Product Knowledge

产品知识是指个人对产品的理解和信息,包括产品的应用、功能、特点、用途和整体价值。Coursera 的产品知识目录让您掌握全面了解产品并向潜在客户有效传达产品优势的技能。您将学习如何分析和评估产品的市场,了解其独特的销售主张(USP),并有效地传达其价值。这些知识将有助于做出明智的决策、提供出色的客户支持和推动成功的销售战略。无论您是销售专家、营销专家还是企业家,掌握产品知识都能提升您的专业能力和市场竞争力。
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主题
必需的

语言
必需的

在整个课程(说明和评估)中使用的语言。

了解产品
必需的

通过实践教程在 2 小时内掌握与工作相关的技能。
通过已评分作业、视频和论坛向顶级授课教师学习。
在交互式实践环境中学习新工具或新技能。
通过完成一系列课程和项目,深入学习学科知识。
获得行业领导者颁发的职业证书,展示您学到的专业知识。

级别
必需的

课程长度
必需的

字幕
必需的

教师
必需的

“product knowledge” 的结果

  • 您将获得的技能: Canva (Software), Product Promotion, Marketing Materials, Promotional Strategies, Product Knowledge, Design, Presentations, Dashboard, Graphic and Visual Design, Creative Design, Graphical Tools, Graphic Design, Selling Techniques, Sales

  • 状态:预览

    您将获得的技能: Value Propositions, Business Strategy, Business Marketing, Strategic Communication, Product Knowledge, Target Market, Market Opportunities, Competitive Analysis, Customer Analysis

  • 状态:免费试用

    您将获得的技能: Marketing Effectiveness, Marketing Planning, Value Propositions, Marketing, Brand Awareness, Marketing Psychology, Product Planning, Marketing Strategies, Product Knowledge, Market Dynamics, Consumer Behaviour, Company, Product, and Service Knowledge, Customer experience strategy (CX)

  • 您将获得的技能: 客户洞察, 编辑, 营销材料, 价值主张, 内容创作, ChatGPT, 文案写作, 目标受众, 产品知识, Prompt Engineering, 用户研究, 营销传播

  • 您将获得的技能: Canva (Software), Promotional Strategies, Marketing Materials, Design Elements And Principles, Marketing Collateral, Promotional Materials, Product Promotion, Creative Design, Design, Visual Design, Project Design, Graphic and Visual Design, Product Knowledge, Graphical Tools, Graphic Design, Selling Techniques, Sales

  • Coursera Project Network

    您将获得的技能: Management Accounting, Cost Accounting, Operational Performance Management, Performance Management, Accounting, Cost Estimation, Cost Control, Product Knowledge, Product Strategy

  • 状态:免费试用

    您将获得的技能: 订单管理, 销售支持, 询价(RFQ), 合同管理, Kanban 原则, 协作软件, 产品知识, 销售业务, 销售管道, Salesforce, 销售管理, 销售培训, 销售流程

  • 您将获得的技能: Product Knowledge, Product Marketing, Product Management, Product Assortment, Product Strategy, Go To Market Strategy, Product Development, New Product Development, Performance Analysis

  • Coursera Project Network

    您将获得的技能: Persona Development, Customer Relationship Management (CRM) Software, Customer Insights, Customer Data Management, Target Audience, Target Market, Marketing Strategies, Consumer Behaviour, Market Analysis, Social Media, Product Knowledge, Research

  • Coursera Project Network

    您将获得的技能: Facebook, Payment Processing, Order Fulfillment, Order Processing, Product Knowledge, E-Commerce, Selling Techniques, Social Media, Marketing, Shipping and Receiving, Company, Product, and Service Knowledge, Advertising

  • 状态:免费试用

    您将获得的技能: Sales Pipelines, Sales Process, Salesforce, Sales Management, Sales Support, Closing (Sales), Order Management, Sales, Product Knowledge, Account Management, Contract Management

  • 您将获得的技能: Competitive Analysis, Customer Analysis, Customer Insights, Value Propositions, Company, Product, and Service Knowledge, Business Modeling, Presentations, Product Knowledge, Business Planning, Marketing, Collaborative Software

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