This is a great course that provides a great bunch of ideas and knowledge about marketing and the influence of digitalisation on it- What have changed and how to cope with marketing in today's world teaches us how to use the changes to our advantages. The course is also regularly updated. It was a great experience completing this course. Anyone in the field of business or who wants to set his career in the field of business/marketing should enroll for this course.

This course is amazing thanks to Professor Aric Rindfleisch, he uses simple terms in English so everyone can understand the digital and analog worlds. This course also includes interviews with a lot of people who are experts in the subject of digital marketing, which helps us apply the theory that we learned in this course in real life. The university also conducts an experiment that helps us understand the different concepts of the analog and the digital world.

This information was very good and shifted my way of thinking a bit. I have a strong software development background, mostly web. The last few years I do project management. I have always dream of being an entrepreneur. I have a sideline business doing websites etc...but I was to extend this and provide digital marketing as a service to people. This introduction to digital marketing strategies course is very good to get your mind in a specific thinking way.

Great Course! Prof. Aric has done a marvelous job. From lectures, quizzes and assignments all were well structured from learning and testing the knowledge as well. I completed the course covering digitization of markets and learning how digital tools are changing the landscape of businesses globally. I would highly recommend this course to anyone who is interested to learn digital marketing. I thank Prof. Aric for his hard work and Julie for assisting him.

Thank you so much for the course. It would be better if we see the professional answers as an answer key for the case from a large perspective. For instance, I really care about the answers of cases in terms of the lecturer that helps us to expand our perspective. Review Peer's assignment is a good solution for that however it is better to see the answers from the lecturer's perspective after they complete the course. Thank you for preparing this course.

Before starting this course, I had no prior knowledge of marketing , but after completing this course it is safe to say that now I know a lot about the fundamentals of marketing. Throughout the journey of the course , each topic was explained in a very thought provoking and effective manner and the course outline was carefully designed in order to facilitate all of it's audience whether or not they had prior knowledge of marketing. Amazing experience!!!

I loved the course and all of the material presented by Prof. Aric Rindfleisch. The case study assignments and honors assignments were very interesting. Thank you.

I have posted in Week4 Discussion forum regarding my certificate not displaying honors yet. Wondering if this is something that would be done soon or it needs correction. Thank you. Look forward to attending more courses in the Digital Marketing Specialization with Gies College of Business.

New ways that companies are using 4p's and digital transformation in every aspect. I have comes across various innovative methods in product placement for example where companies are leveraging digital technology to enhance the offline shopping experience. Bonus info that professor offered kept my spirits high. I thanks the instructor, GIES college of business, and coursera for adding great inputs to my learning. You've truly democratised education.

I found this course to be insightful, intriguing and fascinating. I especially liked they way in which digital marketing is viewed and explained as it pertains to product, price, placement and promotion as opposed to typical digital marketing courses. I also liked that the peer views asked questions that required critical and analytical thinking. Thank you Mr. Rindfleisch for imparting your knowledge to me and all the students who took this course.

Marketing in a digital world is the exchange of any values between two parties, built through the trust of both sides in the process, of the 4p's, known as marketing mix. Marketing insights and strategies in a digital world renew, evolve and innovate every day, following the changes taking place in such a competitive world, with this, marketers are visionary and creative to meet the challenges of achieving and delivering value in the digital world.

It was such a joy to learn so much about marketing in the digital world Aric. Learning concepts about various digital marketing techniques and tools, and taking the exercises was such a joy. Moreover, there was so much that we could understand through the different viewpoints of our peers, that certainly gave every exercise a new dimension of learning. Thank you for such an experience, once again. I'm surely signing up for the next course. Cheers!

I totally enjoyed this course. The entire process and approach was convenient, enlightening and motivating. I always looked forward to being here on my laptop and learning interesting concepts in digital marketing. The quizzes, case studies and exercises were quite intriguing and engaging too. I look forward to applying all that I have learnt, in this course, in real life instances and of course, furthering a specialization in Digital Marketing

This is Undoubtedly an important course , learning platform, Which i didn't even know, when i finished my graduation. This course is a massive benchmark of learning the pros and cons of Digital marketing which is talked of topics all over the world. This Course touches all subtle key points of digitization. I would highly recommend this course to those who want to learn deeper knowledge about digital marketing and its generations. Best wishes.

