Keen to leverage the power of generative AI to boost your success in sales? This course is specifically designed for sales professionals, account executives, and business development representatives who want to get hands-on using generative AI to draft personalized outreach, generate leads, manage pipelines, accelerate deal closures, and drive sales success.
Generative AI: Boost Your Sales Career
Generative AI: Boost Your Sales Career
位教师：Rajesh Menon另外 1 个
1,972 人已注册
包含在 中
深入了解一个主题并学习基础知识。
4.8
16 条评论
中级 等级
推荐体验
推荐体验
中级
Foundational knowledge of sales processes and interest in applying generative AI in sales contexts. No prior technical experience required.
1 周 完成
在 10 小时 一周
灵活的计划
自行安排学习进度
深入了解一个主题并学习基础知识。
4.8
16 条评论
中级 等级
推荐体验
推荐体验
中级
Foundational knowledge of sales processes and interest in applying generative AI in sales contexts. No prior technical experience required.
1 周 完成
在 10 小时 一周
灵活的计划
自行安排学习进度
您将学到什么
Build practical, job-ready skills for applying generative AI across the sales funnel, from outreach to closure
Get hands-on using techniques for crafting personalized sales content with AI tools
Learn methods for engagement automation, lead scoring, and pipeline management with AI
Understand how to use AI tools such as ChatGPT to personalize emails, generate proposals, and create sales pitches effectively
您将获得的技能
- 类别：Personalized CampaignsPersonalized Campaigns
- 类别：Sales DevelopmentSales Development
- 类别：Sales PipelinesSales Pipelines
- 类别：ForecastingForecasting
- 类别：Sales ProspectingSales Prospecting
- 类别：Marketing CollateralMarketing Collateral
- 类别：Sales PresentationSales Presentation
- 类别：B2B SalesB2B Sales
- 类别：Lead GenerationLead Generation
- 类别：Proposal WritingProposal Writing
- 类别：Email MarketingEmail Marketing
- 类别：AI PersonalizationAI Personalization
- 类别：Sales TrainingSales Training
- 类别：Sales EnablementSales Enablement
- 类别：Sales StrategySales Strategy
- 类别：Artificial IntelligenceArtificial Intelligence
- 类别：Sales ManagementSales Management
您将学习的工具
- 类别：LinkedInLinkedIn
- 类别：ChatGPTChatGPT
- 类别：Generative AIGenerative AI
要了解的详细信息
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添加到您的领英档案
作业
12 项作业
授课语言：英语（English）
91%
of learners achieved a positive career outcome
积累特定领域的专业知识
本课程是 Generative AI for Sales Professionals 专项课程 专项课程的一部分
在注册此课程时，您还会同时注册此专项课程。
- 向行业专家学习新概念
- 获得对主题或工具的基础理解
- 通过实践项目培养工作相关技能
- 获得可共享的职业证书
该课程共有4个模块
In this module, you will explore the foundations of generative AI and how it is reshaping modern sales practices. You’ll get familiar with key AI tools, understand their role across the sales funnel, and see how they drive efficiency in outreach, response generation, and personalization. Through expert insights, readings, and hands-on labs, you’ll gain practical experience using generative AI to craft tailored messages and automate routine sales tasks.
涵盖的内容
8个视频1篇阅读材料3个作业1个应用程序项目6个插件
8个视频•总计46分钟
- Course Introduction•4分钟
- Expert Viewpoints Video: Meet your experts•3分钟
- What Is Generative AI for Sales?•5分钟
- Overview of AI Tools for Sales •7分钟
- Expert Viewpoints Video: How Is AI Transforming Sales•8分钟
- How AI Personalizes Sales Outreach •7分钟
- AI for Crafting High-Converting Sales Emails •6分钟
- Expert Viewpoints Video: AI for Enhanced Sales Communications•6分钟
1篇阅读材料•总计2分钟
- Course Overview•2分钟
3个作业•总计41分钟
- Graded Quiz: Introduction to Generative AI in Sales •21分钟
- Practice Quiz: Understanding Generative AI and Its Role in Sales •10分钟
- Practice Quiz: AI-Driven Email and LinkedIn Personalization•10分钟
1个应用程序项目•总计30分钟
- Lab: Experimenting with AI-Generated Responses for Common Sales Queries•30分钟
6个插件•总计41分钟
- Reading: Helpful Tips for Course Completion•5分钟
- Podcast: The AI-Powered Sales Funnel•4分钟
- Reading: Practical Guide to AI Tools in Sales•4分钟
- Reading: Best Practices for AI-Personalized Email Outreach•5分钟
- Lab: Writing AI-Personalized Emails •20分钟
- Podcast: Summary and Highlights: Introduction to Generative AI in Sales•3分钟
In this module, you will explore how generative AI can drive more effective outbound sales strategies, from prospecting and engagement to pipeline management and deal closure. You’ll learn how to personalize LinkedIn outreach and automate follow-up communication using AI tools to boost response rates. You’ll also discover how generative AI can help you craft persuasive sales pitches, case studies, and sales collaterals tailored to different buyer segments. Finally, the module covers how AI supports lead scoring, segmentation, and forecasting, helping sales professionals prioritize efforts and manage pipelines more effectively. Through hands-on labs, you’ll gain practical experience using AI to create compelling sales messages, build engagement sequences, and optimize sales processes with data-driven precision.
