This is the third course in the Google Advanced Data Analytics Certificate. In this course, you’ll discover how data professionals use statistics to analyze data and gain important insights. You'll explore key concepts such as descriptive and inferential statistics, probability, sampling, confidence intervals, and hypothesis testing. You'll also learn how to use Python for statistical analysis and practice communicating your findings like a data professional.
Google employees who currently work in the field will guide you through this course by providing hands-on activities that simulate relevant tasks, sharing examples from their day-to-day work, and helping you enhance your data analytics skills to prepare for your career.
Learners who complete the eight courses in this program will have the skills needed to apply for data science and advanced data analytics jobs. This certificate assumes prior knowledge of foundational analytical principles, skills, and tools covered in the Google Data Analytics Certificate.
By the end of this course, you will:
-Describe the use of statistics in data science
-Use descriptive statistics to summarize and explore data
-Calculate probability using basic rules
-Model data with probability distributions
-Describe the applications of different sampling methods
-Calculate sampling distributions
-Construct and interpret confidence intervals
-Conduct hypothesis tests
You’ll explore the role of statistics in data science and identify the difference between descriptive and inferential statistics. You’ll learn how descriptive statistics can help you quickly summarize a dataset and measure the center, spread, and relative position of data.
涵盖的内容
12个视频6篇阅读材料4个作业3个非评分实验室2个插件
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12个视频•总计55分钟
Introduction to Course 3•5分钟
Evan: Engage and connect•2分钟
Welcome to module 1•1分钟
The role of statistics in data science•4分钟
Statistics in action: A/B testing•6分钟
Descriptive statistics versus inferential statistics•5分钟
Measures of central tendency•5分钟
Measures of dispersion•6分钟
Measures of position•7分钟
Alok: Statistics as the foundation of data-driven solutions•2分钟
Compute descriptive statistics with Python•10分钟
Wrap-up•1分钟
6篇阅读材料•总计44分钟
Helpful resources and tips•8分钟
Course 3 overview•8分钟
Measures of central tendency: The mean, the median, and the mode •8分钟
Measures of dispersion: Range, variance, and standard deviation •8分钟
Measures of position: Percentiles and quartiles•8分钟
Glossary terms from module 1•4分钟
4个作业•总计66分钟
Module 1 challenge•50分钟
Test your knowledge: The role of statistics in data science•6分钟
Test your knowledge: Descriptive statistics •6分钟
Test your knowledge: Calculate statistics with Python•4分钟
3个非评分实验室•总计100分钟
Annotated follow-along guide: Compute descriptive statistics with Python•20分钟
You’ll learn the basic rules for calculating probability for single events. Next, you’ll discover how data professionals use methods such as Bayes’ theorem to describe more complex events. Finally, you’ll learn how probability distributions such as the binomial, Poisson, and normal distribution can help you better understand the structure of data.
涵盖的内容
14个视频7篇阅读材料6个作业3个非评分实验室4个插件
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14个视频•总计81分钟
Welcome to module 2•2分钟
Objective versus subjective probability•5分钟
The principles of probability•5分钟
The basic rules of probability and events•6分钟
Conditional probability•6分钟
Discover Bayes' theorem•5分钟
The expanded version of Bayes’s theorem•6分钟
Introduction to probability distributions •6分钟
The binomial distribution•6分钟
The Poisson distribution•6分钟
The normal distribution•9分钟
Standardize data using z-scores•5分钟
Work with probability distributions in Python•10分钟
Wrap-up •2分钟
7篇阅读材料•总计56分钟
Fundamental concepts of probability•8分钟
The probability of multiple events•8分钟
Calculate conditional probability for dependent events•8分钟
Calculate conditional probability with Bayes's theorem•8分钟
Discrete probability distributions•8分钟
Model data with the normal distribution•8分钟
Glossary terms from module 2•8分钟
6个作业•总计76分钟
Module 2 challenge•50分钟
Test your knowledge: Basic concepts of probability•6分钟
Test your knowledge: Conditional probability•6分钟
Test your knowledge: Discrete probability distributions•4分钟
Test your knowledge: Continuous probability distributions •6分钟
Test your knowledge: Probability distributions with Python•4分钟
3个非评分实验室•总计100分钟
Annotated follow-along guide: Work with probability distributions in Python•20分钟
Activity: Explore probability distributions•60分钟
Exemplar: Explore probability distributions•20分钟
4个插件•总计40分钟
Connect: Basic concepts of probability•10分钟
[Turkish learners ONLY] Connect: Basic concepts of probability - Türkçe•10分钟
Categorize: Probability distributions•10分钟
[Turkish learners ONLY] Categorize: Probability distributions - Türkçe•10分钟
Sampling
第 3 单元•小时 后完成
单元详情
Data professionals use smaller samples of data to draw conclusions about large datasets. You’ll learn about the different methods they use to collect and analyze sample data and how they avoid sampling bias. You’ll also learn how sampling distributions can help you make accurate estimates.
