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Generative AI: Accelerate your Digital Marketing Career

Generative AI: Accelerate your Digital Marketing Career

本课程是多个项目的一部分。

位教师：Rav Ahuja另外 1 个

10,450 人已注册

包含在中

6个模块

深入了解一个主题并学习基础知识。

51 条评论

中级等级

推荐体验

2 周完成

在 10 小时一周

灵活的计划

自行安排学习进度

6个模块

深入了解一个主题并学习基础知识。

51 条评论

中级等级

推荐体验

2 周完成

在 10 小时一周

灵活的计划

自行安排学习进度

您将学到什么

Job-ready, practical skills for leveraging generative AI in digital marketing 
Generative AI tools and techniques for creating marketing content and campaigns
AI-driven strategies for improving SEO, digital advertising, and e-commerce experiences
Generative AI techniques to create engaging and personalized email content and targeted marketing strategies

您将获得的技能

类别：Keyword Research
类别：Email Automation
类别：Content Creation
类别：Search Engine Optimization
类别：Personalized Campaigns
类别：Responsible AI
类别：AI Personalization
类别：Marketing Automation
类别：Content Optimization
类别：Data Ethics
类别：Email Marketing
类别：AI Integrations
类别：E-Commerce
类别：Copywriting
类别：Digital Advertising
类别：Digital Marketing Campaigns
类别：Social Media Marketing
类别：Advertising Campaigns

您将学习的工具

类别：Digital Marketing Tools
类别：Generative AI

要了解的详细信息

可分享的证书

添加到您的领英档案

作业

18 项作业

授课语言：英语（English）

积累特定领域的专业知识

此课程作为的一部分提供

在注册此课程时，您还需要选择一个特定的合作项目。

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获得对主题或工具的基础理解
通过实践项目培养工作相关技能
获得可共享的职业证书

该课程共有6个模块

McKinsey estimates that generative AI (GenAI) can boost marketing productivity by up to 15%. Marketing professionals who can leverage GenAI to enhance efficiency, personalization, and content creation are in high demand. This course gives you the sought-after GenAI skills businesses need.

During the course, you’ll explore using GenAI to automate content creation, enhance ad copy, and personalize email campaigns and social media posts. You’ll learn to optimize digital advertising using AI for audience segmentation, creative refinement, and personalized campaigns. You’ll discover how AI can enhance SEO through keyword research, content optimization, and competitor analysis. You’ll explore AI-driven approaches for enhancing e-commerce experiences. You’ll get hands-on practice generating engaging content, personalizing campaigns, and optimizing strategies for better results. Additionally, you’ll examine ethical considerations, challenges, and best practices for AI integration in digital marketing. If you’re looking to boost your career with in-demand GenAI skills businesses are looking for, enroll today and power up your resume in just a few weeks!

This module provides a foundational understanding of leveraging generative AI in digital marketing. It specifically explores the practical applications of generative AI in enhancing digital advertising. You will identify key areas where generative AI can enhance advertising strategies, from generating creative ad copy and visuals to crafting videos and personalized scripts. You will learn how to effectively use AI-powered tools to optimize ad campaigns. Additionally, you will explore the emerging trends in AI-driven advertising.

涵盖的内容

8个视频2篇阅读材料3个作业2个应用程序项目2个插件

8个视频总计39分钟

Course Introduction4分钟
Application of Generative AI in Digital Marketing 5分钟
Introduction to Generative AI in Digital Advertising5分钟
Creating Impactful Ad Copy with Effective Prompts 5分钟
AI-Generated Images for Advertising4分钟
AI-Powered Video Creation5分钟
Personalized Visuals in Advertising5分钟
Emerging Trends in Generative AI-Driven Advertising6分钟

2篇阅读材料总计6分钟

Course Overview3分钟
Module Summary: Leveraging Generative AI for Digital Advertising 3分钟

3个作业总计50分钟

Graded Quiz: Leveraging Generative AI for Digital Advertising 30分钟
Practice Quiz: Generative AI for Content in Digital Advertising10分钟
Practice Quiz: Generative AI for Visuals in Digital Marketing10分钟