涵盖的内容
11个视频4个作业1个应用程序项目10个插件
11个视频•总计68分钟
- AI for LinkedIn Sales Messaging•6分钟
- AI for Automating Follow-Ups and Engagement •6分钟
- Expert Viewpoints Video: Boosting Sales Productivity with AI and Automation•7分钟
- AI for Persuasive Sales Pitches•6分钟
- AI-Generated Case Studies and Success Stories•7分钟
- AI-Generated Sales Presentations and Sales Collateral•7分钟
- Expert Viewpoints Video: Crafting Compelling Sales Narratives•5分钟
- Introduction to AI-Powered Lead Scoring•6分钟
- AI for Lead Segmentation and Targeting•7分钟
- AI for Sales Pipeline Management•6分钟
- Expert Viewpoints Video: How AI is driving predictive sales•6分钟
4个作业•总计51分钟
- Graded Quiz: AI for Sales Engagement and Closures•21分钟
- Practice Quiz: AI for Automated Follow-Ups and Sales Engagement•10分钟
- AI-Generated Sales Pitches and Case Studies•10分钟
- Practice Quiz: Optimizing Sales Pipelines with AI: Scoring, Segmentation, and Forecasting•10分钟
1个应用程序项目•总计15分钟
- Practice Your Sales Pitch (AI Evaluated)•15分钟
10个插件•总计107分钟
- Reading: Creating AI-Generated Call and Meeting Script•5分钟
- Lab: Crafting AI-Generated LinkedIn Messages•30分钟
- Podcast: Structuring AI-Generated Sales Narratives•5分钟
- Reading: AI-Powered Content for Social Selling•5分钟
- Lab: Writing AI-Generated Sales Pitches•20分钟
- Reading: Lead Scoring Models and AI Implementation•8分钟
- Reading: Predictive Analytics in Sales•5分钟
- Reading: AI-Powered Sales Forecasting Models•5分钟
- Lab: Managing Your Pipeline with AI-Driven Lead Scoring and Segmentation•20分钟
- Podcast: Summary and Highlights: AI for Sales Engagement and Closures•4分钟
In this module, you’ll learn how generative AI empowers sales management through automation, precision, and ethical responsibility. You’ll explore how AI tools streamline proposal and contract generation, improving speed and consistency in the closing phase. Next, you'll discover how AI enhances sales training through chatbots and automated scheduling tools that increase team productivity. Finally, the module addresses the ethical considerations, risks, and limitations of using generative AI in sales, including hallucinations, bias, and responsible usage. With hands-on labs and expert perspectives, you’ll gain practical skills to automate sales documents, build AI chatbots, and apply best practices for ethical AI adoption in sales workflows.
