内容营销课程可以帮助您学习 SEO 战略、受众参与技巧、内容创作和解析。您可以掌握制作引人入胜的叙述、针对搜索引擎优化内容以及衡量活动效果的技能。许多课程都会介绍 Google Analytics、HubSpot 和社交媒体管理平台等工具,展示这些资源如何增强内容战略和跟踪绩效。

您将获得的技能: Content Marketing, Digital Media Strategy, AI Personalization, Marketing Analytics, Market Intelligence, Automation
高级设置 · 课程 · 1-4 周

University of California, Irvine
您将获得的技能: A/B 测试, 网络分析, 改善客户体验, 关键绩效指标 (KPI), 留住客户, 营销策略与技巧, 搜索引擎优化, 数字化营销, 角色开发, 搜索引擎营销, 点击付费广告, 客户参与, 目标受众, 客户获取管理, 社交媒体战略, 数字广告, 营销分析, 社交媒体, 关键词研究, 营销效果
初级 · 专项课程 · 1-3 个月

Simplilearn
您将获得的技能: Search Engine Marketing, Google Ads, Online Advertising, Search Engine Optimization, Marketing, Digital Marketing, Digital Advertising, Paid media, Campaign Management, Marketing Automation, Advertising Campaigns, Google Analytics, Advertising, Keyword Research, Target Audience, Bidding
初级 · 课程 · 1-4 周

Northwestern University
您将获得的技能: 整合营销传播, 战略营销, 数字化转型, 分析, 数字化营销, 关键绩效指标 (KPI), 营销, 营销策略, 营销预算, 社交媒体战略, 目标受众, 内容营销, 社交媒体内容, 实时数据, ChatGPT, 社交媒体营销, 博客, 同行评审, 社交媒体, 营销效果
初级 · 专项课程 · 3-6 个月

您将获得的技能: Canva (Software), Social Media, Social Media Content, Social Media Campaigns, Content Creation, Animations, Social Media Marketing, Social Media Strategy, Driving engagement, Style Guides, Marketing Design, Storyboarding, Instagram, Graphic Design, Storytelling, Brand Management
初级 · 课程 · 1-4 周

Coursera
您将获得的技能: Marketing Materials, Marketing Collateral, Marketing Design, Canva (Software), Cross-Channel Marketing, Promotional Materials, Brochures, Graphic Design, Digital Design, Typography, Web Design and Development, Branding, Digital Advertising
初级 · 课程 · 1-4 周

您将获得的技能: Prompt Engineering, Google Gemini, ChatGPT, Responsible AI, Content Creation, Digital Marketing, Marketing Strategies, Keyword Research, Generative AI, Search Engine Optimization, Digital Content, Social Media Content, Email Marketing, Artificial Intelligence, Copywriting, Target Audience
初级 · 课程 · 1-4 周

您将获得的技能: Digital Assets, Asset Management, Metadata Management, Content Management, Workflow Management, Data Management, Information Management, Digital Content, Data Architecture, Information Architecture, Solution Delivery, Brand Management, Enterprise Architecture, Business Systems Analysis, Cloud Computing, Benchmarking, Vendor Management, Scalability, Hybrid Cloud Computing
初级 · 课程 · 1-3 个月

Simplilearn
您将获得的技能: Email Marketing, Marketing Automation, Newsletters, Digital Marketing, A/B Testing, Marketing Strategy and Techniques, Target Audience, Campaign Management, Promotional Strategies, Lead Generation, Automation, Law, Regulation, and Compliance
初级 · 课程 · 1-4 周

您将获得的技能: Keyword Research, Copywriting, Search Engine Optimization, Content Strategy, Web Content, Web Analytics and SEO, Content Management, Content Creation, Writing, Content Marketing, Editing, Drive Engagement
初级 · 课程 · 1-3 个月

Simplilearn
您将获得的技能: Content Strategy, Content Marketing, Content Performance Analysis, Web Content, Social Media Content, Paid media, Digital Content, Marketing Strategies, Content Creation, Email Marketing, Copywriting, Search Engine Optimization, Digital Advertising, Business-To-Consumer, Target Audience, Key Performance Indicators (KPIs), Customer Engagement, B2B Sales
初级 · 课程 · 1-4 周

您将获得的技能: 文案写作, 生成式人工智能, 搜索引擎优化, 写作与编辑, 内容创作, 品牌意识, 网页内容, 网络分析和 SEO, 目标受众, 生产力软件
初级 · 课程 · 1-4 周