市场研究课程可以帮助您学习数据收集技术、 Survey Design、消费者行为分析和竞争格局评估。您可以掌握解读市场趋势、细分目标受众和开展焦点小组的技能。许多课程都会介绍 SPSS、Tableau 和 Google Analytics 等工具,这些工具支持分析数据和 Visualization 见解,从而为业务战略提供依据。

您将获得的技能: Global Marketing, Market Analysis, International Finance, Market Research, Consumer Behaviour, Market Intelligence, Marketing, Promotional Strategies, Culture, Business Management, Marketing Management, Strategic Marketing, Business Ethics, Market Opportunities, Marketing Planning, Legal Risk, Cultural Diversity, Marketing Strategies, Revenue Management, Economics
混合 · 课程 · 1-3 个月

Technical University of Munich (TUM)
您将获得的技能: 研究方法, 食品质量保障与控制, 创新, 营销管理, 供应与需求, 营销心理学, 商品销售, 知识产权, 研究, 调查, 可持续性标准, 餐饮, 包装和标签, 市场研究, 产品知识, 质量评估, 客户分析, 市场动态, 批发, 消费者行为
中级 · 课程 · 3-6 个月

您将获得的技能: AI Enablement, AI literacy, Product Planning, AI Workflows, Google Gemini, Generative AI, Artificial Intelligence, AI Personalization, Google Workspace, Responsible AI
初级 · 课程 · 1-4 周

Xbox
您将获得的技能: User Story, Product Planning, User Interface (UI), Competitive Analysis, Product Roadmaps, User Interface and User Experience (UI/UX) Design, Stakeholder Management, Market Research, Product Management, User Interface (UI) Design, Usability, Design Thinking, User Experience Design, Stakeholder Engagement, AI Product Strategy, Mockups, Consumer Behaviour, Usability Testing, Product Strategy, Data Analysis
初级 · 专业证书 · 3-6 个月

Goldman Sachs
您将获得的技能: 构思, 产品开发, 创业, 创新, 业务发展, 物流, 市场研究, 产品测试, 新产品开发, 产品规划, 焦点小组
混合 · 课程 · 1-4 周
University of Illinois Urbana-Champaign
您将获得的技能: 沟通策略, 设计思维, 业务规划, 产品开发, 可持续商业, 业务发展, 商业策略, 企业可持续发展, 可持续发展, 市场研究, 产品设计, 可持续发展报告, 企业建模, 消费者行为, 环境问题
攻读学位
初级 · 课程 · 1-4 周

Coursera
您将获得的技能: Marketing Analytics, Marketing Effectiveness, Market Analysis, Competitive Analysis, Marketing, Key Performance Indicators (KPIs), Market Research, Target Audience, Target Market, Dashboard, Return On Investment, Value Propositions, Smart Goals, Business Strategy, Cross-Channel Marketing, Concision, Variance Analysis, Strategic Partnership, Data Collection, Strategic Decision-Making
中级 · 专项课程 · 3-6 个月

您将获得的技能: Customer Service, Advertising, Market Research, Branding, Value Propositions, Customer Relationship Building, Brand Management, Customer Relationship Management, Target Market, Marketing Communications, Logistics Management, Order Delivery, Business Marketing, Supply Chain, Logistics, Customer Analysis, Marketing, Marketing Strategies, Selling Techniques, Communication
初级 · 课程 · 1-4 周

Coursera
您将获得的技能: Request for Proposal, Request For Quotation (RFQ), Strategic Sourcing, Document Management, Supplier Management, Purchasing, Procurement, Business Writing, Cost Benefit Analysis, Vendor Management, Business Communication, Market Research, Cost Management, Risk Analysis, Spreadsheet Software, Workflow Management, Financial Analysis, Data-Driven Decision-Making, Contract Compliance, Data Analysis
中级 · 专项课程 · 3-6 个月

Microsoft
您将获得的技能: Content Performance Analysis, Prompt Engineering, Microsoft Copilot, Customer Insights, Customer Analysis, Competitive Analysis, Persona Development, Content Marketing, Personalized Campaigns, Content Creation, Marketing Operations, Marketing Analytics, Data-Driven Marketing, Marketing Design, Marketing Strategies, Marketing Planning, Marketing, Ideation, AI Personalization, Data Analysis
初级 · 专项课程 · 1-3 个月

您将获得的技能: Big Data, Generative AI, Case Studies, Customer Insights, Customer Analysis, Market Research, Generative Model Architectures, Data Preprocessing, Market Analysis, Data Analysis, Data Visualization Software, Consumer Behaviour, AI Integrations, Business Strategy, Business Planning
中级 · 课程 · 1-4 周

Arizona State University
您将获得的技能: 沟通策略, 构思, 词汇, 简明扼要, 说服沟通, 产品推广, 商务信函, 影响, 演讲, 广告, 商务写作, 销售演示, 集思广益, 咨询式销售, 平面设计, 促销策略
中级 · 课程 · 1-3 个月