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学生对 IE Business School 提供的 Market Research and Consumer Behavior 的评价和反馈

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4,843 个评分

课程概述

Your marketing quest begins here! The first course in this specialization lays the neccessary groundwork for an overall successful marketing strategy. It is separated into two sections: Market Research and Consumer Behavior. Gain the tools and techniques to translate a decision problem into a research question in the Market Research module. Learn how to design a research plan, analyze the data gathered and accurately interpret and communicate survey reports, translating the results into practical recommendations. You will then focus in on the consumer decision-making process, highlighting the key moments from identifying a need to buying and consuming a product. Adopt a true “consumer focus” in your managerial decisions by analyzing how consumers make decisions, what happens (in their hearts and minds) at different stages of the decision making process, and the variables that influence those decisions. This course will equip you with the knowledge required to understand the state of your product before approaching the market strategy. There’s no better place to build the foundations of your marketing journey!...

热门审阅

S

Apr 9, 2020

Thank-you for the course. Amazing professor and his teaching style. Gained a lot of clarity and insight towards how to conduct research, choose a sample, frame hypothesis and avoid making errors.

DV

Oct 18, 2018

This is a very complete course, with a lot of interesting concepts. People without formal studies on marketing who want to have overall, strong and relevant understanding should start right here!

筛选依据：

751 - Market Research and Consumer Behavior 的 775 个评论（共 1,049 个）

创建者 Ritesh j

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May 25, 2020

its a good course and i have enjoyed this course thanks

创建者 Claudia E

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Mar 30, 2019

accent is hard to understand, and prof. spoke too fast.

创建者 Diljith G

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Apr 27, 2020

Great Course for a beginner like me.Well done Coursera

创建者 Merline D

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Sep 17, 2020

It was a very informative session got to learn alot.

创建者 MARIA A O

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Nov 21, 2020

Thank you. I had a lot of learnings in this course.

创建者 jose m

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Jan 25, 2021

i would prefer a very good english for the teacher

创建者 SRINIVAS K

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Jan 16, 2021

Examples are less when coming to end of the course

创建者 Rami A S

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Nov 2, 2020

Instructor is monotone. Could be more interactive

创建者 Dimitris A

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Dec 10, 2016

Good basic tool overview for entry level learner.

创建者 supraja u

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Jun 16, 2020

I got to learn a lot of new things. Good Course.

创建者 Robert B C

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Oct 22, 2017

Quite a good course. Good application of theory.

创建者 Mainak S

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Apr 9, 2021

I think some lectures in week 4 are missing

创建者 Wantipborlang K

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Sep 26, 2020

Thank you Shameek sir Very well explained .

创建者 estela

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Jul 12, 2020

Wide coverage but lack of detailed content

创建者 Esteban V B

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Dec 28, 2019

Excellent. I would like Spanish traslation

创建者 Subhasish D

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Feb 20, 2017

Good course, simple and easy to comprehend

创建者 Ninad P

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Nov 2, 2016

Good course...very good basic exposure

创建者 JIL P

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May 25, 2020

good course. got to learn mang things

创建者 caleb r

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Mar 29, 2020

Good Study material and good teaching

创建者 Zuha A

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Jan 24, 2025

I loved the course, very informative

创建者 Amol N

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Jul 25, 2020

Its great learning overall, thanks !

创建者 Valeria N

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Apr 12, 2021

well done, but too much technical

创建者 Abdullah A

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Jun 3, 2020

Excellent , but examples are few.

创建者 Lole A H

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Apr 17, 2020

Nice content.

Easy to understand.