涵盖的内容
11个视频7篇阅读材料4个作业3个非评分实验室2个插件
显示有关单元内容的信息
11个视频•总计60分钟
Welcome to module 3 •3分钟
Cliff: Value everyone's contributions•3分钟
Introduction to sampling •5分钟
The sampling process•6分钟
Compare sampling methods •6分钟
The impact of bias in sampling•6分钟
How sampling affects your data •9分钟
The central limit theorem •5分钟
The sampling distribution of the proportion•6分钟
Sampling distributions with Python •11分钟
Wrap-up •2分钟
7篇阅读材料•总计44分钟
The relationship between sample and population•8分钟
The stages of the sampling process •8分钟
Probability sampling methods•8分钟
Non-probability sampling methods•8分钟
Infer population parameters with the central limit theorem •4分钟
The sampling distribution of the mean•4分钟
Glossary terms from module 3 •4分钟
4个作业•总计66分钟
Module 3 challenge•50分钟
Test your knowledge: Introduction to sampling•6分钟
Test your knowledge: Sampling distributions•6分钟
Test your knowledge: Work with sampling distributions in Python•4分钟
3个非评分实验室•总计100分钟
Annotated follow-along guide: Sampling distributions with Python•20分钟
You’ll explore how data professionals use confidence intervals to describe the uncertainty of their estimates. You'll learn how to construct and interpret confidence intervals, and how to avoid some common misinterpretations.
涵盖的内容
7个视频3篇阅读材料4个作业3个非评分实验室
显示有关单元内容的信息
7个视频•总计42分钟
Welcome to module 4•4分钟
Introduction to confidence intervals•6分钟
Interpret confidence intervals•8分钟
Construct a confidence interval for a proportion•7分钟
Construct a confidence interval for a mean•7分钟
Confidence intervals with Python•8分钟
Wrap-up•3分钟
3篇阅读材料•总计20分钟
Confidence intervals: Correct and incorrect interpretations •8分钟
Construct a confidence interval for a small sample size•8分钟
Glossary terms from module 4•4分钟
4个作业•总计66分钟
Module 4 challenge •50分钟
Test your knowledge: Introduction to confidence Intervals•6分钟
Test your knowledge: Construct confidence intervals•6分钟
Test your knowledge: Work with confidence intervals in Python•4分钟
3个非评分实验室•总计100分钟
Annotated follow-along guide: Confidence intervals with Python•20分钟
Activity: Explore confidence intervals•60分钟
Exemplar: Explore confidence intervals•20分钟
Introduction to hypothesis testing
第 5 单元•小时 后完成
单元详情
Hypothesis testing helps data professionals determine if the results of a test or experiment are statistically significant or due to chance. You’ll learn about the basic steps for any hypothesis test and how hypothesis testing can help you draw meaningful conclusions about data.
涵盖的内容
8个视频8篇阅读材料5个作业3个非评分实验室
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8个视频•总计55分钟
Welcome to module 5 •3分钟
Elea: Keep learning in the ever-changing data space•3分钟
Introduction to hypothesis testing •11分钟
One-sample test for means•9分钟
Two-sample tests: Means•10分钟
Two-sample tests: Proportions•7分钟
Use Python to conduct a hypothesis test •10分钟
Wrap-up •2分钟
8篇阅读材料•总计56分钟
Differences between the null and alternative hypotheses•8分钟
Type I and type II errors •8分钟
Determine if data has statistical significance•8分钟
One-tailed and two-tailed tests•8分钟
A/B testing •8分钟
Experimental Design•4分钟
Case study: Ipsos: How a market research company used A/B testing to help advertisers create more effective ads •8分钟
Glossary terms from module 5 •4分钟
5个作业•总计70分钟
Module 5 challenge •50分钟
Test your knowledge: Introduction to hypothesis testing•8分钟
Test your knowledge: One-sample tests•4分钟
Test your knowledge: Two-sample tests•4分钟
Test your knowledge: Hypothesis testing with Python•4分钟
3个非评分实验室•总计100分钟
Annotated follow-along guide: Use Python to conduct a hypothesis test•20分钟
Activity: Explore hypothesis testing•60分钟
Exemplar: Explore hypothesis testing•20分钟
Course 3 end-of-course project
第 6 单元•小时 后完成
单元详情
In this end-of-course project, you’ll use statistical methods such as hypothesis testing to analyze a workplace scenario dataset.
涵盖的内容
5个视频10篇阅读材料4个作业6个非评分实验室
显示有关单元内容的信息
5个视频•总计11分钟
Welcome to module 6 •2分钟
Sean: Showcase your talents to potential employers•2分钟
Introduction to your Course 3 end-of-course portfolio project•2分钟
End-of-course project wrap-up and tips for ongoing career success•3分钟
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人们为什么选择 Coursera 来帮助自己实现职业发展
Felipe M.
自 2018开始学习的学生
''能够按照自己的速度和节奏学习课程是一次很棒的经历。只要符合自己的时间表和心情,我就可以学习。'
Jennifer J.