涵盖的内容
9个视频4个作业6个插件
9个视频•总计54分钟
- AI for Automating Proposal Writing•6分钟
- AI for Contract Drafting and Legal Documents•6分钟
- Expert Viewpoints Video: AI’s Role in Simplifying Proposal and Contract Generation•5分钟
- AI Chatbots for Sales•6分钟
- AI for Meeting Scheduling and Lead Engagement•7分钟
- Expert Viewpoints Video: AI’s Role in Enhancing Sales Training•5分钟
- Limitations, Issues, and Concerns of Generative AI in Sales•7分钟
- Hallucinations of Text and Image Generating LLMs in Sales•7分钟
- Expert Viewpoints Video: Ethical Considerations and Challenges of Generative AI•5分钟
4个作业•总计51分钟
- Graded Quiz: AI for Sales Management •21分钟
- AI for Proposal Writing and Contract Generation•10分钟
- AI-Powered Sales Training and Practice•10分钟
- Practice Quiz: Ethical Considerations and Challenges of Generative AI•10分钟
6个插件•总计83分钟
- Reading: Structuring AI-Generated Sales Proposals•5分钟
- Lab: Creating AI-Generated Sales Proposals•20分钟
- Reading: Building an AI Sales Chatbot•5分钟
- Lab: Creating an AI Chatbot for Sales•45分钟
- Podcast: Best Practices for Using AI in Sales•5分钟
- Podcast: Summary and Highlights: AI for Sales Management•3分钟
In this final module, you will apply your learning through a final project that demonstrates how to build and deploy a generative AI-powered sales toolkit to personalize outreach, prioritize leads, accelerate deals, and automate common sales tasks. The module includes a course glossary to reinforce key terminology and concepts. You will also attempt a final exam to assess your overall mastery of the concepts learned in this course. The course concludes with a wrap-up that summarizes key takeaways and guides you on how to apply your learning in real-world sales contexts or future upskilling opportunities.
涵盖的内容
2个视频2篇阅读材料1个作业1个应用程序项目5个插件
2个视频•总计7分钟
- Course Wrap-Up•3分钟
- Expert Viewpoints Video: Emerging Trends in AI for Sales•4分钟
2篇阅读材料•总计2分钟
- Congratulations and Next Steps•1分钟
- Thanks from the Course Team•1分钟
1个作业•总计30分钟
- Final Exam: Generative AI: Boost Your Sales Career•30分钟
1个应用程序项目•总计15分钟
- Final Project: Submission and Evaluation•15分钟
5个插件•总计100分钟
- Reading: Final Project Overview•5分钟
- Final Project Lab: Crafting a Personalized Sales Toolkit with Generative AI•60分钟
- Reading: Course Glossary•15分钟
- Podcast: The Future of AI in Sales•5分钟
- Reading: Cheat Sheet: Powerful Prompts for Sales Professionals•15分钟
获得职业证书
将此证书添加到您的 LinkedIn 个人资料、简历或履历中。在社交媒体和绩效考核中分享。
位教师
Rajesh Menon
IBM
11 门课程•43,651 名学生
授课教师
Rajesh Menon
IBM
11 门课程•43,651 名学生
IBM Skills Network Team
92 门课程•2,008,062 名学生
提供方
IBM
提供方
IBM
At IBM, we know how rapidly tech evolves and recognize the crucial need for businesses and professionals to build job-ready, hands-on skills quickly. As a market-leading tech innovator, we’re committed to helping you thrive in this dynamic landscape. Through IBM Skills Network, our expertly designed training programs in AI, software development, cybersecurity, data science, business management, and more, provide the essential skills you need to secure your first job, advance your career, or drive business success. Whether you’re upskilling yourself or your team, our courses, Specializations, and Professional Certificates build the technical expertise that ensures you, and your organization, excel in a competitive world.
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学生评论
4.8
16 条评论
- 5 stars
87.50%
- 4 stars
6.25%
- 3 stars
6.25%
- 2 stars
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YC
5·
已于 Sep 8, 2025审阅
Amazing course. Hand-on exercise and role plays! Very practical
常见问题
AI tools can generate first-draft proposals, summarize key terms, and suggest edits for contracts, helping sales teams reduce turnaround times while maintaining consistency and professionalism in client communications.
Most AI tools used in sales, like ChatGPT or Lavender, are user-friendly and don’t require coding. Sales reps simply provide clear prompts, and the tools return usable, well-structured content that can be quickly refined.
AI can support everything from cold emails, LinkedIn messages, and follow-ups to full-length proposals, sales decks, customer success stories, and even objection-handling scripts.
Generative AI provides suggestions, drafts, and insights, but the representatives remain in control. Sales professionals can guide the AI with prompts and review outputs to ensure alignment with strategy, tone, and client needs.
Generative AI can analyze lead data and behavior to craft personalized messages across channels like email or LinkedIn. It helps sales professionals connect with prospects more meaningfully, boosting engagement and conversion without manual copy-pasting.
To use generative AI ethically, sales professionals should always verify AI-generated content for accuracy, avoid misrepresentation or manipulation, and respect customer privacy. It's important to disclose automation where appropriate, avoid fabricating testimonials or intent, and ensure AI outputs align with company values and regulatory standards.
To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.
Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.