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返回到 Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing and more

学生对 IE Business School 提供的 Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing and more 的评价和反馈

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2,454 个评分

课程概述

Just how familiar are you with a marketing communication campaign? Learn more about this key pillar in the marketing mix and use it to give the push your product or service needs. Through this course you will understand the most important issues when planning and evaluating marketing communications strategies and executions in order to create valuable brands and win consumers. You'll be able to combine the appropriate theories and models with practical information to make better marketing communications decisions, and learn brand and product strategy key concepts such as, brand loyalty and equity, communications plans objectives and budgeting, AIDA model, FCB Grid, theoretical approaches to advertising design, message strategies, advertising appeals, executional frameworks, spokesperson selection, creative brief, among others. IE Business School professor Eda Sayin will guide you through the process with the help of expert interviews from international marketing firms and will provide interesting real-life examples. After this course you will be equipped with the knowledge to ensure that you make the correct decision when it comes to communications, the placement of advertising and digital marketing....

热门审阅

SA

Feb 27, 2018

instructor was very simple and define each topic easily and a lot of examples are given with each term .i wish she give another course on marketing , and i will be the first one to participate in .

UI

Jun 13, 2020

This was definitely a thorough and well-tailored course with engaging examples and industry commentary. As a introduction or refresher to marketing communications, I would highly recommend this.

筛选依据：

351 - Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing and more 的 375 个评论（共 535 个）

创建者 Vassiliki Z

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Jan 31, 2021

Excellent course.

创建者 Khoder K T

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Jan 12, 2021

I am so thankfull

创建者 RASHMI S

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Sep 25, 2020

It's very helpful

创建者 Puja D

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Jul 2, 2020

It is informative

创建者 Aayush A

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May 16, 2020

Excellent course.

创建者 Newman O O

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Jan 14, 2018

Interesting cost.

创建者 MANISH K S

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Oct 24, 2024

very good course

创建者 Boya R

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Mar 6, 2023

ggogoogood

创建者 Winston O

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Mar 11, 2021

very informative

创建者 Dr S S

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Feb 27, 2021

very informative

创建者 Harshad L L

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Jun 1, 2020

Very good course

创建者 Christin T V

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May 6, 2020

Useful and worth

创建者 Boris V

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Jul 31, 2017

EXCELLENT COURSE

创建者 Duke N

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Oct 31, 2016

Very informative

创建者 Danuka S W

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Oct 5, 2021

good very good

创建者 Shreya J

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Aug 25, 2021

it's excellent

创建者 S A

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Apr 17, 2020

Great Learning

创建者 abhay S s

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Jun 9, 2019

amazing cource

创建者 Badru Z O

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Oct 16, 2022

it was great

创建者 Kaiyun L

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Feb 20, 2019

very helpful.

创建者 Maria A

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Sep 17, 2016

Great course!

创建者 VISHAL K 2

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Jan 26, 2025

Vishal kumar

创建者 Amit G

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Oct 30, 2024

Nice course

创建者 vishal m

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Feb 10, 2023

Very helpful

创建者 Shraddha P

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Sep 13, 2021

Great Course