Lean Six Sigma
初级 · 专项课程 · 3-6 个月

University of Illinois Urbana-Champaign
您将获得的技能: 差异化教学, 口头表达, 扫盲, 多媒体, 高等教育, 数字教学法, 教学策略, 写作, 学习风格, 文化多样性, 媒体与传播, 教学, 数字扫盲, 非语言交流
混合 · 课程 · 1-4 周