2个应用程序项目总计40分钟

Lab: Creating Ad Copy with Generative AI20分钟
Lab: Creating AI-Generated Visuals20分钟

2个插件总计25分钟

Helpful Tips for Course Completion15分钟
Reading: Multilingual Content Creation10分钟

In this module, you will explore how generative AI can revolutionize search engine optimization (SEO). You will learn how to leverage AI tools for keyword research, content optimization, technical SEO audits, and competitor analysis. Through practical exercises and real-world examples, you will gain the skills to implement AI-powered SEO techniques to improve your website’s visibility and organic search rankings.

涵盖的内容

4个视频1篇阅读材料3个作业3个应用程序项目1个插件

4个视频总计21分钟

Introduction to Generative AI in SEO6分钟
AI-Driven Keyword Research 5分钟
Content Optimization for SEO 5分钟
Generating Meta Titles and Descriptions with AI 5分钟

1篇阅读材料总计3分钟

Module Summary : Generative AI for SEO 3分钟

3个作业总计50分钟

Graded Quiz: Generative AI for SEO 30分钟
Practice Quiz: AI-Driven Keyword Research and Blog Content10分钟
Practice Quiz: Meta Tags and Scheme Markup with Generative AI 10分钟

3个应用程序项目总计60分钟

Lab: Generating Keyword Lists with Generative AI20分钟
Lab: Optimizing Blog Content with Generative AI20分钟
Lab: Creating Schema Markup with Generative AI20分钟

1个插件总计10分钟

Reading: Multilingual SEO with Generative AI 10分钟

In this module, you will explore the practical applications of generative AI in content creation across various formats. You will learn how to use AI tools and write effective prompts to generate high-quality content, including articles, social media posts, product descriptions, and even creative content like scripts. You will explore techniques to optimize content for search engines, personalize content for different audiences, and create engaging narratives using AI-powered tools.

涵盖的内容

6个视频1篇阅读材料3个作业3个应用程序项目1个插件

6个视频总计32分钟

AI-Driven Content Creation Tools7分钟
Effective Prompts for Content Creation6分钟
Prompt Basics for Social Media6分钟
Content Optimization Using AI 4分钟
Creating Engaging Content with AI 5分钟
AI for Content Personalization5分钟

1篇阅读材料总计3分钟

Module Summary: Generative AI for Content Creation3分钟

3个作业总计50分钟

Graded Quiz: Generative AI for Content Creation30分钟
Practice Quiz: Tools and Prompts for Content Creation10分钟
Practice Quiz: Engaging and Personalized Content with Generative AI10分钟

3个应用程序项目总计70分钟

Lab: Exploring AI Writing Tools30分钟
Lab: Optimizing Content with Generative AI20分钟
Lab: Personalizing Content with Generative AI20分钟

1个插件总计1分钟

Reading: Understanding AI-Powered Content Tools1分钟

In this module, you will explore the practical applications of generative AI in enhancing e-commerce strategies. You will learn how to leverage AI-powered tools to create compelling product descriptions, generate personalized product recommendations, and craft engaging marketing copy for various channels. Through hands-on exercises, you will gain practical experience in using AI to improve customer experiences, drive sales, and optimize e-commerce operations.

涵盖的内容

5个视频1篇阅读材料3个作业3个应用程序项目1个插件

5个视频总计30分钟

Introduction to Generative AI in E-Commerce7分钟
AI for Personalized Product Recommendations6分钟
AI-Generated Marketing Copy for Social Media Advertising 5分钟
AI-Generated Marketing Copy for Email Marketing 4分钟
AI-Generated Marketing Copy for Website Banners7分钟

1篇阅读材料总计3分钟

Module Summary: Generative AI for E-Commerce 3分钟

3个作业总计50分钟

Graded Quiz: Generative AI for E-Commerce 30分钟
Practice Quiz: Generative AI for E-commerce Operations10分钟
Generative AI for Marketing Communication 10分钟

3个应用程序项目总计60分钟

Lab: Crafting Product Descriptions with Generative AI20分钟
Lab: Generating Product Recommendations and Descriptions20分钟
Lab: Creating Marketing Copy with Generative AI20分钟

1个插件总计10分钟

Reading: AI-Powered Product Descriptions10分钟

In this module, you will dive deep into the practical applications of generative AI in crafting effective email marketing campaigns. You will learn how to leverage AI to generate compelling email subject lines, write persuasive email copy, and personalize email content for different audience segments. You will also learn to use AI to create automated email sequences based on user behavior and business rules.

