课程概述
This introductory MBA marketing strategy course emphasizes core marketing concepts involved in creating, communicating, and delivering value as core to business models. It covers marketing in various contexts including small businesses, corporations, and nonprofits, focusing on the exchange of value. The course introduces key marketing concepts: the "four Cs" (customer values, company capacity, competitors, constraints) and the "four Ps" (product, price, place, promotion). It moves beyond traditional views of marketing as just advertising, highlighting the importance of understanding customer needs and product differentiation. The course also explores Holistic Marketing, addressing the complexities of modern organizations.
热门审阅
MH
May 12, 2024
I really appreciated the content. The Professor was engaging and cognizant that many of us are not traditional students. Would enroll with this Professor again.
MH
Jan 6, 2025
the course was very useful and complete, I am very satisfied with the way the lessons were presented.
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