Strategic Marketing

战略营销是确定业务目标、了解消费市场、制定营销战略以实现增长的综合方法。Coursera 的战略营销目录为您提供了有效定位品牌、分析市场趋势和创建引人注目的营销活动的工具和技术。您将学习消费者行为、竞争分析、市场细分、定价策略、产品开发以及数字营销渠道的使用。这些知识将帮助您制定有效的营销计划,提高客户参与度,并最终增加企业收入。
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“strategic marketing” 的结果

  • 状态:免费试用

    Illinois Tech

    您将获得的技能: Global Marketing, Brand Management, Marketing, Strategic Marketing, Branding, Customer Relationship Management, Marketing Strategy and Techniques, Digital Marketing, Marketing Communications, Marketing Channel, Business Ethics, Market Research, Value Propositions, Consumer Behaviour, Corporate Sustainability, Innovation

  • 状态:免费试用

    University of London

    您将获得的技能: 营销策略与技巧, 企业战略, 战略营销, 营销策划, 营销策略, 竞争分析, 市场动态, 营销管理, 市场分析, 目标市场, 旁听, 分析, 营销

  • 状态:预览

    University of Virginia

    您将获得的技能: A/B 测试, 回归分析, 资源分配, 数据驱动的决策制定, 营销策略, 战略营销, 营销, 营销分析, 客户洞察, 投资回报, 消费者行为, 品牌管理, 广告活动, 营销效果, 统计分析, 预测分析

  • 状态:新
    状态:免费试用

    您将获得的技能: Campaign Management, Social Media, Content Performance Analysis, Digital Marketing, Social Media Marketing, Digital Media Strategy, Case Studies, Target Market, Marketing Strategies, Marketing, Strategic Marketing, Consumer Behaviour, Competitive Analysis, Integrated Marketing Communications, Marketing Effectiveness, Social Media Strategy, Marketing Planning, Marketing Strategy and Techniques, Advertising Campaigns, Business

  • 状态:新
    状态:免费试用

    您将获得的技能: Performance Analysis, Marketing, Marketing Effectiveness, Marketing Planning, Marketing Strategies, Strategic Marketing, Global Marketing, Brand Management, Campaign Management, Market Analysis, Brand Awareness, Marketing Strategy and Techniques, Product Strategy, Case Studies, Marketing Analytics, Competitive Analysis, Digital Marketing, Branding, Business, Product Lifecycle Management

  • 状态:新
    状态:免费试用

    您将获得的技能: Social Media Management, Social Media, Social Media Marketing, Google Ads, Email Marketing, Social Media Strategy, Online Advertising, Social Media Campaigns, Pay Per Click Advertising, Content Creation, Customer Retention, Instagram, Paid media, Customer Relationship Building, E-Commerce, Digital Marketing, TikTok, Keyword Research, Strategic Marketing, Brand Marketing

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  • 状态:免费试用

    Northwestern University

    您将获得的技能: 数字化转型, 同行评审, 社交媒体内容, ChatGPT, 关键绩效指标 (KPI), 分析, 营销, 社交媒体营销, 战略营销, 营销策略, 数字化营销, 社交媒体战略, 营销预算, 目标受众, 营销效果, 实时数据, 内容营销, 整合营销传播, 博客, 社交媒体

  • 状态:免费试用

    IE Business School

    您将获得的技能: Marketing Planning, Consumer Behaviour, Survey Creation, Market Research, Product Lifecycle Management, Marketing Strategies, Marketing Effectiveness, Marketing Communications, Product Management, Data Analysis, Product Strategy, Marketing, Business Planning, Data Collection, Target Market, Market Analysis, Value Propositions, Strategic Marketing, Product Marketing, Market Data

  • 状态:免费试用

    University of London

    您将获得的技能: 国际关系, 营销策略与技巧, 运营管理, 卓越运营, 战略营销, 营销, 竞争分析, 营销策划, 社会科学, 商业道德, 营销策略, 文化, 工艺设计, 企业管理, 消费者行为, 可持续商业, 全球营销, 运行效率, 业务运营, 营销心理学

  • 状态:免费试用

    Fundação Instituto de Administração

    您将获得的技能: 冲突管理, 案例研究, 企业战略, 建立客户关系, 销售支持, 战略营销, 销售流程, 销售, 客户参与, 营销, B2B 销售, 商业营销, 市场情报, 竞争情报, 业务规划, 销售策略, 销售培训, 产品规划, 销售管理, 营销策划

  • 状态:新
    状态:免费试用

    您将获得的技能: Campaign Management, Social Media, Content Performance Analysis, Digital Marketing, Social Media Marketing, Digital Media Strategy, Case Studies, Marketing Strategies, Strategic Marketing, Social Media Strategy, Marketing, Marketing Strategy and Techniques, Competitive Analysis, Global Marketing, Facebook, LinkedIn, Business Strategy

  • 状态:免费试用

    您将获得的技能: Marketing Channel, Strategic Marketing, Business Marketing, Direct Selling, Customer experience strategy (CX), Go To Market Strategy, Target Market, Customer Analysis, Market Research, Marketing Strategies, Value Propositions, Market Opportunities, Case Studies, Customer Demand Planning, E-Commerce, Compensation Management, Strategic Partnership, Consumer Behaviour, B2B Sales, Business Relationship Management

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主要合作伙伴

  • IE Business School
  • Fundação Instituto de Administração
  • Universidad de Palermo
  • EDUCBA
  • Kennesaw State University
  • Tecnológico de Monterrey
  • University of Maryland, College Park
  • University of Virginia