Generative AI (GenAI) is now a key power tool in an SEO professional’s toolkit. In this beginner-friendly course, you’ll learn how to leverage its power using tools like ChatGPT, Gemini, Claude, Semrush, and Keyword Insights AI to build AI-driven SEO workflows that boost speed, accuracy, and creativity. You’ll learn how to use GenAI for SEO to conduct AI-driven keyword research, create topic clusters, and build content briefs that align with your target audience’s search intent.
GenAI for SEO: A Hands-On Playbook
GenAI for SEO: A Hands-On Playbook
位教师：IBM Skills Network Team另外 1 个
包含在 中
您将学到什么
Apply GenAI effectively across SEO workflows to boost productivity, accuracy, and content quality while maintaining brand voice and search relevance.
Develop AI-driven SEO workflows using tools like ChatGPT, Gemini, and Claude to research keywords, cluster topics, and optimize content efficiently.
Generate and validate schema markup (JSON-LD) for articles, FAQs, and products to ensure rich results and accurate structured data.
Optimize meta titles, descriptions, and multilingual variants using GenAI tools like Semrush to improve CTRs, readability, and SEO performance.
您将获得的技能
- 类别：AI Workflows
- 类别：Keyword Research
- 类别：Search Engine Optimization
- 类别：Prompt Engineering
- 类别：Generative AI
- 类别：Digital Marketing
- 类别：Content Strategy
要了解的详细信息
可分享的证书
添加到您的领英档案
最近已更新！
November 2025
作业
4 项作业
授课语言：英语（English）
积累特定领域的专业知识
本课程是 SEO Mastery: From Fundamentals to GenAI and GEO Strategies 专项课程 专项课程的一部分
在注册此课程时，您还会同时注册此专项课程。
- 向行业专家学习新概念
- 获得对主题或工具的基础理解
- 通过实践项目培养工作相关技能
- 获得可共享的职业证书
该课程共有2个模块
In this module, you will conduct a hands-on sprint that integrates generative AI into the traditional SEO workflow. You'll begin by learning how AI supports keyword discovery and content improvement: move from seed topics to clustered keyword lists, translate those clusters into briefs, and use AI to tighten headlines, coverage, readability, and internal links. Then, you'll ship on-page essentials that win clicks and rich results: write high-performing meta titles and descriptions (including multilingual variants), then generate and quality-check JSON-LD schema for Article/FAQ/HowTo/Product. Short videos lay the "why," labs give you repeatable prompt patterns, and quizzes lock in guardrails, so speed never sacrifices accuracy or brand voice.
涵盖的内容
5个视频1篇阅读材料3个作业3个应用程序项目3个插件
In this final module, you will apply your learning by crafting an SEO-friendly blog for a researched keyword and performing on-page optimization. A graded quiz will help assess your overall mastery of the course concepts. The module also includes a course glossary to reinforce key terminology and concludes with a wrap-up that summarizes the key takeaways and guides you on applying your learning in your career.
涵盖的内容
1个视频2篇阅读材料1个作业1个应用程序项目3个插件
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将此证书添加到您的 LinkedIn 个人资料、简历或履历中。在社交媒体和绩效考核中分享。
位教师
IBM Skills Network Team
85 门课程1,682,678 名学生
提供方
IBM
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常见问题
Generative AI enhances SEO by automating keyword research, content clustering, and optimization. It helps marketers scale content production while maintaining accuracy, alignment with intent, and brand voice.
Unlike standard SEO training, this course teaches you to integrate generative AI into every stage of the SEO workflow—from research to schema validation—helping you work faster and more strategically in an AI-first search landscape.
You’ll learn to use AI tools for keyword research, optimize blog content for clarity and depth, create schema markup (JSON-LD) for rich results, and automate on-page SEO tasks with precision and consistency.