自 2020开始学习的学生
''我直接将从课程中学到的概念和技能应用到一个令人兴奋的新工作项目中。'
Larry W.
自 2021开始学习的学生
''如果我的大学不提供我需要的主题课程,Coursera 便是最好的去处之一。'
Chaitanya A.
''学习不仅仅是在工作中做的更好:它远不止于此。Coursera 让我无限制地学习。'
学生评论
4.8
894 条评论
5 stars
87.13%
4 stars
10.17%
3 stars
1.45%
2 stars
0.55%
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0.67%
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BT
5·
已于 Apr 12, 2023审阅
it's very good course ever, and extreme defficult for me as well. thank you Google and Coursera team for producing a good course like this
T
TP
5·
已于 Sep 19, 2023审阅
Exceptional! I've learned so much about statistics with such a clarity, and how they are being practiced in real life. Thank you, instructor!
D
DA
5·
已于 Dec 13, 2024审阅
It was quite a technical course and got harder along the way. However the course content made catching up with the technical courses highlighted in this course easier.
常见问题
What is data science and advanced data analytics?
Organizations of all types and sizes have business processes that generate massive volumes of data. Every moment, all sorts of information gets created by computers, the internet, phones, texts, streaming video, photographs, sensors, and much more. In the global digital landscape, data is increasingly imprecise, chaotic, and unstructured. As the speed and variety of data increases exponentially, organizations are struggling to keep pace.
Data science and advanced data analytics are part of a field of study that uses raw data to create new ways of modeling and understanding the unknown. To gain insights, businesses rely on data professionals to acquire, organize, and interpret data, which helps inform internal projects and processes. Data scientists and advanced data analysts rely on a combination of critical skills, including statistics, scientific methods, data analysis, and artificial intelligence.
What do data professionals do?
A data professional is a term used to describe any individual who works with data and/or has data skills. At a minimum, a data professional is capable of exploring, cleaning, selecting, analyzing, and visualizing data. They may also be comfortable with writing code and have some familiarity with the techniques used by statisticians and machine learning engineers, including building models, developing algorithmic thinking, and building machine learning models.
Data professionals are responsible for collecting, analyzing, and interpreting large amounts of data within a variety of different organizations. The role of a data professional is defined differently across companies. Generally speaking, data professionals possess technical and strategic capabilities that require more advanced analytical skills such as data manipulation, experimental design, predictive modeling, and machine learning. They perform a variety of tasks related to gathering, structuring, interpreting, monitoring, and reporting data in accessible formats, enabling stakeholders to understand and use data effectively. Ultimately, the work of data professionals helps organizations make informed, ethical decisions.
Why start a career in data science or advanced data analytics?
Large volumes of data — and the technology needed to manage and analyze it — are becoming increasingly accessible. Because of this, there has been a surge in career opportunities for people who can tell stories using data, such as senior data analysts and data scientists. These professionals collect, analyze, and interpret large amounts of data within a variety of different organizations. Their responsibilities require advanced analytical skills such as data manipulation, experimental design, predictive modeling, and machine learning.
Which jobs will this certificate help me prepare for?
The Google Advanced Data Analytics Certificate on Coursera is designed to prepare learners for roles as entry-level data scientists and advanced-level data analysts.
What tools and platforms are taught in the curriculum?
During this certificate program, you’ll gain knowledge of tools and platforms like Jupyter Notebook, Kaggle, Python, Stack Overflow, and Tableau.
What background is required?
This certificate program assumes prior knowledge of foundational analytical principles, skills, and tools. To succeed in this certificate program, you should already know about key foundational aspects of data analysis, such as the data analysis process and data life cycle, databases and general database elements, programming language basics, and project stakeholders.
The content in this certificate program builds upon data analytics concepts taught in the Google Data Analytics Certificate. These include key foundational aspects of data analysis such as the data analysis process and data life cycle, databases and general database elements such as primary and foreign keys, SQL and programming language basics, and project stakeholders. If you haven’t completed that program or if you’re unsure whether you have the necessary prerequisites, you can take an ungraded assessment in Course 1 Module 1 of this certificate to evaluate your readiness.
Why enroll in the Google Advanced Data Analytics Certificate?
You’ll learn job-ready skills through interactive content — like activities, quizzes, and discussion prompts — in under six months, with less than 10 hours of flexible study a week. Along the way, you’ll work through a curriculum designed by Google employees who work in the field, with input from top employers and industry leaders. You’ll even have the opportunity to complete end-of-course projects and a final capstone project that you can share with potential employers to showcase your data analysis skills. After you’ve graduated from the program, you’ll have access to career resources and be connected directly with employers hiring for open entry-level roles in data science and advanced roles in data analytics.
Do I need to take the course in a certain order?
We highly recommend completing the seven courses in the order presented because the content in each course builds on information covered in earlier lessons.
When will I have access to the lectures and assignments?
To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
What will I get if I subscribe to this Certificate?
When you enroll in the course, you get access to all of the courses in the Certificate, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.