涵盖的内容

6个视频1篇阅读材料4个作业1个应用程序项目3个插件

6个视频总计36分钟

Introduction to Generative AI in Email Marketing 7分钟
AI-Powered Messaging Application4分钟
AI-Generated Email Copy 6分钟
AI-Generated Email Personalization 7分钟
AI-Powered A/B Testing for Email 5分钟
Crafting Automated Email Messaging Based on Rules6分钟

1篇阅读材料总计3分钟

Module Summary: Generative AI for Email Marketing3分钟

4个作业总计60分钟

Graded Quiz: Generative AI for Email Marketing30分钟
Practice Quiz: Generative AI for Email Messages10分钟
Practice Quiz: Personalized Email Communication with AI10分钟
Practice Quiz: Generative AI for A/B Testing and Automated Messages 10分钟

1个应用程序项目总计20分钟

Lab: Generating Email Subject Lines and Emails20分钟

3个插件总计35分钟

Reading: AI-Powered Email Subject Lines10分钟
Reading: AI-Generated Email Personalization 10分钟
Reading: A/B Testing and Email Automation15分钟

This module covers the concerns and considerations surrounding generative AI, including issues related to data privacy, biases, copyright infringement, and hallucination. Additionally, the module delves into the principles for the responsible use of generative AI, examining its broader implications for transparency, accountability, privacy, and safety. The module includes a final project based on the concepts covered in the course. In this module, you will also attempt a course graded assessment to test and reinforce your understanding of concepts.

涵盖的内容

3个视频2篇阅读材料2个作业1个应用程序项目2个插件

3个视频总计16分钟

Limitations of Generative AI in Digital Marketing6分钟
Concerns and Considerations About Generative AI in Digital Marketing 6分钟
Course Wrap-Up 4分钟

2篇阅读材料总计3分钟

Congratulations and Next Steps 2分钟
Thanks from the Course Team 1分钟

2个作业总计70分钟

Final Graded Quiz: Generative AI-Accelerate Your Digital Marketing Career60分钟
Limitations, Issues, and Ethical Considerations of Generative AI 10分钟

1个应用程序项目总计60分钟

Final Project: Generative AI-Driven Digital Marketing for a Luxury Brand60分钟

2个插件总计25分钟

Reading: Best Practices in AI Content Creation 10分钟
Course Glossary: Generative AI: Accelerate your Digital Marketing Career15分钟

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位教师

授课教师评分

(9个评价)

Rav Ahuja

IBM

55 门课程5,062,382 名学生

Rajesh Menon

IBM

11 门课程43,760 名学生

提供方

IBM

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学生评论

5 stars
86.27%
4 stars
9.80%
3 stars
1.96%
2 stars
1.96%
1 star
0%

显示 3/51 个

已于 Nov 10, 2025审阅

Very good course covering basic details, need in depth details in SEO and ad copies section.

常见问题

Generative AI enhances digital marketing by enabling personalized content creation, improving customer interactions, and optimizing campaign performance by creating variations for A/B testing. It provides audience insights, helping marketers analyze customer behavior and trends for data-driven decisions. Generative AI also streamlines content creation, generating text, images, and videos efficiently.

Digital marketers can use generative AI to create engaging blog posts, social media captions, email campaigns, and ad copy tailored to different audience segments. They can also use AI to identify high-ranking keywords, generate meta descriptions, and improve content for search visibility. It’s a powerful tool to make their work faster and more effective.

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