数字营销课程可以帮助你学习 SEO 战略、内容创作、社交媒体管理和电子邮件营销技巧。您可以培养受众分析、营销活动优化和品牌故事讲述方面的技能。许多课程都会介绍一些工具,如用于跟踪绩效的 Google Analytics、用于管理社交媒体的 Hootsuite 和用于电子邮件营销的 Mailchimp,向您展示这些技能如何增强您的营销工作。
University of Illinois Urbana-Champaign
您将获得的技能: 网络分析, 数据可视化软件, 营销策略, 数据分析, 营销分析, 分析, 数据收集, 消费者行为, 数据可视化, 营销, 监管合规, 营销效果, 数字化营销
攻读学位
初级 · 课程 · 1-4 周

EIT Digital
您将获得的技能: 物联网, 数字化转型, 质量改进, 通信系统, 新兴技术, 产品生命周期管理, 数据整合, 模拟和模拟软件, 业务运营, 实时数据, 运行效率, 产品开发
初级 · 课程 · 1-4 周

University of Maryland, College Park
您将获得的技能: Pay Per Click Advertising, Marketing Analytics, Search Engine Optimization, Analytics, Big Data, Google Analytics, Digital Marketing, Search Engine Marketing, Paid media, Web Analytics, Web Analytics and SEO, Online Advertising, Digital Advertising, Marketing Effectiveness, A/B Testing, Applied Machine Learning, Marketing Automation, Machine Learning, Artificial Intelligence and Machine Learning (AI/ML)
中级 · 课程 · 1-4 周
University of Illinois Urbana-Champaign
您将获得的技能: 在线广告, 营销策略, 营销分析, 网络分析和 SEO, 数字化营销, 数据收集, 客户分析, 广告活动, 消费者行为, 性能分析, 关键词研究, 搜索引擎优化, 网页内容, 关键绩效指标 (KPI), 电子邮件营销, 营销活动经理
初级 · 课程 · 1-3 个月

Google Cloud
您将获得的技能: Cloud Management, Serverless Computing, Google Cloud Platform, Digital Transformation, Data Governance, Cloud Services, Distributed Denial-Of-Service (DDoS) Attacks, Cloud Security, Cloud Infrastructure, Data Strategy, Application Programming Interface (API), Cloud Solutions, Real Time Data, Business Transformation, Data Management, Hybrid Cloud Computing, Data Warehousing, Artificial Intelligence, Responsible AI, Data Security
初级 · 专业证书 · 3-6 个月

Simplilearn
您将获得的技能: Email Marketing, Marketing Automation, Newsletters, Digital Marketing, A/B Testing, Marketing Strategy and Techniques, Target Audience, Campaign Management, Promotional Strategies, Lead Generation, Automation, Law, Regulation, and Compliance
初级 · 课程 · 1-4 周

Northwestern University
您将获得的技能: 营销策略, 危机管理, 公共关系, 收入管理, 目标受众, 社交媒体, 媒体关系, 活动营销, 战略伙伴关系, 品牌管理, 营销, 活动策划, 忠诚计划
中级 · 课程 · 1-3 个月

Simplilearn
您将获得的技能: Social Media Marketing, Social Media Campaigns, Content Performance Analysis, Social Media Strategy, Instagram, Facebook, Pinterest, Digital Advertising, Customer Engagement, LinkedIn, Brand Management, Brand Awareness, Content Creation, Target Audience
初级 · 课程 · 1-4 周

University of Illinois at Urbana-Champaign
您将获得的技能: Data Storytelling, Management Accounting, Fund Accounting, Operations Management, Mergers & Acquisitions, Financial Statement Analysis, Credit Risk, Marketing, Risk Management, Machine Learning Algorithms, Business Strategy, Revenue Recognition, Financial Auditing, Variance Analysis, Entrepreneurship, Data Governance, Generative AI, Financial Market, Statistical Inference, Strategic Decision-Making
提供的学分
研究生证书 · 6-12 个月

University of London
您将获得的技能: 营销策略, 竞争分析, 市场动态, 战略营销, 营销管理, 企业战略, 目标市场, 旁听, 分析, 市场分析, 营销策略与技巧, 营销, 营销策划
混合 · 课程 · 1-4 周

您将获得的技能: Keyword Research, Copywriting, Search Engine Optimization, Content Strategy, Web Content, Web Analytics and SEO, Content Management, Content Creation, Writing, Content Marketing, Editing, Drive Engagement
初级 · 课程 · 1-3 个月

您将获得的技能: Marketing Analytics, Video Production, Social Media Marketing, Business Marketing, Marketing Channel, Customer Engagement, Gmail, Target Audience, Content Creation
初级 · 指导项目 · 不超过 2 小时