I loved this course very much. I took Digital Marketing as my Program Elective for my college and I am blessed to have this wonderful opportunity to have taken this course and have always enjoyed what I had learned in this course. The course instructor, Aric sir is amazing and I will always be grateful to have an amazing sir like him. Thank you so much for teaching us everything about Marketing in a Digital World. It was an amazing experience.

Excelente curso con un lenguaje muy técnico práctico orientado hacia los quehaceres diarios en el marketing empresarial con el fin de cambiar, mejorar y aplicar nuevas estrategias digitales para atraer más clientes potenciales, convertirlos en clientes y embajadores de la marca. Disfruté mucho este curso y lo seguiré revisando porque me enseñó muchas cosas importantes que no conocía sobre cómo el marketing digital cambia las 4 Ps del marketing

Great course, I liked the way each lecture is presented (general overview of each concept; academic insights; practical recommendations) and having a deep and thorough look at how "digital" is impacting "marketing" is so important that is usually overlooked. People just move to specific metrics and practices, but such a revolutionizing way of dealing with marketing deserves this broad and deep look so one can fully comprehend what is going on.

This course is so interesting. I learned a lot from the courses: Understand deeply about marketing and how it's changing in a digital world. The lecturer gave me many examples, which helps me understand the definition easier. Moreover, through the very practical exercises, i learn a lot and also receive feedback from my peers, which is absolutely helpful to make me realize the mistake. Thank you so much for provide such an excellent course.

I really loved the course. It was very detailed and the content was very precise and crisp. I loved the way Aric Rindfleisch guided us throughout the whole course. It was really different from traditional digital marketing courses and yet it was totally relevant. The course was really insightful and was taught fro different perspectives. To think that this just the starting of the specialization. What amazing courses await for al learners.

I learnt a lot from this course, I am a digital marketing enthusiast and this really helped me understand a lot.

My eyes were open to a lot of things related to marketing in general and digital marketing, things I never knew before.

Our lecturer is a really awesome one, he broke everything down to the barest minimum for us to understand. This course has practical and hands on real life cases as assignments. I enjoyed the case studies too.

As an architecture student I didn't have any background in marketing. This course was really helpful to help me understand its basics and how is related to the digital world that is so much present in our days. Therefore after finishing this I feel like I'm able to think about marketing strategies for the time we are living in and for different products, services, activities ... I think it would help me in the near future with my career.

The best platform to learn online. very interesting course that facilitates many students and faculty members to know the most important thing the impact of Degiatal Marketing in today work filed. The material presentation is very interesting, the instructor presents the material in a cool and easy to understand style. The task given is also very helpful in understanding the material that has been delivered. I really like this course!

The course is beautifully and fantastically designed. Professor Aric's efforts in making the video lectures and giving real world application based exercises is highly commendable. The course does not take you into technicalities of economics or marketing instead introduces the fundamental concepts and makes you think with practical and workable approach. A brilliant course by a brilliant instructor and a must do for brilliant learning.

The course is brilliant. The program is new and illuminate all the last digital marketing approaches. The peer-graded assignments are very interesting and help to apply knowledges you acquire in the course. (here I should say, that I claimed about inappropriate grades and feedbacks from one peer, but it's not a course management's fault). A want to emphasize that additional readings were very enlightening too. 5 of 5. Highly recommend.

Очень полезный курс для начинающих маркетологов в Digital среде. Много базовых концепций, которые помогут улучшить положения маркетолога в компании или в университете.

Мне лично курс понравился тем, что он был очень понятен и я мог легко освоить знания, преподаватель излагал мысль структурировано, со многими примерами, которые помогали мне выстроить картину о каждом тезисе, что облегчил мне процесс применения теорию в работе и в учебе.

This course is actually beneficial in terms of relatable and new concepts that are blooming in the real world. Appropriate and apt explanations regarding different marketing principles are provided with great case studies and good practical recommendations to relevant research materials. The course is also quite contemporary based on many of the contents that it has. Thank You to the professor for such a great teaching methodology.