全球营销课程可以帮助您学习市场细分、品牌定位、数字营销战略和消费者行为分析。您还可以掌握跨文化交流、活动管理和利用社交媒体进行全球推广的技能。许多课程都会介绍一些工具,如用于跟踪营销活动绩效的 Google Analytics、用于管理客户关系的 HubSpot 以及用于执行营销战略的社交媒体平台。

Fundação Instituto de Administração
您将获得的技能: Crisis Management, Decision Making, Brand Management, Branding, Marketing Communications, Corporate Communications, Brand Strategy, Public Relations, Communication, Communication Strategies, Management Information Systems, Auditing
中级 · 课程 · 1-3 个月

您将获得的技能: Canva (Software), Design, Digital Design, Design Elements And Principles, Product Design, Graphic and Visual Design Software, Layout Design, Intellectual Property, Web Analytics, Graphic Design, Journals, Marketing
中级 · 指导项目 · 不超过 2 小时

Coursera
您将获得的技能: 价值主张, 营销材料, ChatGPT, 目标受众, Prompt Engineering, 文案写作, 产品知识, 写作与编辑, 用户研究, 营销传播
初级 · 指导项目 · 不超过 2 小时

IESE Business School
您将获得的技能: People Management, Team Management, Organizational Leadership, Industrial and Organizational Psychology, Performance Management, Leadership, Organizational Structure, Employee Engagement, Culture, Conflict Management, Decision Making, Persona (User Experience)
初级 · 课程 · 1-4 周

University of Washington
您将获得的技能: 业务沟通, 同行评审, 商业营销, 商务写作, 营销, 语言交流技能, 英语, 业务规划, 演讲, 公开演讲, 说服沟通, 语法, 词汇
中级 · 课程 · 1-3 个月

University of Michigan
您将获得的技能: Human Capital, Human Resource Strategy, Human Resources, Change Management, Human Resources Management and Planning, Talent Management, Labor Relations, HR Tech, Organizational Strategy, Crisis Management, Intercultural Competence, Cultural Diversity, Talent Acquisition, Industrial and Organizational Psychology, Workforce Development, Diversity and Inclusion, Team Management, People Analytics, Leadership, Communication
中级 · 专项课程 · 1-3 个月

您将获得的技能: Active Listening, Internal Communications, Proposal Writing, Negotiation, AI Personalization, Stakeholder Engagement, Business Communication, Social Skills, Business Writing, Contract Negotiation, Workplace inclusivity, Influencing, Emotional Intelligence, Interpersonal Communications, Communication, Communication Planning, Customer Engagement, Communication Strategies, Leadership and Management, Leadership Development
中级 · 专项课程 · 1-3 个月

Imperial College London
您将获得的技能: 公共卫生与疾病预防, 健康公平, 计划评估, 公共卫生, 健康的社会决定因素, 健康促进, 健康差异, 流行病学, 政治科学, 医疗保健伦理, 卫生政策, 社会正义, 预防保健, 卫生系统
初级 · 课程 · 1-4 周

Coursera
您将获得的技能: Email Marketing, Campaign Management, Lead Generation, Marketing Automation, Marketing Materials, Registration, Dashboard
初级 · 指导项目 · 不超过 2 小时

Arizona State University
您将获得的技能: 财务分析, 营销材料, 商务写作, 管理报告, 预算, 业务沟通, 英语, 业务规划, 营销策划, 商务信函, 演讲, 项目文件, 业务报告
中级 · 课程 · 1-3 个月

University of Virginia Darden School Foundation
您将获得的技能: 品牌忠诚度, 品牌战略, 广告, 打造品牌, 品牌管理, 营销设计, 生成式 AI 代理, 品牌意识, 数字广告
初级 · 课程 · 1-4 周

您将获得的技能: HubSpot CRM, Customer Relationship Management (CRM) Software, Customer Relationship Management, Gmail, Help Desk Support, Marketing, Sales Support, Client Support
初级 · 指导项目 · 不超过 2 小时