Strategic Communication

战略沟通是一个有计划地向目标受众传递特定信息以实现特定目标的过程。Coursera 的 "战略沟通 "目录帮助您掌握有效沟通的技能,以实现不同的组织目标。您将学习到信息框架、受众分析和不同的沟通渠道。此外,您还将了解危机沟通、企业沟通的重要性以及如何利用公共关系和社交媒体。掌握了这些技能,您就能在各种职业环境中游刃有余,提高品牌知名度,推动参与度,在组织内外建立更好的关系。
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“strategic communication” 的结果

  • 状态:免费试用

    University of Colorado Boulder

    您将获得的技能: Strategic Communication, Target Audience, Campaign Management, Advertising, Marketing Communications, Advertising Campaigns, Resource Allocation, Communication Planning, Media Strategy, Brand Management, Public Relations, Paid media, Communication Strategies, Social Media Campaigns, Marketing, Earned Media, Business Strategy, Communication, Business Communication, Business Process

  • 状态:免费试用

    您将获得的技能: Strategic Communication, Target Audience, Public Relations, Marketing Communications, Advertising Campaigns, Media Strategy, Communication Strategies, Campaign Management, Integrated Marketing Communications, Branding, Earned Media, Brand Management, Paid media, Owned Media, Business Strategy, Shared Media, Employee Engagement

  • 状态:新
    状态:免费试用

    您将获得的技能: Leadership, Virtual Teams, Team Leadership, Business Leadership, Leadership and Management, Organizational Leadership, Strategic Leadership, Leadership Development, Business Communication, Communication, Communication Strategies, Cultural Diversity, Intercultural Competence, Stakeholder Communications, Industrial and Organizational Psychology, Strategic Communication, Collaboration, Relationship Building

  • 状态:免费试用

    University of California, Irvine

    您将获得的技能: Internal Communications, Corporate Communications, Media Relations, Storytelling, Strategic Communication, Employee Engagement, Target Audience, Diversity Equity and Inclusion Initiatives, Public Relations, Crisis Management, Drive Engagement, Social Media, Social Media Management, Interpersonal Communications, Business Communication, Stakeholder Communications, Telecommuting, Customer Communications Management, Employee Retention, Diversity and Inclusion

  • 状态:预览

    University of Toronto

    您将获得的技能: 团队建设, 专业发展, 人际沟通, 积极倾听, 会议促进, 战略传播, 业务沟通, 沟通, 语言交流技能, 说服沟通, 影响, 协作, 演讲, 公开演讲, 虚拟团队, 非语言交流, 同理心, 谈判

  • 状态:免费试用

    您将获得的技能: Non-Verbal Communication, Interpersonal Communications, Technical Communication, Verbal Communication Skills, Target Audience, Strategic Communication, Communication, Business Communication, Persuasive Communication, Professional Development, Leadership, Influencing, Organizational Leadership, Active Listening, Culture, Overcoming Obstacles

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  • 状态:免费试用

    University of Colorado Boulder

    您将获得的技能: 媒体关系, 打造品牌, 战略传播, 公共关系, 写作, 专业网络, 新闻发布, 叙事, 沟通策略, 商业道德, 危机管理, 社交媒体, 品牌管理, 企业可持续发展, 说服沟通, 营销传播, 企业传讯, 品牌战略, 市场营销和公共关系, 媒体与传播

  • 状态:免费试用

    University of Pennsylvania

    您将获得的技能: 可信度, 人际沟通, 战略传播, 设定目标, 积极倾听, 业务沟通, 建立融洽关系, 语言交流技能, 合作, 竞争分析, 沟通策略, 沟通, 建立关系, 说服沟通, 非语言交流, 谈判

  • 状态:新
    状态:免费试用

    University of Colorado Boulder

    您将获得的技能: Social Media Strategy, Social Media Content, Social Media Marketing, Strategic Communication, Paid media, Content Strategy, Digital Media Strategy, Earned Media, Owned Media, Brand Strategy, Content Performance Analysis, Content Creation, Shared Media, Customer Relationship Building, Customer Engagement, Target Audience, Brand Management, Aesthetics

  • 状态:免费试用

    您将获得的技能: 创新, 利益攸关方沟通, 媒体关系, 打造品牌, 战略传播, 公共关系, 管理团队, 沟通, 危机管理, 业务领导, 企业传讯, 叙事

  • 状态:新
    状态:免费试用

    Real Madrid Graduate School Universidad Europea

    您将获得的技能: Storytelling, Social Media Marketing, Social Media, Content Strategy, Content Creation, Social Media Strategy, Media Relations, Strategic Partnership, Brand Management, Paid media, Advertising, Revenue Management, Strategic Communication, Video Production, Community Development, Target Audience, Target Market, Negotiation, Crisis Management, Planning

  • 状态:新
    状态:免费试用

    University of Huddersfield

    您将获得的技能: Stakeholder Management, Innovation, Business Strategy, Organizational Strategy, Strategic Leadership, Business Management, Strategic Thinking, Business, Resource Management, Business Transformation, Strategic Decision-Making, Leadership and Management, Business Planning, Business Leadership, Strategic Communication, Change Management, Market Opportunities, Business Priorities, Strategic Prioritization, Critical Thinking and Problem Solving

是什么让您今天来到 Coursera?

主要合作伙伴

  • University of Colorado Boulder
  • University of California, Irvine
  • Microsoft
  • University of Illinois Urbana-Champaign
  • Universidad de Palermo
  • University of Maryland, College Park
  • Fundação Instituto de Administração
  • Real Madrid Graduate School Universidad Europea